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Ambassador You: Integrating Social Media into Your Business Communications
The Mass Media ModelEdited and controlled content broadcast to mass audiences.
– Mike ArauzThoughts on New Media and Assorted Links
The Social Media Model
Ideas shared, adapted, changed and shared again, and again, and …
– Mike ArauzThoughts on New Media and Assorted Links
Why Integrate Social Media?
• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
Why Integrate Social Media?
• Study Shows Small Businesses That Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
The State of Social Media Q3 2011
• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.
• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.
• Americans spend more time on Facebook than they do on any other U. S. website.
• Close to 40% of social media users access social media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/
Ways to Use Social Media
1. Reputation Management – listen, engage2. Customer Service – listen, engage3. Public Relations – connect, engage, publish4. Customer Acquisition – connect, listen,
engage5. Customer Loyalty – connect, engage, publish6. Thought Leadership – engage, publish7. Networking – connect, engage
Social Media Tools; How They’re Used
PublishConnect Listen Engage
1.Focus Efforts2.Create a Schedule3.Maintain Relationships4.Realize Results
Four Keys to Social Strategy Success
Listen -- ToolsThe quickest way to monitor content on the social Web is to use a feed reader.
Connect• Find people like you and
expand your network• Read lots of content,
follow their blogs• Learn who makes up your
network; who are fans and followers?
• Enter contacts regularly into your social networks.
Ways to Use LinkedIn
• Increase your visibility– By adding connections, you increase the likelihood
that people will see your profile first when they’re searching for someone to hire or do business with
– In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust
Ways to Use LinkedIn
• Increase your ability to connect– Include past companies, affiliations,
interests and education– Add your LinkedIn profile link to e-mail
signatures and online profiles– http://www.linkedin.com/in/marijeanjaggers
Good Invitation to ConnectAs you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there.
Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes.
As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more.
Warm regards,
Steps to Take Today
• Upload your e-mail contacts from all sources• Get your profile to 100% by completing all of
your information and adding a photo• Develop a keyword-rich professional headline• Rename the default “Website” and “Blog”
settings to personalized names• Add your Twitter account and the Tweets
application
Steps to Take Next Week
• Write a recommendation for a colleague, partner or friend (and hope they return the favor)
• Create a schedule for yourself to ask one new person a week for a recommendation
Ongoing Steps to Success
• Going forward, each time you get a new contact’s card, enter them in
• Each week, spend about 10 minutes researching new, desired contacts or prospect companies
• When necessary, UPDATE your profile and keep it current
• Add applications like SlideShare to make your profile more valuable to your contacts
Connect -- Twitter
Engage
1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent,
quality content6. Create meaningful,
long-lasting relationships
Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
Strategies
Minimize time - Maximize Engagement
• Helpful tools:– OneForty– Tweepz– Tweets– Bufferapp– Tweetdeck– Hootsuite
Understand your Klout
Evaluate and Celebrate Success
• Define Goals
• Measure Progress
• Celebrate Success
https://www.google.com/analytics
Questions?Thank You!
Marijean [email protected]
www.jaggerscommunications.com
http://www.google.com/profiles/marijean.jaggers
http://www.linkedin.com/in/marijeanjaggers
https://www.facebook.com/JaggersCommunications
www.twitter.com/Marijean
