Social media inleisure and fitness

Katie Start, Promote PR

Immediate Future online survey (Aug 2010)

#1 77% of UK households now have internet access

#2 60% of UK adults access the internet every day

#3 On average, a user spends 50 hours a month online at home

#4 60% of internet users post messages on social media sites

Source: Ofcom Communications Market Report

Social media – reminder

Selectives

Mavens

ButterfliesWallflowers

Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter

Engagement correlates with performance

Last year, 31 million people purchased online

73% of internet users buy products online

o Fastest ever growing online viral video campaign

o 6.7 million views after 24 hourso 23 million views after 36 hourso Last week – 35 million views

Sales increased by 107%

The social sharing site

#1 750 million active users#2 Average user has 130 friends#3 2.5 million businesses have integrated#4 38 is the average age of a user#5 30 billion pieces of content shared per month

Source: #1-#5 Facebook press room

8,000+ Likes

Events

WallInfo

Photos

ShopNews

Reviews

Polls

Source: Linked In Press Center

The digital resume & corporate profile site

#1 115 million members#2 A new member joins every second#3 The world’s largest professional network

The real time information site

#1 1 billion tweets send every week#2 460,000 new users sign up every day#3 200 million Tweets are sent every day#4 75% of traffic comes from third party apps

Source: Twitter, June 2010

Simples

#1 Set Objectives

#2 Listen

#2 Listen

#3 Relinquish control

#4 engage

#5 measure

#5 measure

The Rules

Share stuff

Be transparent

Monitor

React

Reading listCrowdsourcingJeff Howe

EmpoweredJosh Bernoff & Ted Schadler

GroundswellJosh Bernoff & Charlene Li

SociolnomicsErik Qualman

The LongtailChris Anderson

What would Google do?Jeff Jarvis

Katie Start01628 507 666katie@promotepr.com@katiestart http://uk.linkedin.com/in/katiestartpromotepr.com