CHECK IN WHERE, WITH WHAT?Social media advertising + you

Katie Laird | www.schipul.com | @schipul www.flickr.com/photos/_girlwithcamera/2398682491

REAL BIZ ww

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Facebook = 38 years old

LinkedIn = 48 years old

YouTube = 27 years old

Twitter = 30+ years old

Average social network user age

UP IN YOUR BUSINESShttp://blog.okcupid.com/

THEY KNOW YOUR LIKES

YOUR WORK HISTORY

FAVORITE WEIRD VIDEOS

IMPORTANCE OF MIXING IT UPhttp://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf

“No ad type was so engaging that it overcame the advantage found by

matching the brand to the website.”

http://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf

WHERE DO THEY GO?

http://www.flickr.com/photos/cosmosfan/2414002070 http://www.flickr.com/photos/49545968@N00/179553810/

FOR PROS, BY PROS

INTERACTIVE VIDEO

$4BILLION

IN ADShttp://www.flickr.com/photos/12936340@N06

(by 2011 end)

#1 referrer for

Christmas buying season =

http://www.flickr.com/photos/dliu04/4821210754

FACEBOOK IMPRESSIONSPaid Media Earned Media BOTH!

SPEND LITTLE, EARN $$$

$55 =

120 Clicks = 70 New Fans = 12 New Attendees

GEOGRAPHY LESSON

http://www.flickr.com/photos/83542829@N00/4225307113/http://www.flickr.com/photos/12426416@N00/1721982928/

THE FIGHT IS ON!!

www.foursquare.com FOURSQUARE

• Giant market share

• Offers analytics to learn about your customers better

• Gaming element (badges) makes it FUN!

• Great for large conferences and events too

Friends Places Update Win+ + =

HOW IT WORKS

YOUR OPPORTUNITY

• Listen, listen, listen

• Offer 1st timer + return incentives

• Connect all online / offline marketing to it

• Get to know your customers!

Foursquare gets 22,000 +

new users a day

www.gowalla.com GOWALLA

• Claim your business location

• Cool ‘custom stamps’ (for a fee + a bit of luck)

• Create special offers and greetings for customers

CRITICAL MASS!

www.shopkick.com SHOPKICK

• Don’t want to check-in? Just walk into a business

• Receive coupons, daily specials or whatever - just for being there

• No battery drain, no work

Check into brands

www.gomiso.com MISO

• Check ins for the couch potato

• Connect with other fans

• Move over Nielsen ratings

www.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/

Check into content

Text

www.facebook.com

FACEBOOK

• 90% check ins happen here

• Connect to your fanpage activities

• Leverage social connections

Your safest bet!

YELP.COM = POWERFUL STUFF!!!!

LET’S KEEP IT REAL

http://www.flickr.com/photos/83542829@N00/4225307113/http://www.flickr.com/photos/12426416@N00/1721982928/

THE REALITY OF CHECK INSCurrent Users (17%) Potential Users (83%)

WHAT’S THE HOLD UP?• No motivation (49% polled)

• Security concerns (48% polled)

• No smart phone

• Stronger success in focused arena:

• Restaurants = 53%

• Coffee shops = 40%

• Hotels = 38%

• Bars / clubs = 36% http://www.flickr.com/photos/tgkw/4858749906

• It’s not where you are,

it’s what you’re experiencing

• Tie it all in together + make life easier

• Make your business easy to talk about

• ENJOY!! Have fun with your customers

WHAT IT’S REALLY ALL ABOUT

THANK YOU!

Katie Laird | Head Communications Geek | @happykatie

Schipul - The Web Marketing Company | www.schipul.com

Find my slides: www.slideshare.net/happykatie