Upload
two-social
View
129
Download
9
Tags:
Embed Size (px)
DESCRIPTION
Latest Social Media metrics from comScore World Metrics and the change in those metrics over the preceeding 12 months.
Citation preview
Global Social Media usage metrics
Lies, damned lies and statistics
www.daemondigital.com© Daemon Group 2008
Social Media users as a percentage of all Internet users
67% of Internet users engage with Social Media
Source: comScore World Metrix
www.daemondigital.com© Daemon Group 2008
Top five Social Media sites by unique visits
0 100000 200000 300000 400000 500000 600000 700000 800000 900000
Orkut
Friendster
HI5
MySpace
Top 5 social media sites by unique visits shown against the Internet population as a whole.
132,105,000 unique visits
117,582,000 unique visits
56,367,000 unique visits
37,080,000 unique visits
34,028,000 unique visits
Source: comScore World Metrix
www.daemondigital.com© Daemon Group 2008
Change in visits to top Social Media sites
0 20 40 60 80 100 120 140 160 180
Orkut
Friendster
HI5
MySpace
Percentage change in unique visits to top five social media sites over previous 12 months
Source: comScore World Metrix
www.daemondigital.com© Daemon Group 2008
Dominance of Facebook and MySpace
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
Internet audience
Social media
Facebook and MySpace combined equate to 43% of the social media audience by unique visitors
Source: comScore World Metrix
www.daemondigital.com© Daemon Group 2008
0%
5%
10%
15%
20%
25%
30%
Internet audience Social Media audience
Internet versus Social Media growth
11%
25%
Source: comScore World Metrix
Annual growth in unique visitors
www.daemondigital.com© Daemon Group 2008
Social Media users by global region
Asia Pacific Europe North America Latin America Mid East/Africa
Source: comScore World Metrix
34.55%
28.47%
22.61%
9.17%5.20%
Based upon unique visitors in June 2008
www.daemondigital.com© Daemon Group 2008
0%
10%
20%
30%
40%
50%
60%
70%
Asia Pacific Europe North America Latin America Mid East/Africa
Growth in Social Media by Global region
Source: comScore World Metrix
Annual growth in unique visitors to June 08
23%
35%
9%
33%
66%
www.daemondigital.com© Daemon Group 2008
Visit us at www.daemondigital.com