©2013 IBM Corporation

Social Business Adoption - The BlueIQ Story

Luis SuarezLead Social Business Enabler at IBMBlog - http://elsua.net Twitter - @elsua

http://bit.ly/blueiqFree Whitepaper:

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Capitalizing on Trends in the Connected Era

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Senior Executive Point of View“This isn’t just a change in tools. It’s a change in

mindset and organizational culture”

“In a social enterprise, your value is established not by how much knowledge you amass, but by how

much knowledge you impart to others.”

– Ginni Rometty, Council on Foreign Relations speech (March, 2013)

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Global (worldwide) program to help individuals, teams and organizations adopt social software

Objective: increase individual, team and organizational productivity

­ in sales, this means increase sales & customer satisfaction

Implementation inside and outside the firewall

What was BlueIQ?

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Why Social Business Adoption?

People: Form relationships Develop reputations Build trust

Organizations: Gain diverse input Leverage expertise Collaborate with colleagues & customers

Information: Share assets Gain insight Reuse practices

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The BlueIQ Approach to Social Software Adoption

IBM Infrastructure

Communities

Business Processes

BlueIQ Enablement(Self-Study Modules, Live Lunch & Learns,

JumpStart Consulting, BlueIQ Resource Center)

BlueIQAwarenessCampaign

BlueIQAmbassadors

BlueIQSuccessStories

BlueIQReverse

Mentoring

Identify good practices, use cases and tools – by role, by task

Make it easy to get started

­ Provide an easy “on ramp”

­ Share tools, enablement materials, best practices

Generate “buzz”

­ Share the vision

­ Communicate success stories

Tap key influencers as early adopters

­ Grassroots evangelism

Educate Management

Embed in existing tools & business processes

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Leveraging BlueIQ Ambassadors

A BlueIQ Ambassador is an IBMer who is passionate, and wants to learn more, about Social Software (Awareness, Usage, Adoption)

Spends time educating other IBMers about their own adoption of social software

Has joined the Ambassadors community to help drive the adoption of social software at IBM

...in 50+ Countries

...from every IBM Business Unit*)

1900+ BlueIQ Ambassadors...

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Driving Adoption through Communities Over 1,900 BlueIQ Ambassadors

community members (Including Rational IQ); over 55% in Sales (mostly technical)­ 50+ accumulative community

events (Monthly, BlueIQ Education and Watercooler events)

­ Over 160 awareness + enablement education sessions across all IBM business units by BlueIQ Ambassadors

­ Continued support & active involvement in various IBM initiatives:• IndustrySPACES,

CommunityBuilders, Workplace of the Future, ...

CommunityBuilders Community:

Over 2,200 IBM community leaders & growing!­ 35+ accumulative combined

community events (Education and Watercooler events)

­ Indispensable resource for best practices, techniques, hints & tips, technical and community tooling support for building successful IBM communities

“Last February, I started really digging into the adoption of IBM Connections and other collaborative tools within Rational. While we still have a ways to go, I feel that we've made huge strides and are on our way to changing how we work. I believe that our connection into the BlueIQ Ambassadors and CommunityBuilders communities have been key to accelerating our adoption” by Darrel Rader

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Ambassador Community Engagement BlueIQ Ambassador Community

­ Two way communication in a vibrant environment

Regular BlueIQ Ambassador Community Calls

­ Exchange of information

Regular BlueIQ Ambassador Watercooler calls

­ Informal get-together

Regular BlueIQ Ambassador Education Calls

­ Furthering the Ambassador's investment in the community

­ Keeping the Ambassadors ahead of key trends

­ Interesting guest speakers

• Both internal and external

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BlueIQ Enablement

Modular Enablement Approach

All modules less then 30 minutes

Mix and Match modules based on audience need

Various pre-defined tracks available

One live lunch & learn every Friday morning

Recordings and speaker notes available

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BlueIQ Enablement: New Content for 2011

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BlueIQ Resource Center (Wiki)

http://w3.ibm.com/connections/wikis/home?lang=en_US#/wiki/BlueIQ%20Resource%20Center

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BlueIQ Franchise: Localizing the BlueIQ Program

Drive widespread adoption of social software in IBM by localizing the WW BlueIQ Program components

­ Such as enablement, ambassadors, metrics, etc

WW BlueIQ team provides franchise blueprint, materials, metrics, support

­ Tight link between Franchise Team and WW BlueIQ Team

Local executive provides sponsorship and leaders to execute

­ Set franchise goals according to local needs

IBM Infrastructure

Communities

Business Processes

BlueIQ Enablement(Self-Study Modules, Live Lunch & Learns,

JumpStart Consulting, BlueIQ Resource Center)

BlueIQAwarenessCampaign

BlueIQAmbassadors

BlueIQSuccessStories

BlueIQReverse

Mentoring

Localized per franchise

Localized per franchise

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BlueIQ Franchise Examples

What has been working well locally:

What's working: BlueIQ franchise “blueprint” New BlueIQ ambassadors Enablement based on local tasks Local team training sessions Local executive support

Greater China Group

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BlueIQ Team

Program Director: You!

Enablement

User Research

Communication & Tools

Metrics

Community Management

BlueIQ

Franchises

BlueIQ

for Marketing, IT and H

R

BlueIQ

for Business U

nits

Team Member

Team Member

Team Member

Team Member

Team Member

Team Member

Team Member

Team Member

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Thank You!

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