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As presented on 19 June in Dubai at Teneo's Excellence in HR and Talent Management Seminar.
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@TiffanyStJames
Social Media and Digital Innovations for
Excellence in Talent Management
40 seconds of twitter mentions
Http://flickr.com/photos/hepwori/5981862741/
Hello!
Social Media Strategist
bit.ly/tiffanybio
Slideshare.net/tiffanystjames
Tiffany St James
@TiffanyStJames
Social Media and Talent Technology
Glassdoor: candidate feedback
Candidates have the opportunity to provide feedback on:
Recruitment organisations, jobseeker selection, the interview process
@TiffanyStJames
Shouting out: sharing their experiences
The UK Candidate Experience survey here @TiffanyStJames
Employers online comms, pre-application
Top Five Methods
• 88.9% Career Site (primary)
• 76.5% LinkedIn Company Pages
• 76.5% Career Site (Notifications)
• 72.2% LinkedIn Groups
• 47.1% Twitter Feeds
Do Not Use
• 66.7% Chat Room
• 64.7% Webinars/Podcasts
• 52.9% Talent Community Memberships
• 47.1% Polls/Surveys
• 44.4% Career Blogs
The UK Candidate Experience survey here @TiffanyStJames
How tools have evolved
Job boards and recruitment software solutions
multi-posting, CV search, candidate matching and reporting
Signal - lets you know when it’s the right time to make a job
offer to a prospective candidate who has a social profile.
The Next Step mobile app filters positions based on the
applicant’s capabilities and genuine interests and expertise.
Employee Referral Software
- Mobilize the super-connectors in your organization
- Reach your employees, engage them as recruitment ambassadors
- Curate your talent network with powerful automation
UK Job Crowdsourcing Network
@TiffanyStJames
The most socially responsible project worldwide?
Good People Projects here @TiffanyStJames
Leading talent and skills matching software
Source: http://goodpeople.com
@TiffanyStJames
Trust in individuals
Edelman Trust Barometer 2013 here @TiffanyStJames
Must-have Top 10 Digital & Social Innovations
Evolving a strategy
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Strategy
Data and CRM
People skills
Business Objectives
• What is your business trying to achieve?
• Can social help?
• Is it part of an integrated strategy?
(It should be..)
• Where are you on your social maturity?
• Do you have people skilled in social?
• Will you train them?
• Does your ATS or CRM include social?
Have a channel strategy for social media
Function
YouTube
Blogs
Use
Company page, build community
Showcasing employee culture
Datamining, immediate opportunities and growing relationships,
Corporate presence and groups to romance talent and find people
Leadership, SEO, transparency
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Make your site engaging, use rich media
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Demonstrate processes, segment jobs
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Leaders & employees sharing social content
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Share on business-branded social platforms
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
• showcase your culture and employment brand
• fans = database of interested users
• engage with fans & create a community
• link back to your corporate website/careers page
Manage engaged communities: Career fan page
Ernst & Young, Deloitte, Hallmark, Apple and the CIA
all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with
passive candidates and to build long term talent pools
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Dedicated outreach channels and mechanisms
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Socialisation in the workplace
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Onboarding Software
Social Performance
Management
Intranets with soft walls
Metrics, measurement and ROI
• What are your business objectives?
• How are they being measured?
• How can you evaluate the worth of your
social outreach to the business?
• What metrics are needed?
• How frequently?
• By whom?
• In what format?
• Develop your scorecard
@TiffanyStJames
Thank you, let’s keep talking….
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
@tiffanystjames
http://tiffanystjames.com
tiffanystjames
Embedding digital and social media capability in organisations
