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www.aristo. ie KNOW YOUR AUDIENCE

SME Community Talk 15032012

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Page 1: SME Community Talk 15032012

www.aristo.ie

KNOW YOUR AUDIENCE

Page 2: SME Community Talk 15032012

www.aristo.ie

‘Good Maître d’ is like a good Salesperson’

Smile Welcoming Focused on you How can I help?

Page 3: SME Community Talk 15032012

www.aristo.ie

‘How to Stop Selling and Increase

Your Sales’(It’s about Relationships Stupid!)

Andrew C. Keogh

Aristo Connect 2 Grow

Page 4: SME Community Talk 15032012

www.aristo.ie

Profile Qualities of Good Person

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Page 5: SME Community Talk 15032012

www.aristo.ie

80% of our Success Relies on "Soft Skills"

Many recent studies have shown that “Technical Skills” (our natural skills and learned skills through training and experience) only represent at best 20% of the input into our performance. The remaining 80% which affects our performance comes from our "Personal Skills" 

Page 6: SME Community Talk 15032012

www.aristo.ie

Aristo Philosophy

Stop delivering

Sales Pitches (no one wants to be sold to)

Sermons (churches empty) Speeches (no audience) Pitches /Presentations

(uninteresting)

Page 7: SME Community Talk 15032012

www.aristo.ie

Have a Conversation (Chat)

Aristo promotes the art of extended conversation

Have a conversation be it with

1-5-50 or 500 people

Page 8: SME Community Talk 15032012

www.aristo.ie

Tip Scales in your Favour

3 step sales process;

Are Do Get

To connect successfully

Page 9: SME Community Talk 15032012

www.aristo.ie

“A gossip talks about others, a bore talks about himself, a salesman talks about his product – and a brilliant conversationalist talks about you.”

Andrew Keogh

Page 10: SME Community Talk 15032012

www.aristo.ie

ARE GETDO

The Basics: Preparation

Situation AppraisalObjectivesMeasure of SuccessValue to Organisation

Page 11: SME Community Talk 15032012

www.aristo.ie

ARE GETDO

The Proposal: Delivery

Situation Appraisal

Objectives

Measure of Success

Value to Organisation

Page 12: SME Community Talk 15032012

www.aristo.ie

Not a

list

be

spec

ific;

this

is

what

you

told

me

you w

ante

d

Page 13: SME Community Talk 15032012

www.aristo.ie

Restaurant Analogy

Enjoy meal/ occasion

Pay Bill Leave a Big Tip Come again

Enjoy benefits of what you do!

Pay the Invoice Repeat Orders Provide -

TestimonialsReferrals

Page 14: SME Community Talk 15032012

www.aristo.ie

Cake or Worm?

Page 15: SME Community Talk 15032012

www.aristo.ie

Questions & Answers

Page 16: SME Community Talk 15032012

www.aristo.ie

www.aristo.ie

My contact details:

E: [email protected]

http://ie.linkedin.com/in/andrewkeogharisto

Tel: 01 8208552

T: @aristoc2g