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Lorna Lardizabal Dietz, an Integrated
Marketing Communications Consultant
based in San Francisco, California,
used the Facebook app, BITSTRIP (an
instant comic), to create her avatar and
message.
https://www.facebook.com/BitstripsTheApp/
THE MINDSET OF THE BUSINESS OWNER:
1. I don’t have time for all this social media but many friends and business colleagues advise me that I need to keep up with the times or I will be left behind.
2. I am TOO busy! When will I have time to do this?3. It’s TOO technical! How will I learn quickly?4. Who can I hire to do this for me?
https://www.inc.com/jessica-stillman/heres-how-amazons-jeff-bezos-
makes-great-decisions-super-fast.html
https://www.lifewire.com/what-is-social-media-explaining-the-big-trend-3486616
WHAT IS SOCIAL MEDIA?
The "social" part: refers to interacting with other people by sharing information with them and receiving information from them.
The "media" part: refers to an instrument of communication, like the internet (while TV, radio, and newspapers are examples of more traditional forms of media).
Okay, so from these two separate terms, we can pull a basic definition together:
Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.
Try to think of social media like fruit. Apples, bananas, oranges, grapes, berries, melons and pineapples are all part of the broader fruit category the same way that social networking, social news, social bookmarking, wikis, blogs and private web messaging are part of the broader social media category.
What's the Difference Between Social Media and Social Networking?
A lot of people use the terms social media and social networking interchangeably as if
they mean the exact same thing. Although the difference is subtle, they're not the same.
Social networking is really a subcategory of social media.
The easiest way to understand the difference between social media and social networking
is by thinking about the terms "media" and "networking" separately.
Media refers to the information you're actually sharing–whether it's a link to an article,
a video, an animated GIF, a PDF document, a simple status update or anything else.
Networking, on the other hand, has to do with who your audience is and the
relationships you have with them. Your network can include people like friends,
relatives, colleagues, anyone from your past, current customers, mentors and even
complete strangers.
SOCIAL MEDIA FOR MODERN-DAY BUSINESS:
1. WHAT IS THE END BENEFIT TO THE BUSINESS OWNER?Brand awarenessBrand enhancementBrand maintenance
2. HOW DO YOU GET THERE?Create a strategic plan and implementation planLearn how to use social media toolsUnderstand how to use analytics
WHAT CAN WE LEARN OR REVIEW WITHIN 15 MINUTES?
THE FIRST 10 MINUTES:
1. Your brand and your image: CONTENT IS KING/QUEEN.
a. What your business offers
b. Tell your stories
2. “Copy and Paste” by using your smart phone.
3. What is a hashtag? Why is it important?
4. Why multiply your presence with a shortened URL and an EMBED code?
5. Time Management – Use your phone, tablet, and laptop on the road! Examples:
Lenovo thinkpad yoga (laptop), MacBook Pro, iPad, iPhone 7, google voice, google
calendar, trello, slack, google drive, mailchimp, and loud basstard
6. How do you deliver your message at least 18 times before a prospect understands
that YOU are THE ONE who has the solution(s) to his/her problem?
7. Where do you deliver your messages? Understand what your website
developer can help you with, especially when you decide that you want an E-
Commerce platform
a. LinkedIn – is for your business profile
b. Twitter – is for influence
c. Facebook – is for popularity
d. Instagram – is for travel, food, stores
e. Pinterest – interests
f. Video marketing mediums (including livestreaming mediums):
aerial filming using drones, YouTube Live, YouTube, Vimeo, and
Facebook Live
g. Podcasts
h. Quora – YOU are the expert
i. Four Square and Facebook Check-in – Location, location, location
j. SnapChat – Marketing to the Youth
k. Your Testimonial Page
l. Web-based conferencing and Meetings – examples: Skype,
GoToMeeting, UberConference
m. Content Curation – Storify, Paper.li, Scoop.it
n. The timeless Blog and portals (such as http://about.me)
THE LAST FIVE MINUTES: Questions and Answers
1. YOUR BRAND AND YOUR IMAGE.
CONTENT IS KING/QUEEN. Control how the public perceives you and your business.
WHAT DOES YOUR BUSINESS OFFER? SHARE YOUR STORIES
https://www.businessesgrow.com/2014/01/06/content-shock/
2. COPY AND PASTE BY USING YOUR SMART PHONE.
CONTROL/COPY = Ctrl/C | CONTROL/PASTE = Ctrl/V
CTRL/C, THEN CTRL/V. Just remember your CV or Curriculum Vitae
1.
2.
3.
Write an introduction to the link. Copy the new post. Paste
on other friends’ Facebook walls or groups.
4.
Every time you paste your post, you
can delete the link/URL so the resulting
post looks like the example below.
3. WHAT IS A HASHTAG?
a.k.a. your brand
#AZDiscountFlooring
#DiscountFlooring
#construction#flooring#DiscountFlooriing#tiles#DiscountTiles#carpet#DiscountCarpets#doors#DesignerDoors#business#Phoenix#Arizona#RealEstateDevelopment#DogsOfInstagram#Life
Associate your post with the
most commonly-used hashtags
MARIE CUNNING Guiness
looks as if he doesn’t like the
looks of the #flooring. Come
and visit me, Guiness, at
@AZDiscountFlooring
#DogsOfInstagram
#construction #tiles
#DiscountTiles #Phoenix
#Arizona #DogsOfInstagram
#life
HOW TO USE INSTAGRAM FOR BUILDING YOUR BUSINESS (visual):
https://youtu.be/vk2qjR8Afrohttps://youtu.be/CFlvMeWp0dUhttps://youtu.be/VhfX21jz17c
EXAMPLE:
Associate a CAT with FLOORING.
Take advantage of the #catsofinstagram popular hashtag by having a cat pose on top of your furniture or flooring sample.
Then, come up with an Instagram post linked to your Twitter and Facebook accounts with a 140-character message, such as:
Arizona cat with fast-moving spiraling tail admires @AZDiscountFlooring #catsofinstagram #cat #tiles #business #Phoenix #Arizona
What are your chances of being seen among so many #cat posts?
If you post a photo every day or every other day with the #cat hashtag, the chances are high that you will get new followers because there are many #cat followers.
4. Why multiply your presence with a shortened URL and an EMBED code?
To encourage your colleagues and friends to spread the word quickly and efficiently with or without a message. Customizing a URL into something memorable shows how considerate you are.
To ask your friends if you can include your special URL (Uniform Resource Locator) or landing page within their website, blog, or social media medium. For example, the same URL’s contents can be changed at any given time and you don’t have to inform your friends about it because the revisions will happen automatically.
EXAMPLE:
ORIGINAL URL:
EMBED CODE:
THE URL TO BE SHORTENED:https://youtu.be/NmNEH32m1-g
1. Copy and paste URL here
2. Customize memorable shortened link
3. Make your tiny URL!
Your new shortened link can now be used for your SMS, tweets, Facebook posts, etc. There can be public or private analytics available.
http://tinyurl.com
OTHER SHORTENED LINK CREATORS:
http://bit.lyhttp://goo.gl
REMINDER: After typing any URL into a browser, it should default into a secure https://
5. TIME MANAGEMENT – Use your phone, tablet, and laptop on the road! Examples: Lenovo
thinkpad yoga (laptop), MacBook Pro, iPad, iPhone 7, google voice, google calendar, trello,
slack, google drive, mailchimp, and loud basstard
LENOVO THINKPAD YOGA: THE PREFERRED PC LAPTOP FOR BUSINESS
http://www3.lenovo.com/us/en/laptops/thinkpad/thinkpad-yoga/c/thinkpadyoga
MACBOOK PRO FOR DESIGNERS
http://www.macworld.co.uk/feature/mac/best-mac-for-graphic-design-buying-guide-2016-2017-3450093/
https://www.apple.com/ipad-pro/
https://www.apple.com/iphone/
A FREE PHONE NUMBER VIDEO: https://youtu.be/cOZU7BOeQ58 http://voice.google.com/
http://calendar.google.com QUICK START TUTORIAL - https://youtu.be/mI1mCeKG28s
http://trello.com
COLLABORATE!
http://slack.com
http://drive.google.com
GOOGLE DRIVE TUTORIAL - https://youtu.be/LW9gh2myDhA
http://mailchimp.comMAILCHIMP TUTORIAL - https://youtu.be/OE0k7tuKEa0
You can also use CONSTANT CONTACT. http://constantcontact.comCONSTANT CONTACT TUTORIAL - https://youtu.be/3BGX4QI3Nto
E-MAIL MARKETING
FOR YOUR PRESENTATIONS
LOUD BASSTARD
http://loudbasstard.com
AN ECO-FRIENDLY HYBRID SPEAKER INVENTED BY FILIPINOS UNDER 30
6. How do you deliver your message at least 18 times before a prospect understands that YOU
are THE ONE who has the solution(s) to his/her problem?
GET READY, SET, GO!
1. PLAN YOUR ACT.2. ACT YOUR PLAN.3. THE ONLY UNKNOWN IS YOU!
YOUR TOOLS
1. YOUR OUTGOING EMAIL SIGNATURE2. YOUR PHONE LIST3. YOUR MAILING LIST4. YOUR EMAIL ADDRESS LIST
OUR EXAMPLE TODAY, APRIL 17, 2017: ARIZONA DISCOUNT FLOORING’S GRAND OPENING AT 2657 WEST CAMEBACK ROAD IN PHOENIX, ARIZONA
MESSAGE: ANOTHER NEW STORE FOR ARIZONA DISCOUNT FLOORING. BIGGER, BETTER, AND READY TO SERVE YOU IN THREE LOCATIONS: Mesa, Phoenix, and Surprise (in three weeks)
RECOMMENDATION:
18 TIMES EXPOSURE OF THE MESSAGE. CHECK RESPONSES FOR ALL COMMUNICATIONS’ MEDIUMS. COMBINE TRADITIONAL AND DIGITAL MARKETING TECHNIQUES.
1. Website announcements - Changes are made as the invitations are updated2. Telephone marketing - Make your outgoing voicemail count! Google Voice phone number; http://voice.google.com3. The invitation to the Grand Opening - Save the Date! Poster/Flier via email invitation and Facebook4. Invitation to the Grand Opening and accompanying Filipino American Business Chamber of Commerce Networking
Mixer (FABCCA) - Poster/flier via email invitation and Facebook5. Postcard and business card marketing - Personally hand-deliver invitations to a targeted list of businesses; budget for
traditional marketing
MARKETING PLAN FOR PUBLICITY AND PROMOTIONS
6. Community Bulletin Boards - Engage a delivery service to post fliers and business cards (and promotional attachments) to community bulletin boards; Send FREE announcements (or for a few dollars) on web-based bulletin boards such as organizational bulletin boards, community blogs, Craig's List in your state such as https://geo.craigslist.org/iso/us/az; https://www.entrepreneur.com/businessideas/bulletin-board-service7. Personal Invitations for VIP Influencers with large “spheres of influences”8. Reminder invitation one day to three days before Grand Opening and FABCCA Networking Mixer - SMS on smart phones, accompanied by either a shortened link to an online invitation (EventBrite, Paperless, Evite) or a JPEG or PNG file of your Poster/Flier invitation9. Outbound Reminder Telephone Calls for Grand Opening and FABCCA Networking Mixer - This is done one day to three days before Grand Opening and FABCCA Networking Mixer; With scripts for person-to-person and voicemail; Hire an outbound telemarketer for introductory calls to vendors, customers, prospective customers, and aligned businesses; give a phone list and scripts; concurrently done with SMS on smart phones10. Press release about the opening of the new location - Invite print, TV, radio, and popular trade publications and blogs at least three days before the event11. Standard ads in strategic publications, including trade publications - online and legacy marketing (print, radio, TV)12. Guest book registration for Grand Opening and afterwards13. Special drawing during the Grand Opening - Get aligned businesses to give gift certificates for FREE consultation, FREE installation, and other products14. Photos for the photo gallery of website, Facebook, and Instagram15. Post-press release about the Grand Opening - distributed in all channels16. Post-press release about the FABCCA April Networking Mixer - distributed in all channels17. Thank you letter for visitors - if you have the mailing address; have a special offer for the people who came18. Thank you email and INBOX Facebook messages - have a special offer for the people who came to the Grand Opening
a. LinkedIn - http://linkedin.com
TUTORIAL - https://youtu.be/L0kW9j-b2xM
b. Twitter – http://Twitter.com
TUTORIAL FOR BEGINNERS:https://youtu.be/mml0Ks-yDrA
TWITTER FOR BUSINESS:https://youtu.be/lhNHn8KqrKU
c. Facebook – http://Facebook.com
TUTORIAL FOR BEGINNERS:https://youtu.be/9MO3og11b4YFACEBOOK MARKETING:https://youtu.be/iU76AmhbLHwFACEBOOK ADS:https://youtu.be/RHk-tBQTB-k
https://www.facebook.com/blueprint
TIPS:
https://komarketing.com/blog/10-examples-highly-impactful-linkedin-profiles/https://business.linkedin.com/talent-solutions/blog/linkedin-best-practices/2016/7-linkedin-profile-summaries-that-we-love-and-how-to-boost-your-ownhttp://www.linkedin-makeover.com/linkedin-profile-samples/http://www.blueskyresumes.com/blog/the-top-5-ways-to-get-noticed-on-linkedin/
USING TWITTER TO INFORM CUSTOMERS OF YOUR DAILY SCHEDULE
USING TWITTER TO INFORM CUSTOMERS OF YOUR DAILY SCHEDULE
FACEBOOK POSTS A FACEBOOK PAGE
FACEBOOK POSTS FROM YOUR PAGE
d. Instagram – is for travel, food, stores, etc.
e. Pinterest – is for interests
http://pinterest.com
TUTORIALS:
https://youtu.be/Tcb3fUvU6tEhttps://youtu.be/1eKCQjX9AV0https://youtu.be/MpImXbva75Uhttps://youtu.be/aIAK6CoWqD0
https://www.pinterest.com/search/boards/?q=flooring
f. Video marketing mediums (including livestreaming mediums) - Aerial filming using drones, YouTube Live, YouTube, Vimeo, and Facebook Live
AERIAL FILMING USING DRONES.This is an unlisted video. Think twice before sharing.https://www.youtube.com/watch?v=AWB49LheSTchttp://halesyndicate.com/
YOUTUBE LIVE
TUTORIAL: https://support.google.com/youtube/answer/7083786?hl=en
https://youtu.be/--wXPYgPF4Qhttps://youtu.be/vT4xOtVgVbMhttps://support.google.com/youtube/answer/2853700https://support.google.com/youtube/answer/7083786?hl=en
YOUTUBE
YOUTUBE
YOUTUBE
Las Vegas, Nevada
YOUTUBE
VIMEOhttps://vimeo.com/business
https://vimeo.com/115959515
TUTORIAL:
https://youtu.be/w84vjHYace0
FACEBOOK LIVE: Easy and viral BUT easily gets buried in the mix; not easily searchable
FACEBOOK LIVE CAN BE USED TO HIGHLIGHT A BUSINESS OR ANY ORGANIZATION FOR ITS PRODUCTS OR SERVICES
FACEBOOK LIVE CAN BE A USEFUL PROMOTIONAL TOOL FOR YOUR TV SHOW OR RADIO SHOW. FOR YOUR BUSINESS, YOU CAN USE FACEBOOK LIVE TO GIVE CLIENTS A TOUR OF YOUR ESTABLISHMENT.
g. Podcasts
https://www.stitcher.com/
http://www.audionow.com/
i. Four Square and Facebook Check-in – Location, location, location
http://business.foursquare.com/http://business.foursquare.com/overview
TUTORIALS:
https://youtu.be/cib1Mnl2Kfc?list=PL3zTVzg3oLM0kY3hOvmXDIl_qooVPZgZXhttps://youtu.be/Z8jvZNbsG7o?list=PL3zTVzg3oLM0kY3hOvmXDIl_qooVPZgZXhttps://youtu.be/UY1mmhpKYxQ
FACEBOOK CHECK-IN
https://www.forbes.com/sites/drewhendricks/2013/09/16/8-ways-you-can-encourage-check-ins-at-your-business/#76cccb85386d
A SnapChat photo of Lorna Dietz by Truth Esguerra, Philippine News
j. SnapChat – Marketing to the Youthhttps://www.marketingweek.com/2017/02/06/snapchat-needs-prove-mass-appeal/
www.snapchat.com
TUTORIALS:
For Beginners https://youtu.be/O8Kbjpy_ABQhttps://youtu.be/N1xLtKErSHIhttps://youtu.be/necK-0Cf8tYhttps://youtu.be/yW9UlkGfoK4https://youtu.be/QTNpnBWN1Z4
https://arstechnica.com/business/2017/04/snapchat-experiments-further-with-ar-with-3d-objects-in-new-world-lenses/
k. Your Testimonial Page
https://blog.hubspot.com/marketing/testimonial-page-examples
http://www.decadentcakes.co.uk/testimonials.php
http://www.clearslide.com/customers/
l. Web-based Conferencing and Meetings – examples: Skype, GoToMeeting, UberConference
http://skype.com
TUTORIALS:https://youtu.be/8K960yZ0O3khttps://youtu.be/wNYQcHVgwlM
www.GoToMeeting.com
TUTORIALS:
https://youtu.be/eyua0140uEs?list=PLhOT4PU0esK-EQfu4LrcngYNMGT3Rlwzdhttps://youtu.be/6gXL4T8Aa3Q
UBERCONFERENCEhttp://uberconference.com
TUTORIALS:
https://youtu.be/AnVIcasYIxMhttps://www.youtube.com/user/uberconference
m. Content Curation – Storify, Paper.li, Scoop.it
http://storify.com
TUTORIALS:
https://youtu.be/DKHsGGt75DQhttps://youtu.be/RVSzf9YIrI0https://youtu.be/SKfoRlgjA8Q
https://storify.com/radiantview/magnolia-ice-cream-ramar-international-corp-versus
PAPER.LIhttp://paper.li
https://paper.li/radiantview/1310883417#/
http://paper.li/FPACCGlobalComm/1313355032#/
SCOOP.IT
http://www.scoop.it
TUTORIALS:
http://www.scoop.it/t/what-is-scoop-ithttps://youtu.be/L5uTl5irFNc
n. The timeless Blog and portals (such as http://about.me)
http://DiabetesLifeNotes.blogspot.comwww.blogger.com
TUTORIALS:
https://www.youtube.com/user/BloggerHelp
http://wordpress.com
TUTORIALS:
https://youtu.be/k6EOuMDLj10https://youtu.be/OVoXDk8ps10https://youtu.be/r-lqV7vyZt4
http://about.me/radiantview
LORNA LARDIZABAL DIETZ is one of the most prolific marketing
"story telling" writers and event/advocacy "town criers" (a.k.a.
community publicists) in the ethnic communities of San Francisco,
especially the Filipino American community.
Since 1996 when Lorna first used her private email listserv to
announce what her friends were doing in the communities they
served, blogging and social media platforms became her digital
communication tools of choice. Her first blog, RadiantView.com, was
set up in 2004 to house her published essays and opinion editorials.
Lorna's industry knowledge and experience in family-owned
businesses (since she was 10 years old), food services, specialty
retail, insurance, furniture leasing, business publications, ethnic
media, and non-profit association management is a bonus for her
clients.
Today, she uses her talents and skills within her sister's agency,
Myrna de Vera Allstate Insurance Agency, in San Francisco as a life
agent focused on setting appointments for clients in life insurance,
fixed annuities, and other financial products.
Lorna is also a notary public in California. For more about Lorna
Dietz, see http://about.me/radiantview
THANK YOU FOR ATTENDING THIS PRESENTATION TODAY!
The photos of the dogs were from an email I received in 2005. There were no attributes to the photographer. No trademark infringement intended. This slide show is not for commercial consumption.
THE SLIDESHOW PRESENTATION CAN BE FOUND AT
http://llduspress.wordpress.com
CONTACT:
LORNA LARDIZABAL [email protected](415) 290-8082 mobilehttp://FPACC.net
