Social media checklist

Jaimie Skultety, President

A Virtual Assistant 4 You

WEB - www.AVirtualAssistant4You.com

BLOG - YourPartnerInProductivity.wordpress.com

LINKEDIN - www.LinkedIn.com/In/AVirtualAssistant4You

TWITTER – www.Twitter.com/AVA4YOU

FACEBOOK – www.Facebook.com/AVirtualAssistant4You

TOLL-FREE PHONE & FAX: 877-798-7701

Social Media Strategy Checklist

A VIRTUAL ASSISTANT 4 YOU SOCIAL MEDIA STRATEGY CHECKLIST

Toll-Free Phone & Fax: 877-798-7701

Web: http://www.AVirtualAssistant4You.com | Blog: http://YourPartnerInProductivity.wordpress.com Email: [email protected]

Facebook: http://www.Facebook.com/AVirtualAssistant4You Twitter: http://www.Twitter.com/AVA4You

LinkedIn: http://www.LinkedIn.com/in/AVirtualAssistant4You

I’ll not be modest here – I can really make a difference to your business life if you are not yet on board

with Social Media or are still needing help – through my own experience using Social Media for my

business and hours and hours of research, I have become an expert, and can walk you through it in plain

English and get you comfortable with a full understanding of the “platforms” and all the other “buzz

words”, eliminate your fears and let you know exactly what will benefit your particular business. I can

teach you how to stay current and what you will need to do on an ongoing basis; alternatively, if you

don’t have the time, at a reasonable cost you can hire me, and I or one of my specialist team will handle

the work for you.

BUT WITHOUT ANY UP-FRONT EXPENSE RIGHT HERE IN ONE DOCUMENT I AM PROVIDING A

LIST I AUTHORED OF ALL THE MAIN WAYS SOCIAL MEDIA IS USED.

Since you are reading this, you will have already seen some of the Social Media output of my own

company, A Virtual Assistant 4 You. Please take a good look through this website and notice ways I use

Social Media to enhance my business and personal image, and keep it vibrant, relative and active. It

attracts new clients and impresses existing clients, many of whom I have since helped with their own

online presence by creating Facebook Pages, Twitter Accounts, LinkedIn Profiles, Newsletters, Blogs, etc.

All of these and other platforms I use to great effect – no one can afford to ignore how essential Social

Media is today.

Wouldn’t it feel great to be praised for your Social Media presence, with potential clients as well as

existing clients making such comments as “I love what you have incorporated into your LinkedIn Profile” or

“It’s great how all your links connect so seamlessly to each other” and “Having all the buttons on your blog

and website make it easy to navigate to your Facebook Page and your Twitter Profile”? These are examples

of comments made to clients who have followed my guidance.

If you are not already set up with Social Media or are just dabbling in it, I expect it all seems very

daunting, but you don’t need to do it all. We can talk about your business and choose the Social Media

platforms that make sense, and then figure out if you can manage them in-house or whether you would

be better off using my company’s services. In the meantime, start by studying the check list on the

following three pages, and feel free to contact me.

Your Partner in Productivity,

Jaimie Skultety, President

A Virtual Assistant 4 You

http://www.avirtualassistant4you.com/






LINKED IN

Make sure profile is 100% complete

Invite new contacts to Connect; remind where you met if necessary

Request *Recommendations from your connections

Provide an unsolicited Recommendation; you will likely receive one in return

Change generic “My Website” to “XYZ Company website”

Use Applications to Link Your Blog & Twitter to Profile

Use Application for Recommended Reading List

Create & Link SlideShare (PowerPoint)/Google Docs presentation

Join Groups of interest to your Target Audience and/or create a Group

Find a Discussion with “Most Comments” & **share your insight or expertise

Post or answer a Question; Start a Discussion

Add Linked In button to your Blog and/or website *You can upload as Testimonials on your website. **You can re-purpose to use as a blog post, article, etc.

TWITTER

Use TwitterFeed to Auto “Tweet” new Blog Posts

Use SocialTweet or Hootsuite to automatically update your Facebook Page

ReTweet information relevant to your audience (RT @XYZ)

Use TweetDeck or Hootsuite to monitor your Twitter feeds

Use Social Oomph to schedule Tweets & Direct Messages

Use Twitter Events to promote events

Subscribe to AllTop, Mashable, & Google Alerts for content or ideas

Follow Fridays; use @XYZ to recommend someone to follow to your audience

Create custom background to brand yourself on Profile page

Create thoughtful Bio; be sure to add a link to your website

Send a Direct Message to comment on a relevant tweet; form relationships

Add Twitter button to your Blog and/or website Note: Upload your database into Gmail; then to Twitter to invite them to follow you

*For clients who are new to Social Media or unfamiliar with aspects of it, I will walk and talk you through anything in

this checklist which you do not understand. Social Media needs to be an integral part of your business.

business.






BLOGGING

Integrate your Blog into your Website

Create Gravatar Footprint to “lead” prospects to blog/site

Post on other people’s blogs with relevant comments

Use Keywords & Categories on every post

Ask for Guest Bloggers to submit content (be sure to proofread first)

Install Google Analytics or Site Meter on every page

Add [tweetmeme] before each post for “ReTweet” icon

Post a combination of long & short posts; use bullet points

Create RSS Feed for Subscribers

Offer for others to publish your post on their blog w/signature & credits

Integrate Videos, Photos & Clip Art within posts

Post regularly; at least twice a month

FACEBOOK

Once you have 25 followers, create your custom URL: www.Facebook.com/XYZ

Use Networked Blogs Application & Invite Friends to follow

Add Tab to promote Events

Use Wildfire app/tab for Contests & Promotions

Comment on other pages; include link to your page

Obtain permission to post to other pages using @(MyPage)

Design Welcome page using FBML; designate as landing page

Announce & promote Special Offers

Ask open-ended questions; Use polls

Add “Page” button to your blog and/or website

Use Ads for Targeted traffic

Respond to comments posted on page; Engage your audience



business.






EVENT MARKETING

Offer a free teleseminar to promote your event; offer a discount for attendees

Use Twitter Events

Post to Facebook Page “Events” Tab

Use Event Brite and/or Evites

Use Constant Contact Event Marketing

1Shopping Cart

Post on LinkedIn Events Application

Integrate PayPal if there will be a charge to attend

Create Nametags from attendance list

Start a LinkedIn Discussion to promote event

Include Address, Map & Registration details

Include relevant logo in promotion & website or landing page for registration

Specify Start & End times

NEWSLETTER

Decide on format (Newsletter, Postcard, Flyer)

Scan your signature; include Social Media links

Include hyperlinks throughout; make sure ALL links work properly

Create a “catchy” tagline

Offer Coupons or Promotions

Use exact colors from company logo for background

Create series of Autoresponders

Offer something for free in exchange for subscription

Create Double-Opt In & Easy Unsubscribe

Archive newsletters on your website

Offer options for Forwarding & for others to post on their Social Network sites

Create a Welcome letter as an Autoresponder



Business

Social media checklist