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Subject: Social Media at American Red Cross

Christina Tsiripidou

Southampton, November 2010

Southampton, November 2010

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Organization’s Profile

Results of Online Survey

Use of Social Media

Suggestions for Improvement

Contents

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Founded in 1881 by Clara Barton

Headquarters in Washington

Neutral humanitarian care to victims of war & natural disasters

Non-governmental agency that aims to prevent & relief suffering

Relies on donations

91cents/dollar invested in humanitarian services & programs

http://www.redcross.org/

American Red Cross Profile

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Social Media in Emergencies and Disasters

“Bobby Vourlis dies in Sydney car crash, death posted on Facebook first”

By Clementine Cuneo From: The Daily Telegraph, February 08, 2010

5Survey conducted by Infogroup and

6Survey conducted by Infogroup and

7Survey conducted by Infogroup and

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Social Media Used by American Red Cross

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10http://www.facebook.com/home.php#!/redcross

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Ways to Improve its Interaction

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1. Reply

2. More Transparency

If we donate, shouldn’t we know where our donations go?

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3. Provide Regular Case Studies

Once a week post an individual case study

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4. Merge account

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Summary

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Thank you for your attention