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Online Marketing, Social Media and Payment Strategies for Restaurants
Pivotal Payments Webinar Series
www.PivotalPayments.com
Who We Are
Louis Georgakakis – eMarketing Manager, Pivotal Payments
http://ca.linkedin.com/in/lgeorgakakis
Alexander Galasso – Social Media Manager, Pivotal Payments
http://ca.linkedin.com/in/alexandergalasso
www.PivotalPayments.com
• Online Marketing Strategies for Restaurants
1. Social Media
2. Blogging
3. Local Directories
4. Google Adwords
5. Search Engine Optimization
• Payment Solution Strategies
• Pay-at-the-Table
• Wireless Terminals
• Mobile Payments
• Online Payments
• Conclusion and Q&A
Agenda
www.PivotalPayments.com
Social Media
• Follow people in your area
• Share local news
• Share promotions and deals
• Engage with customers outside of the restaurant
www.PivotalPayments.com
Example: Social Media
www.PivotalPayments.com
Blogging
• Blog about your restaurants dishes
• Restaurant business
• Restaurant industry
• Events near your area of operation
www.PivotalPayments.com
Blogging
www.PivotalPayments.com
www.PivotalPayments.com
SEO: Local Directories
www.PivotalPayments.com
Google Adwords & Your Website
• What is Google Adwords
• Conduct proper keyword research
• Target LOCAL search keywords
• Pay what you want and only when people click
• Protect your brand
www.PivotalPayments.com
www.PivotalPayments.com
SEO: Keyword Research
www.PivotalPayments.com
Source: http://ow.ly/9BIme
www.PivotalPayments.com
SEO & Your Website
• Website Page Titles
• On page content
www.PivotalPayments.com
www.PivotalPayments.com
SEO: Page Titles
www.PivotalPayments.com
www.PivotalPayments.com
SEO: On Page Content
www.PivotalPayments.com
www.PivotalPayments.com
Next Up…
www.PivotalPayments.com
Resources:• SEOmoz.org
• Google.com/Adwords
Let’s welcome Louis who will be discussing payment strategies for your restaurant!
Payment Processing Strategies
TOPICS
•Online Payments
•Pay-at-the-Table Solutions:
i. Wireless GSM/GPRS Terminals ii. Wireless Bluetooth Terminals
•Mobile Phone/Tablet Payments
www.PivotalPayments.com
Online Payments
www.PivotalPayments.com
SOURCE: Cornell University School of Hotel Administration
25% of US restaurants
accept online orders.
Online Payments
TOP 4 BENEFITS OF ONLINE ORDERS
•Frees up Staff and Saves Labour Costs
•Increases Order Frequency
•Adds Customer Convenience
•Adds Control and Customization
www.PivotalPayments.com
Wireless Payments
www.PivotalPayments.com
Pay-at-the-Table
TOP 5 BENEFITS OF PAY-AT-THE-TABLE
•Increases Table Turns
•Frees up Staff
•Improve Customer Experience
•Eliminates Lack of Trust
•Improves Security
www.PivotalPayments.com
Wireless Bluetooth
TOP 3 BENEFITS OF BLUETOOTH TERMINALS
•Save on Cellular Data Fees
•No Downtime due to Phone Network Outages
•Connect up to 7 Terminals to 1 Base Station
LIMITATION OF BLUETOOTH
•Not for Use on the Road (Requires IP Base Station)
www.PivotalPayments.com
Mobile Payments
www.PivotalPayments.com
1 in 3smartphone owners purchased food with their mobile device.Source: comScore
Mobile Payments
www.PivotalPayments.com
TOP 5 BENEFITS OF MOBILE PAYMENTS
•Inexpensive Hardware: Card Swiper Attachment
•Highly Secure: End-to-End Encryption
•Versatile: Use With Your Existing Mobile Devices
•Scalable: Multiple Users on One Account
•Convenient and Environmentally Friendly
Contact Us (and Q&A)
www.PivotalPayments.com
Pivotal Payments
Email: [email protected]
Tel: 877-310-0171
Twitter: http://twitter.com/pivotalpayments
Facebook: http://facebook.com/pivotalpayments
LinkedIn: http://linkedin.com/company/pivotal-payments