Bolthouse Farms Markets Baby Carrots As Junk Food Fresh Vending: A Quick And Healthy Snack Fix Dunkin‟ Donuts Launches K-Cups; Starbucks Soon To Follow Orangina App Shows Your Original Friends On Facebook

And more

Last year‟s successful marketing campaign from Bolthouse Farms positioned its baby carrots as a tasty snack rather than highlighting their health benefits. Advertising agency Crispin Porter + Bogusky created a campaign with the tag line „Eat „Em Like Junk Food,‟ and

BOLTHOUSE FARMS

MARKETS BABY

CARROTS AS JUNK

FOOD

created three TV spots, a web series, display ads, billboards and vending machines in two high schools. New packaging was designed as well: individual snack packs that look just like potato-chip bags, with bold junk food-style graphics.

By the end of the year, sales in their test markets were up 10% to 12% than the year before. The vending machines were selling 80 to 90 snack packs per week and a number of schools have approached the company about installing their own machines.

Source: psfk.com and packagingdigest.com (picture)

MIKE AND IKE, HOT TAMALES HIT SWEET SPOT WITH MOBILE PROMOTION

Candy maker Just Born Inc. is running a sweepstakes promotion that incorporates mobile bar codes on its Mike and Ike and Hot Tamales sweets.

Starting August, consumers can enter for a chance to win music, candy and gear via the instant win and grand prize sweepstakes promotion. The company is also use social media such as Facebook to drive awareness about the initiative.

“Our strategy for this promotion is to create excitement and relevance for our teen and young adult target,” said Donald Houston, senior brand manager of Just Born.

“By using music to reach this group, we can combine the love of their favorite music and the love of their favorite candy in one fun promotion,” he said.

Just Born is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures Peeps, Hot Tamales, Mike and Ike, Zours, Peanut Chews and Teenee Beanee candy. Learn more here.

Source: mobilemarketer.com

SUNKIST READIES

MULTIPLE MOBILE

SITES TO SUPPORT IN-

STORE SHOPPING

Sunkist is launching a total of seven additional mobile sites by the end of the year as it looks to drive purchases and make it easier to shop for produce in grocery stores.

Sunkist launched its mobile marketing strategy last year and has been rolling out mobile sites dedicated to specific varieties such as lemons and Cara Cara navel oranges. Now, the company is readying additional mobile sites and expects to have a total of 11 mobile variety-specific sites live by the end of the year.

“The real idea behind this is that we realize shoppers are using phones more and more during their shopping trips and we want to give them the resources they need to help with their purchasing decisions,” said Julie DeWolf, director of retail marketing of Sunkist, Sherman Oaks, CA.

“With the right mix of other elements, mobile can drive sales,” she said.

“If someone is in the produce section and doesn‟t know what to buy, having that information at their fingertips absolutely might sway them to buy our products rather than some other product.”

Source: mobilecommercedaily.com

DUNKIN’ DONUT LAUNCHES K-CUPS; STARBUCKS SOON TO FOLLOW

Dunkin' Donuts restaurants are beginning to sell the brand's coffees in single-serve Keurig K-Cups.

That gives Dunkin' a slight jump on Starbucks, at least on the restaurant distribution front, since Starbucks will not start offering K-Cups in its restaurants (and in mass retail) until the fall.

Dunkin' announced its K-Cup agreement with Green Mountain Coffee Roasters Inc., parent of Keurig -- which owns about 80% of the single-serve market -- in February. The agreement does not extend to selling the Dunkin' brand coffee cups at retail, outside of its own restaurants.

The suggested retail is $11.99 for a pack of 14 Dunkin' K-Cups. Five of the brand's coffee flavors are available. Learn more here.

Source: mediapost.com and perkedup.blogspot.com (picture)

FRESH VENDING: A

QUICK AND HEALTHY

SNACK FIX

If you have always frowned upon the seemingly unhealthy chocolate bars, crackers, and corn chips displayed in typical vending machines, then Fresh Vending may pose as an enticing alternative. Based in San Diego, Fresh Vending is an on-the-go snacking concept that showcases about 400 choices of organic and natural snack & beverage options. While the machine still features cookies and crackers, these will be from brands that use only premium, all-natural ingredients, such as sugar instead of corn syrup. The vending machines is also equipped with dual-climate capacity, making it possible to store a wide range of healthy food, from soymilk and fresh fruits to granola bars and potato chips.

Source: psfk.com and freshvending.com (picture)

Britons used to sing a nursery rhyme about swallowing a fly, bushtucker trials have become an excruciating staple of TV's "I'm a celebrity, get me out of here" and stores and online suppliers are selling exotic snacks such as crickets and worm crisps.

Now food standards watchdogs across the European Union are preparing to give them safety tests. Though such dishes are being increasingly seen as the food of the future for affluent as well as poorer societies, the European commission in Brussels and agencies in members states haven't a clue about how many citizens are now eating the foods.

They are asking suppliers, retailers and natural history experts to help them establish just how far down the road Europeans are in following other nation's dietary habits, such as cockroaches (China), witchetty grubs (Australia), locusts (many places in Africa) and agave worms (Mexico, where they accompany tortilla as well as tequila). Learn more here.

Source: guardian.co.uk

ORANGINA APP SHOWS

YOUR ORIGINIAL

FRIENDS ON FACEBOOK

Orangina is celebrating 75 years and the brand has created an app for its Facebook page called Show Your Originals. „Like‟ Orangina to find your „original‟ friends on the social network, those who were your first 10 friends, those who commented on your posts, wrote on your wall and liked your comments before everyone else. Their pictures are displayed and this can be saved or posted to your wall. This app is available in Europe, Asia and Africa, and it was created by KONG, an ad agency based in Amsterdam.

Source: psfk.com and helloyoucreatives.com (picture)

RED MANGO IS IN THE

GAME

Red Mango, the fast-growing frozen-yogurt and smoothie quick serve, has taken its smoothies to the varsity level in a first-of-its-kind corporate partnership with Baylor University Athletics.

Never before has a deal been made between a fro-yo or smoothie quick serve and an NCAA Division 1-A college program, the company says. Red Mango will provide smoothies to Baylor athletes and strength training and conditioning staff in a move that emphasizes the impact of health and nutrition on athletic performance.

“You simply cannot succeed in today's college athletic environment without a strong nutrition program,” says Kaz Kazadi, assistant athletics director for Baylor University Athletic Performance. “With good nutrition, you see clear reduction of injuries, better body composition, and quicker recovery time. These smoothies are a part of the program to help provide that.” Learn more here.

Source: qsr.com

LID THAT ENHANCES THE FLAVOR OF TAKEAWAY COFFEE

The quest for the perfect brew continues. Just a couple of months ago Coffee Joulies launched their thermodynamic stones designed to keep coffee at the right temperature, and now Mint Urban Technologies hope to improve the flavor of takeaway coffee with the Aroma Lid.

Hong Kong-based MINT have a particular interest in the coffee cup lid, of which over 100 billion are used every year. Following their original biodegradable MINT coffee lid, they designed the Aroma Lid as a solution to the problem of plastic aftertaste and restricted aroma — smell is apparently responsible for 80 percent of taste — experienced when drinking through regular lids. Made in two parts, the primary lid comes into contact with the coffee, with a secondary lid made with aromatic material that sits on top. MINT representative Marc Miller explains that coffee consists of 800 distinct flavors in the same way that wine has a “bouquet”, and the Aroma Lid uses the finest of these flavors to enhance the taste of the drink. The lids are available in a generic design or in a brand-customizable format, which MINT believe will enable store owners to serve “superior tasting” coffee without having to change ingredients or processes.

Offering a simple solution to a problem that many will not have even been aware of, the Aroma Lid is tapping into a huge market of coffee drinkers. If the taste benefits are palpable, we predict a bright future. There‟s no end in sight for coffee-related innovations!

Source: springwise.com

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