Social media for accountants

Social Media

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

SOCIAL MEDIA

PHOTO:GARY HAYES

1Sunday, 23 November 2008

http://silkcharm.blogspot.com/


http://laurelpapworth.com/


mailto:[email protected]


Social Media


Web 1.0 vs Web 2.0The shift from brochure read-only corporate sites to read/write community








Social Media


FLICKR:AXB500

WEB 1.0 = READ ONLY


FLICKR: ATOMICK

WEB 2.0 = READ/WRITE


Social Media


What is blogging?Understanding content in blogs, vlogs, podcasts from a corporate view








ALEX MALLEY,CPA PRESIDENT

BLOGS GIVE A VOICE TO CONTENT


CONTENT IS LOCKEDREADERS CANNOT EDIT


Social Media


A blogcan be text/multimedia (blog), sound (podcast) video (vlog), powerpoint (slideshare)

one piece of work edited by one person

created in isolation, broadcast, one-to-many

presented as a finished product to the network

perfect for PR, Marketing, controlled discussions








113mBLOGS TRACKED BY TECHNORATI

WHY YOU SHOULDCARE


NEW BLOGS EVERY SECOND

2HOW HARD TO

BE HEARD?


17.5BLOG POSTS EVERY SECOND

ONUS OF CREATION OF CONTENT

IS ON BLOGGER


BIGGEST COUNTRY IN THE WORLD:MYSPACE

3rdSUBSTANTIAL AUDIENCE

BUT IN NICHES


Social Media


BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION








Social Media


BUILDING AN AUDIENCE IS AN ISSUE








FLICKR: DAMANO

#4 BLOGGERS CREATEWAVE INWARDS


Social Media


What is a wiki?Understanding wikis from a corporate view








Social Media


WIKIS ARE LIKE WORKSHOPS








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Social Media


A wikione piece of work edited by many

few-to-many content

collaborative knowledge management

Good for FAQs, manuals, HowTo books,

releases team work from email








Social Media


What is a social network?Understanding Facebook from a corporate view








Social Media


GATED COMMUNITIES DISTRIBUTE DIFFERENTLY








Social Media


GATED, PERSONAL,PRIVATE NETWORK








Social Media


Facebook: Viral Touchpoints

Mini-Feed

News-Feed

Requests/Invites

Notifications

Email

Shared Items

Profile Page App Discovery

Application Directory








Social Media


Facebookpersonal profile social network

gated community, controlled connections

many viral points for distribution of content

not content creation but distribution/linking








Social Media


What is a widget?Understanding the widget as a corporate








Social Media


CUSTOMER ADVERTISINGTO CUSTOMER








Social Media


FLICKR: SIKACHU

NEWS DELIVERED FROM HERITAGE OR SOCIAL MEDIA








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OVERLAPPING NETWORKS








Social Media


OVERLAPPING NETWORKS








Social Media


Widgetscan be on the desktop or a webpage

little bits everywhere

consumer advertising to consumer

not content creation but distribution/linking








Social Media


What is tagging & delicious?Understanding bookmarking from a corporate view








Social Media


DELICIOUS FOR CORPORATE USE








Social Media


Social Bookmarkingbookmarks/favorites available on the web

... not stuck on one PC at work or home

can be private or public

share bookmarks amongst teams for research

see who else bookmarked it

tag (keyword) the bookmarks








Social Media


What is the future?Web 2.0 has come and gone - what is Web 3.0/Living Web?








Social Media


NING - NOT BLOG, NOT FORUM, NOT ONLY

CONTENT








GetDistribution

RetrieveInformation

User Benefits 1. Borrowers leverage their network of relationships to finance new projects

2. Lenders lend to borrowers they trust from their community3. Distribution across networks helps matching lenders with borrowers

Lending Club Social Finance ApplicationLeveraging OpenSocial

SOCIAL NETWORKFINANCE


Social Media


P2P BANKING








Social Media


CircleLending

Lending Club in Facebook

BIG BOYS E.G. VIRGINMONEY HERE








Social Media


Canada

China

Africa

GermanyNetherlands and Italy

Blog source: http://www.wiseclerk.com

Australia

Jan 2008Coming Soon

Australia

AUSTRALIAN &OTHERS








Social Media


Business Week has estimated that P2P lending is expected to be a $10 Billion dollar industry by 2010.








Social Media


VIDEO: ROCKETON








Social Media


SummaryWeb 1.0 vs 2.0

blogs, wiki, facebook, widgets, tagging, bookmarking,

peer to peer banking and finance, social lending

Rocketon avatar across the ‘net

Questions?






