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Here is the presentation from the Onalaska Area Business Association Lunch on Jan. 12, 2009
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Social Media for Small Businesses
Onalaska Area Business Association
Presented by: Catherine TryonJanuary 12, 2010
What We Will Discuss Today
• What is Social Media
• Why Use Social Media
• How to find prospects and customers
• Where to Start
What is Social Media?
• Community.
• Conversation.
• Networking.
• Marketing.
• Relationships
The Power of Social Media.
• It has leveled the playing field.
• Free to participate: biggest cost is time.
• Social Media applications are becoming legitimate marketing tools.
• Great way to create or participate in communities that are your target market.
It’s a Trust-Based Economy
• 14 % of people trust ads
• 76% trust customer recommendations
• 69% are interested in products/services that helps them avoid ads.
Consumers Avoid Ads
Trust Drives Transactions
• The line between business & personal is blurring – people are interested in doing
business with people!
• Interact & create relationships first
• Be authentic & transparent
Social Media Does Not Make Money for Your Business!
Your business makes money by doing business with people that:– Know You– Like You– Trust You
Make It Real
Social Media provides opportunities for you to create deeper & more meaningful relationships.
“Social networking is always important when it’s real and always a useless distraction with it’s fake” ~ Seth Godin
Why Use Social Media?
• Create awareness of your brand.• Develop relationships. • Build a loyal web community.• To generate leads, referrals, and
eventually money.• Customer Service• To grow and have some fun.
Why Use Social Media?
Statistics
• 74% of all American adults are online. (US is #8 June 2009 - #1 is Norway @ 86%)
• Average age of user Linkedin 36
Facebook 34
Twitter 33
MySpace 29
Who Is Using What!
What People Are Doing Online
Drive Everything Back To Your Website
How Are Companies Using Social Media Today?
Blendtec – Willitblend.com – YouTube
Kogi BBQ – twitter.com/kogibbq
Wiggly Wigglers – Podcasting / Twitter
Rudy’s Drivein – Facebook Page
Where To Find Prospects and Customers
http://search.twitter.com
http://blogsearch.google.com
http://www.technorati.com
Where to Start?
• Find Interested People
• Deliver Quality Content
• Capture their information
• Communicate Frequently
Define Your Goals
• More Sales
• Higher SEO Rankings
• Crisis Communications
• Customer Service
• Brand Awareness
Match the tools to the strategy
• After you know what you are trying to do, select the best tools to execute your strategy.
• Learn about the tools and which ones will help you achieve your goals.
• Using the best tools doesn’t guarantee success or solve all marketing problems.
Define Success
• Develop a customer focused community
• Increase engagement
• Opt-ins for e-newsletter or e-mail
• Subscriptions to blog
• Expand customer base
2010 Social Media Ad Spend
Worldwide, paid social network advertising is expected to increase to $2.5 billion in 2010.
$1.2 billion in paid advertising on social networks alone in the U.S. in 2010
3.9% increase driven mainly by Facebook’s rapid growth
Source: www.emarketer.com
It’s all about community
• The most successful communities online tap into our basic human nature:– We want to belong.– We want to make a difference in the world.– We want to be heard.
• Create relationships that satisfy those needs.
Where is Social Media Going?
• Your profile is becoming portable– One username– One password
Remember…
• Anonymity is giving way to authenticity.
• Trust is the new Currency.
• You bring your real life relationships with you online – consistent in both.
• Be Transparent & real.
Thank You!
• Phone: 608.843.2345
• Email: [email protected]
• www.facebook.com/catherine.tryon• www.linkedin.com/in/catherinetryon• www.twitter.com/catherinetryon
