SMEI Professional Certification美国国际营销和市场执行委员会

Ningbo, China 中国宁波September 19, 2009

Willis Turner, CAE CSESales & Marketing Executives International,

Inc.

Background of SMEI 背景

• New York Based Professional Association 总部位于纽约

• Founded in 1935 创建于 1935 年

• Operates in Canada, China, Europe, Hong Kong, India, Japan, Mexico and other countries 加拿大、中国大陆、欧洲、香港

印度、日本、墨西哥以及其他国家

SMEI’s Five Founding Principles™ 建会的五大原则

• Professional Standards and Identification

职业标准和认同

• Continuing Education 继续教育

• Sharing Knowledge 共享职业知识

• Assisting Students 帮助学生

• Support of the Market Economy 支持市场经济

的发展

Characteristics of a Profession or Professional” 职业”的五大特征

• Specialized Body of Knowledge 专门的知识体系

• Set of Skills 全套的技能

• Group Mission or Identity 群体的使命和认知

• Standards of Behavior and Practice 行为和职业的规范标准

Background of SMEI Certification Programs SMEI 认证项目的背景

• Established in the mid-1980’s 上世纪 80 年代创建

• Academic Input by Syracuse University, University of Memphis

美国知名大学提供学术支撑

• Independent Board of Governors 独立董事会

SMEI’s 3 Professional Certification Programs 三个职业认证项目

• CME® - Certified Marketing Executive® 注册市场总监

• CSE® - Certified Sales Executive® 注册营销总监

• SCPS™ - SMEI Certified Professional Salesperson™ 注册执业销售经理

Certification Process in China 中国 SMEI 职业认证程序

• Meet the prerequisites and apply for certification 满足认证背景资格 , 提出申请

• Attend a study course to prepare for the examination 参加培训课程

• Sit for the examination 参加认证考试

The Certification Study Course 认证培训

• Body of Knowledge in Approved Textbooks (translated into Chinese)

知识体系 , 认可的教材 ( 已经翻译成中文 )

• Reading Assignments 指定的阅读

• Quizzes 小测试

The Certification Designation 获得证书

• Code of Ethics 遵守职业道德

• Ongoing Continuing Education 不断参加职业继续教育

• Renewal 认证更新

Thank you 谢谢 !

• Please contact members of the TCSAFEA staff for further information about upcoming training courses and examination dates in China.

国际外专局培训中心负责 SMEI 中国认证

• www.china-smei.org 项目中国网站