Social Media in SingaporeBenjamin Figueroa

Demographics

POP BREAK-DOWN CITIZENS

64%NON RESI-DENTS 26%PERMANENT RESIDENTS 11%

INTERNET STATISTICS“ Internet usage is surpassing time spent on traditional media such as television, radio, or print “ – Nielsen, Nov 2011

Facts About Digital Consumers in Singapore

Top 5 Sites based on amount of traffic

Top 5 WebsitesTop 5 Social Media

Sites

Facebook YouTube BlogSpot Wikipedia LinkedIn

Google Singapore Facebook Google YouTube Yahoo

Facebook DemographicUser age distribution on Facebook Male/Female Ratio

Singapore Facebook Statistics# of Facebook users in Singapore – 2,602,880

Top 5 Brands - # of users

1. BlackBerry Singapore – 195,703

2. Starbucks Singapore – 158,544

3. Singapore Airlines – 136,8114. KFC Singapore – 132,9405. MDIS – 106,281

Top 5 Place - # of check-ins

1. Singapore Changi Airport (terminal 3) – 127,373

2. Changi Airport Terminal 1 – 117,844

3. VivoCity – 106,9094. Bugis Junction – 92,6185. East Coast Park – 51,178

Facebook has a 56.13% population penetration in Singapore and a 72.7% internet population penetration

Links to top 3 Facebook brandsBlackBerrySG

Starbucks Singapore

Singapore Airlines