Social Media NFP

@StompRAka Rick Stomphorst

Agenda

My Agenda

Overview, Why & Relevancy

Social Media orientation & Silicon Halton leverages them

Tools (Demo)

Next Steps

Complaints

Agenda

My Agenda

Overview, Why & Relevancy

Social Media orientation & Silicon Halton leverages them

Tools (Demo)

Next Steps

Complaints

social media / social networks

Facebook is for communities & friends

LinkedIn is for professionals, business & communities you know

Twitter is for people & businesses you want to know

Blogging

micro Blogging

mini Blogging (posterous.com)

Agenda

My Agenda

Overview, Why & Relevancy

Social Media orientation & Silicon Halton leverages them

Tools (Demo)

Next Steps

Complaints

Demos

• Wordpress

• Twitter | TweetDeck | Hootsuite

• LinkedIn Groups

• URL shorteners

• Facebook Ads

• Facebook groups

• LinkedIn Ads

• 90+ Million users by Jan 2011• 2M+ users in Canada (Mar 2010)• Focused on the needs of

professionals

LinkedIn.com

Wireless

25-54

Toronto

<1,300

An “Opt in” model

You choose to receive someone’s “tweets”

Others choose to receive your “tweets”

Every message is a

public broadcast message

Twitter acts as an information / thought

leadership filter

Push search engine

with

human intelligence behind the results

Twitter is the new Google

Decide your purpose on Twitter

• Do your tweets have a theme?

• Just odd ramblings?

• You’ll attract like-mined-people/community

Agenda

My Agenda

Overview, Why & Relevancy

Social Media orientation & Silicon Halton leverages them

Tools (Demo)

Next Steps

Complaints

Does someone "get it"?

• Increase awareness?• Improve brand perception?• Improve customer service?• Improve external collaboration?• Improve customer relations?• Plan new initiatives?• Investigate community?

What are you trying to accomplish?

Tips

• “Following" someone on Twitter gets their attention

• Tweet: Daily

• LinkedIn messages: 1x / week max

• Create a LinkedIn group? (Create policy for who can join your LI group)

• Use SM to communicate with your teacher representatives (LinkedIn group)

• Migrate the "HIECian" weekly newsletter to a blog

• Tweet the "HIECian" blog

• Tweet individual HIECian items as they occur, or schedule

• Post message in other FB groups

Cross Polination

• Make it easy to find your outposts

• Put your outpost on your signature, Web, LinkedIn, business card, tatoo…

Cross Polination

Idea: Community Manager

• Emerging role

• Owns Social Media outlets

• Owns web site(s)

• Key resource interfacing with community, on-line & in-person.

• E.g. Twitter.com/ErinBury

Agenda

My Agenda

Overview, Why & Relevancy

Social Media orientation & Silicon Halton leverages them

Tools (Demo)

Next Steps

Complaints

Insert applause here

Rick@Stomphorst.ca

LinkedIn.com/in/RStomphorstTwitter.com/StompRwww.Stomphorst.ca

Charts collected by:Chris HerbertMI6Agency.com, Co-Founder, Silicon Halton http://b2bspecialist.posterous.com