IT’S ABOUTthe companyNOT THECOMPANY

Besides the rumors, Internet has communities and our need to socialize and communicate runs within communities is in our veins since the beginningof time.

Everyone has a Facebook profile or page, yethow many truly use it successfully and effectively?

Everyone seems to know on social media,but how many really do?

Everyone has a Facebook profile or page, yethow many truly use it successfully and effectively?

Let’s talk about

Social Networks

uncontrollableSocial Networks today have at the same time hugepotential positiveand negative impacts. They can beUncontrollable and/orAddictive

uncontrollableaddictive

addictive

means that we confront in a different way (positive) the person that is active and participating anddifferently (negative) the person is not part of it.

«Community»

Social networks is a world in itself...

And within it, marketers and brands, are invited to speak, but not likea broadcaster-announcer (as in television, printed ads or outdoor ads),but from the

standpoint of the insider, one of us.

Social networks aregroups.

When do youinfluence your friends

and when are youropinions and yourproposals making

an impact?

All of us have seenand experienced the fact

that in almost any group of people some people are

heard and listened tomore than others.

So, if a marketer wants to enter and connect with a group in order to persuade and convince hisaudience, he needs to become one of them.

Τα social networks arecontent.

Social Networks move around the knowledge of the medium. And the most important thing is that they are moving around the sense of contribution and –more tothe point- around selfless contribution.

We often say that you get what you pay for,implying that when something has no price,it has no value as... 3 words are the answer to that:

Internet Movie Database.

Is the above information... ...too geeky ortoo commercial?

?

Examples like IMDB, Torrents, and Lost Production have succeeded by using -what we call today-social networks. They conveyed their message through good software or because of their high viewing figures.

It’s high time for the people of interactive communication and brandsto learn from these examples.

They used technology as a tool.They utilized Internet and its limitless possibilities for the creation of live communities.

They sold what they wanted to sell.

It’s not enough to have a Facebook page or to add a forum in the sitethat we make for our clients.

We mustoffer immersion in experiences.

We should(we or our partners) > > > > > > > > > speak their language

become part of their environment contribute in their community

> > > > >

in order to lead to anultimate conversion (and sale of a product or a service)

in order to lead to anultimate conversion (and sale of a product or a service)

Otherwise we will be treated – and rightly so- as:

Common Indifferent Interlopers

Is this the position we want to have in a group?

Periklis Vanikiotis (aka Uroborus)The Newtons Laboratory Head of Digitalhttp://uroborus.wordpress.com