THE PROPOSAL

Introduction

Promotion is not just advertising it is in instead a planned series of activities used to send out

consistent positive messages to existing and potential customer’s .Associating with Smiley

rewards program just ensures your product/brand to be in a perfect platform. As our market

surveys are convincing enough to conclude that ‘below-the-line’ promotion is far effective, can

be made target specific and also measured. Our program combines the best of the

methodology and these include:

General and targeted Events

Flyers & Brochures

Direct mailing

SMS campaigning

Online Banners

And in track we have come up with the concept of creating a pool of privileged customers

through Smiley Rewards program.

Now why do you need the Smiley reward program?

Your brand + Smiley = increased brand awareness + Maintaining customer-brand relationship + Unlock the potential untapped customers +

Increase market share by widening customer base

We have two Three modes of solutions for your brand

Solution 1: Smiley Platinum Edition

Prized at Rs.2499, the platinum edition focuses at the creamy layer of the society and is

primarily a dine in and beverage oriented product.

The features include up to 50% discount on dining at the best restaurants in India.

It will also give the customer reward points based on the purchase.

3 star and above rated cuisines will be featured in the booklet given to the customers.

Customers will be encouraged to use the outlets featured in the booklet as their

platinum membership entitles them up to 50 % on their food billing.

The booklet given to the customers will have all features and specialties of the cuisine

giving the participating outlets greater reach.

The outlet/cuisine is thus is listed on our website and all our print materials given to

customers giving your band more visibility.

Our exclusive membership brings the most sociable clientele together with the finest

restaurants and bars.

Overall you'll get - Increased visibility, footfalls and revenue.

Solution 2: Smiley Gold Edition

Prized at Rs.800, it’s made for all

sections of society and offers

privileges in all segments.

The brand will be a part of print

materials, websites etc.

Branding will be a part of events and

promotional activities.

Solution 3: Smiley Co-Branded

Edition

The above two solutions can be

passed onto your customers by providing

them a co-branded Smiley card.

Give your customers added

privileges of availing special offers from

more than 102 outlets in Kerala from the best brands.

Improve your customer relation by implementing and encouraging rewards system for

customers using your products/services.

Build a strong relationship with your customers by giving them more than life offers.

Co-branding will unlock your brand potential and since this card alone offers multiple

benefits ensuring that the card is effectively used by the customers.

Proposed Services: Common

Your logo will be a part of :

o the website ”www.smileycard.in”, o print materials given to customers, o print properties at events such as flux, tickets, posters etc

Cost sharing for Specific client promotional activities: Your branding will be a standard

feature for all our events, but however at instances where a client requires a lead generation or aggressive marketing tools or events the client shall bare or share the event expenses based on the type of activity.

Confirmed consolidated sales through Cash vouchers purchased by us at discounted

rates which will be given to customers as incentives for their reward points. Access to all events conducted every month to ensure an increased customer

interaction and that the brand reaches out to all sections. Your brand will be a part in the branding space available. The type of events conducted are:

o Customer interactive events at shopping malls o DJ party o Dine-in corporate networking party o Competitions and shows for all age groups

Concept Events: Other than regular promotional event mega concept events shall be conceived and executed by Smiley Concepts which will be a mass endorsement campaign with both high frenzy media publicity and on ground publicity stunts. The two concepts currently being worked are:

Style Icon Awards Walkathon Kochi Rock Carnival Kochi

Client services information can be sent to the card holders during dispatch of cards/newsletters

Within four months we plan to launch in 4 more cities:-Calicut, Thrissur, Trivandrum, Kottayam and plan to launch across major metros across India within one year.

Our marketing system helps us in adding 20,000 members every month.

Gift Vouchers of various denominations to be provided for free every month for promotional activity

Summary

Exclusive branding across India by means of:

Website

Brochures and other print materials

Event banners and tickets

Promotional SMS

Promotional events and campaigns at all touch points.

Measurable increase in sales and foot falls through cash vouchers circulated to

customers.

Increase in brand awareness among customers.

Market penetration by widening customer base.

Encouraging new customers through privileged offers.

Fee applicable for clients based on choice of solution.

This is what we can do to your brand

Ad campaign touch point report

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Brand AwarenessConsolidated

Sales Promotional events Market

Development

4.2

33

3.5

Chart Title

Before Smiley

After Smiley

0 1 2 3 4 5 6 7 8

At general event

Flyers & brochures

Posters

Television

Radio

Online Banner

Press

30-50 age group

23-30 age group

15-23 age group

Previous Events