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Social business community as a competitive advantage.
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© Copyright Xeequa Corp. 2008
Social Communitiesfor Corporations
…it’s a business style
© Copyright Xeequa Corp. 2008 2© Copyright Xeequa Corp. 2008
Social Media Evolution (3 generation model)
The Early Internet (phase 1)People, world wide, could share their websites with everybodyBut this was just a “view generation”. Information was pushed by 1 to Many
Web 2.0 (gadgets, maps of connections)Find all kinds of gadgets to customize your presenceBlogs and other user generated contentSocial networks (a map of yourconnections and friends)
To Social WebSocial interaction through allkinds of tools (Twitter, Facebook,XeequaBusiness collaboration acrosscompany boundariesCo-creation of products and servicesAnalytics and network value reports
© Copyright Xeequa Corp. 2008 3© Copyright Xeequa Corp. 2008
Approximately 30% of the one Billion Internet users are part of a social network(2008)
Social Technology Phenomenon
© Copyright Xeequa Corp. 2008 4© Copyright Xeequa Corp. 2008
Social Technology Phenomenon
Social media is the fastest growing technology ever
© Copyright Xeequa Corp. 2008 5© Copyright Xeequa Corp. 2008
Social Technology Phenomenon
It grew with zero advertising – zero saleszero cold callsIn 5 years to 250+ Million users
© Copyright Xeequa Corp. 2008 6© Copyright Xeequa Corp. 2008
Social Technology Phenomenon
How can it help - YOU- IN YOUR BUSINESS- TODAY?
© Copyright Xeequa Corp. 2008 7© Copyright Xeequa Corp. 2008
How do YOU buy today
You first check the Internet for meaningful commentsYou check forums and get interesting opinionsYou read blogsYou discuss with peers or expertsYou explore with friends or colleaguesWhen you are “ready to buy” the decision is pretty much set in stone
You mostly ignore advertisingYou hate cold callsYou through the junk mail in the waste basketYou have spam filtersYou have popup stopper
© Copyright Xeequa Corp. 2008 8© Copyright Xeequa Corp. 2008
How do most companies sell today
Buy contact listsDo mail shotsFrom small Google ads to bill boardsFollow up with cold callsEngage call centersIdentify “readiness to buy”Qualify the yieldCall and try to get an appointmentStart a sales processHope for the best
© Copyright Xeequa Corp. 2008 9© Copyright Xeequa Corp. 2008
Buying and sales cycle disconnect
Check how you buy (2 slides ago) and how you sell (1 slide ago)Sales processes and buying behavior are worlds apartPurchase decisions are made - before a sales process even startedThe needs analysis and identification process happened in a social network. In most cases sales is not even aware of it.
RESULTThe lead qualities of all sources are worst than everBusiness is extremely tough Sales results suck
© Copyright Xeequa Corp. 2008 10© Copyright Xeequa Corp. 2008
We need alternatives
Growing market share through your community87%(*) of purchase decisions are based on recommendationsWouldn’t it be nice to get your prospects connected with your customers to develop trust early on?Accelerate the conversation amongst customers, prospects, their peer groups90%+ of purchased decisions are based on choice:“Select, Compare, Decide model” let your customers talk about it.
Become a market leader through communityMarket leadership is determined by your communityMake your customers to advocates, your channels to your alliances and your suppliers to partners
* Jupiter Research
© Copyright Xeequa Corp. 2008 11© Copyright Xeequa Corp. 2008
How can it help YOU – TODAY?
Yahoo alone has several thousand groups organized around brands such as 3Com, Cisco, Mitel, Nortel, Polycom, Siemens…“Hi, We have an urgent requirement for Telecom Analyst. Location: Waukegan, IL. Duration: …”“We plan to moving to an all VoIP infrastructure, 800 stations, any inputs…”
Here is what you can do:
© Copyright Xeequa Corp. 2008 12© Copyright Xeequa Corp. 2008
Build your own community
Provide a space for your customers to communicate not only with you but amongst each otherBring prospects into that communityHave your business partner help boost the communityBring your product and service teams into the communityProvide Forums and Q+A functionality for your communityMake this community your social business networkCollaborate and share opportunities with selected members of your networkStrengthen the relationship with all constituencies of your ecosystem
© Copyright Xeequa Corp. 2008 13© Copyright Xeequa Corp. 2008
Social Technology for Business
The Point That Matters
The ability to create and grow a trustful and loyal business community for a better business experience, resulting in more market acceptance and eventually market leadership.
© Copyright Xeequa Corp. 2008 14© Copyright Xeequa Corp. 2008
The core philosophy
This is NOT your fathers business networking method: Networking to get a new contact through one connection you have to get to a new prospect. What a slow and painful process, no leverage, vague success.
This is all about highly effective LEVERAGE Your business ecosystem of customers, prospects and partners together are far more powerful than any individual relation to an individual person.
Make your customers talk to prospectsMake your partners missionaries of your visionLet your alliances speak for youLet your suppliers help you
© Copyright Xeequa Corp. 2008 15© Copyright Xeequa Corp. 2008
Options
You can use the hundreds or thousands of tools and vendors to build your community: LinkedIn, Facebook, MySpace, Flicker, Twitter, Hi5, Blogger, Wordpress…
The challenge is to direct your business ecosystem, meaning your customers, prospects and partners to all those places and keep track of your brand attitude
Or you build your own branded community where you invite all your market constituencies to your place.
At the end you will need to be present at all places. But if you have your own presence in the social web, it is easier for your community to get together at one place, while they still hangout at others too.
© Copyright Xeequa Corp. 2008 16© Copyright Xeequa Corp. 2008
Branded Community System
© Copyright Xeequa Corp. 2008 17© Copyright Xeequa Corp. 2008
Network and community
People network of trusted business connectionsAlliance network of confirmed partnershipsPeer-to-peer networks of channels and partnersCustomer to customer connections
© Copyright Xeequa Corp. 2008 18© Copyright Xeequa Corp. 2008
Dialogue and interaction
BlogsBusiness forums to fuel the conversation and recommendationsEvent tracking with event meeting calendarGroups (open, closed, hidden)
© Copyright Xeequa Corp. 2008 19© Copyright Xeequa Corp. 2008
Collaboration
Virtual business introductions with trackingOpportunity based collaboration – explicit sharingOpportunity tracking and follow upPeer-to-peer collaboration
© Copyright Xeequa Corp. 2008 20© Copyright Xeequa Corp. 2008
A recent IDC report stated:“IDC believes that Xeequa is a sign of things to come. As firms mature in their approach to managing ecosystems, network thinking is becoming more prevalent and alliance executives will need a revised toolkit to deliver the results expected by their respective organizations.“
© Copyright Xeequa Corp. 2008 21© Copyright Xeequa Corp. 2008
Xeequa’s representation
We established strategic alliances around the world – helping companies to build professional social business communities.
© Copyright Xeequa Corp. 2008 22© Copyright Xeequa Corp. 2008
Thank You
© 2007, 2008 Xeequa Corp. All rights reserved. Xeequa™, Xeelets™ and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners.
All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company.
Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email protected] | www.xeequa.com
(650) 384-0057
© Copyright Xeequa Corp. 2008 23© Copyright Xeequa Corp. 2008
About
Xeequa is an online social business software provider. The company’s “Social Business Suite” helps corporations strategically develop a more trustful and loyal business ecosystem including their customers, prospects, alliances, channels and suppliers for a better business experience resulting in incremental market share.
Xeequa’s Social Business Suite is designed especially for corporations or industry associations and includes social networking, alliance networking, forums, blogs, event tracking and online collaboration such as opportunity or project collaboration. The solution supports corporate organization structures and provides an extended level of privacy rules created for corporate use.
The advertising free “software as a service” is subscription based and scales from small businesses to global enterprises. More info on www.xeequa.com or 1-888-xeequa1