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Web 1.0 Web 2.0
Dial-Up Broadband
Animations, black backgrounds, and green text
Minimalism
Confusing and hard to navigate websites
User-Experience driven design
Long-sales letter Interactivity and engagement
Static Dynamic
Easy to get traffic Fight for traffic
Phonebook style web-pages Two-way communication
the internet evolution.
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the business evolution.The Old The New
Baby Boomers Gen-Y, Gen-Z
Self-Employment Entrepreneurship
Efficiency Customer service
Made in the USA Globalization
Philanthropy Social entrepreneurship
Bureaucracy Flat organizational structure
Corporations Start-Ups
Phone and Mail Skype and E-Mail
3
the marketing evolution.The Old The New
Broadcasting Listening
Newspaper Website
Learn to sell Learn to find pains
50% Off Sales Free Stuff (Freemium)
Quantity Quality
Cold Calls Referrals and Networking
Hard Sales Relationship Selling
Radio and television Internet Marketing and Social Media
4
social media explained.• It is an internet-based communication
channel that relies on social interaction and the liberation of content– Subset of the Web 2.0 movement
– Community driven websites and internet applications
– Groundswell that ischanging the way welive our lives
– Much more than social networking
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the landscape.
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what social media isn’t.
• It isn’t “Free”• It isn’t a short-term fix• It isn’t won’t fix a crappy business
(catalyst)• It isn’t about the number of connections• It isn’t a replacement for SEO• Immediate ROI• It isn’t an answer for poor customer
service7
who cares.
• Increase efficiency
• Decrease expenses
• Increase revenues
• More sales• Gain insights and
knowledge
• Increase customer satisfaction and customer interaction
• Innovate• Get more relevant
trafficon our website
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what’s in it for me.• Build brand awareness & advocacy• Build a network• Recruit• Reputation management• Drive relevant traffic to your site• PR• Customer service & customer experience• Strengthen customer loyalty• Beat your competitor• Personal branding
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social media for your business.
• Retention• Engage customers• Sell yourself not your business, leverage
personal relationships and authority• Create good content• Give free stuff• Make other people feel important• Monitor and respond• Encourage employees involved but don’t
limit them10
# x % x $t
how do I start?• Define target demographics and
psychographics• Usage guidelines• Influencer and decision maker matrix• Separate strategies
– Timeline– Content generation– Execution plan– Frequeny– Voice
• Integration11
the future.
• Web 3.0 / semantics web• Cloud computing• Mobility• TV/Phone/Internet• Access everywhere• Embrace or 10 years you might be in
trouble trouble
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recommended reading.• Groundswell: Winning in a world
transformed by social technologies – Charlene Li and Josh Bernoff
• Trust Agents – Chris Brogan• Crush It! – Gary Vaynerchuck• Socialnomics – Erik Qualman• Mashable.com – Social Media Guide• TechCrunch.com – Web 2.0• WebWare.com – Web 2.0
13
thank you.
