Social media in the public Social media in the public service bureaucratic inertia?service bureaucratic inertia?

IABC CanberraIABC Canberra

Greg JerichoGreg Jericho29 April 201329 April 2013

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Greg Jericho

Author

Public servant

Academic

Blogger

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Insights

Greg’s thoughts on how public servants use social media for work and private use:

•Many senior public service executives regard social media with fear and distrust, failing to realise social media is where people now live their lives.

•This attitude causes public servants to keep their heads down and avoid drawing attention even to their personal use of social media.

•Yet encouraging greater use could allow the public sector to profile agency programs which might otherwise fail to gain media attention.

•Social media provides real opportunities for individual public servants to display their passion for programs they work on.

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Reactions

Great presentation, with great anecdotes.  I left the event inspired and thinking about how I can encourage a more open approach to social media in my department.

Tina ChawnerTax Practitioners Board

Thanks to @GrogsGamut for today’s reminder to #IABCanberra that the APS-all must move with the social media times. It’s here to stay.

Sandi LoganImmigration and Citizenship

Greg outlined a neat split between when public servants should be encouraged to use social media to promote agency programs and when things are best left to central communications teams .

Bob CrawshawMaine Street Marketing

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