ChangingConsumer Behaviour

We are growing as a nation of Influencers2011 vs. 2010

Commenting in SN

10%

Updating SN status

8%

Commenting online

13%

Writing own blog

3%

Microblogging

10%

Following on microblog

15%

Sharing links

3%

Sharing photos

8%

Checking SN

9%

We’re spending much more time connected when we travel

61%

expect to be able to access the internet when travelling in Australia

We’re spending much more time connected when we travel

38%

expect WiFi to be included in my accommodation costs when travelling in

Australia

We’re spending much more time connected when we travel

35%

check Facebook/ other social networking sites while on holiday in Australia

We’re spending much more time connected when we travel

23%

27% post updates onto Social Networking Sites, 23% upload photos

Classic Brand Funnel

Awareness Consideration Purchase Intent Recommendation

PRE-HOLIDAY POST HOLIDAY

Modern Brand Funnel

Awareness Consideration Purchase Intent Comment Connect

PRE-HOLIDAY DURING/POST HOLIDAY

Awareness Consideration Purchase Intent Comment Connect

Create products and experiences people want to talk about

Modern Brand Funnel

PRE-HOLIDAY DURING/POST HOLIDAY

How should you respond?

Get Organised

Measure Everything

Free Paid

Join the conversation

1get organised & get social.

2create great experiences in the real world too!

3be brave!be creative!think content!

Let’s connect.@ferguskibble

http://au.linkedin.com/in/ferguskibble

fkibble@hillandknowlton.com.au