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I does social media marketing in Singapore, primarily for the F&B and coffee industry. I did an experiment to show that you do not need to have big numbers to get high engagement, how you get PTAT of more than 1% with no advert, no promotion, just good content. In this experiment (a page about myself), I manage to get 100 over fans (mainly friends and customers), but I get PTAT of more than 900. I get this much engagement mainly via the post which I did. Some posts got as high as 300 shares. For folks that do not know much about these stats, in layman terms, my page gets better coverage and sharing than pages such as 7-Up, Nescafe, Chupa Chu etc.
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Social Media EngagementAn Experiment on PTAT (Facebook)
By: Oncoffeemakers.com
Social Media is not about the numbers
By: Oncoffeemakers.com
The keyword is Social, It is about the Engagement
By: Oncoffeemakers.com
You can buy fans, but you cannot buy community
By: Oncoffeemakers.com
Community is fans sharing your content happily
By: Oncoffeemakers.com
You get lots of buzz if fans shared it happily...
By: Oncoffeemakers.com
All the Fan page shown thus far, has one thing in common, They met the industry average of PTAT of 1%.
By: Oncoffeemakers.com
These are all big brands.
I did an experiment, a page about myself.
Not a big brand, not a company, but my engagement is more than 900%!
By: Oncoffeemakers.com
I get 300 over shares for some post!
By: Oncoffeemakers.com
That is what I do for a living.
I am a social media manager.
I help companies manage the buzz...
By: Oncoffeemakers.com
