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Why social media?
What is your goal?
What do you want to contribute?
@ctoward - @rebekahcancino#srpsmallbiz
The power of standing for
something bigger than yourself is that it makes people care.
When in Rome…
Don’t be that person at the cocktail party that nobody wants to talk to.
Have a plan. Repurpose when you can. Always keep it consistent.
live presentations
blogs, newsletters
video, podcasts, testimonies
Repurposing Content
editorial calendar
voice, tone, style guide
Hootsuite, Tweetdeck, Buffer, Seesmic
Keeping Consistent
So, what makes a social media superstar?
LISTEN
You aren’t really listening if you’re only looking for an opportunity to
be heard.
CONTRIBUTE
Be an expert. Share your expertise unselfishly.
What is it? BUILD RELATIONSHIPS
REWARDLOYALTY
"Fans are twice as likely to consume and 10 times more likely to purchase than non-fans"
"People are savvy enough to know when a Facebook page is contrived and manufactured."
ENCOURAGEINTERACTION
"Pinterest is a huge source from a referral standpoint, even beating out referrals from Facebook . . . It speaks to the power of engaged audience members."
MAKE NEWFRIENDS
Target new friends who look like your best customers.
