1. Case Studies Integrating Social Media into Marketing #1 Lynnelle Wilson Bold Vision Consulting [email_address]

2. 3.

Its Still Business

and

Its Still Marketing

Social Media Marketing 4. who, what, where, when andHOW http://bit.ly/Technographic_Ladder http://www.forrester.com/empowered/tool_consumer.html 5.

• Social Networks

• Blogs

• Micro-Blogs

• RSS Feeds

• Podcast Vcast

• Video Sharing

• Bookmarking

• Presentation andArticle sharing

• Photo Sharing

• Mobile

• Location-based

Social 6. Theres a system 7. Johnson & Johnson

Objective:Increase market share among young adult population

Acuvue 1-Day Contact Lense

Business Case:

Substantial decline in market share

• # of competitive brands doubled from 2 to 4

• Aggressive competitive pricing - 50%

Confident of product

8. Wink & Blink Strategy: Capitalize on demographic interest in social networks

Facebook

Online games

Free sampling

9. Wink Campaign Customer Journey 10. Social Media Its another toolbox Print Advertising Radio Advertising Website Twitter Facebook SEO BLOG Forums Direct Mail Email Mobile LinkedIn ComprehensiveMarketing Strategy 11. Tweet Me Friend Me Link Me Call Me

@Lynnelle and @BoldBusiness

Facebook.com/Lynnelle

LinkedIn.com/in/LynnelleWilson

Facebook.com/BoldBusiness

BoldVisionConsulting.com

1-207-221-3492or lbianco on Skype

Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV highlighting people NOT doing business as usual