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If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn't seem to anymore. And with all the new platforms and apps, it's hard to keep up and know what will stick, what's the next big thing and, most importantly of all, whether it fits with our business goals. That's the subject for my Social Media Barometer, a forecast on the social and digital pressure points and prevailing winds of change. Here are the trends I look at: 1. Search me – semantic search…is it the end of serendipity? 2. New generation gap – 35 is the dividing line and it's time for boomers to listen to millennials. 3. Mobility means never having to say you can't reach me - our online connections are always with us. 4. Face of new media – we’re the programmers, viewers producers and critics all rolled up into one. 5. Digital first communications – media’s adapting. PR can no longer sit idly by…
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@martinwaxman #smwbarometer
Social Media Barometer
Mar$n Waxman September 25, 2013
© 2013 Martin Waxman. All rights Reserved.
@martinwaxman #smwbarometer
Good to meet you IRL
@martinwaxman
@martinwaxman #smwbarometer
Search me…
@martinwaxman #smwbarometer
Search me…
@martinwaxman #smwbarometer
Search me…
Ontogeny recapitulates phylogeny
Is seman$c search the end of serendipity?
@martinwaxman #smwbarometer
The new genera$on gap
@martinwaxman #smwbarometer
Mobility means never having to say you can’t reach me
@martinwaxman #smwbarometer
The face of new media
We do the programming but we don’t get paid
@martinwaxman #smwbarometer
Digital first
Beyond publicity… Time for PR to lead
@martinwaxman #smwbarometer
…puNng things in focus
@martinwaxman #smwbarometer
How we get there
1. Strategy 2. Training 3. Content
@martinwaxman #smwbarometer
Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line 3. I’d like that to go– mobility means our online
connections are always with us 4. Face of new media – we’re the programmers
yet we don’t get paid 5. Digital first communications – media’s
adapting. PR can no longer sit idly by…
@martinwaxman #smwbarometer
@martinwaxman #smwbarometer
Contact: Martin Waxman [email protected]
Blog: myPALETTE Twitter: @martinwaxman
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