Social Media Infrastructure

Social Media InfrastructureCan social media make your website rank higher?

Agenda

• Introduction – Chad H. Pollitt

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

#Kuno

Agenda

• Introduction – Chad H. Pollitt• About Kuno Creative




#Kuno

Agenda

• Introduction – Chad H. Pollitt• About Kuno Creative • Social Media Infrastructures

– Building Blocks: SEO, Keyword Themes & Social Media




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Agenda



– Social Media Infrastructure (What, Why & How)




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Agenda




– Choosing the Right Social Media Platforms Chad H. Pollitt

Director of Social Media & Search Marketing

Kuno Creative @CPollittIU

LinkedIn.com/in/seofortwayne

#Kuno

Agenda




– Choosing the Right Social Media Platforms

– Social Media Rules of EngagementChad H. Pollitt

Director of Social Media & Search Marketing

Kuno Creative @CPollittIU

LinkedIn.com/in/seofortwayne

#Kuno

Agenda




– Choosing the Right Social Media Platforms

– Social Media Rules of Engagement

• Questions & Answers




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About Kuno Creative

Marketing Company since 2000

• Branding & PR• Marketing Strategy• Print• Outdoor• Direct Mail• Website Development• Internet Marketing

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About Kuno Creative

Inbound Marketing Services

• Creating Great Content• SEO• Social Media

• Monitoring • Engagement• Marketing

• PPC, SEM• Email Marketing• Lead Nurturing• HubSpot Certified Partner

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Social Media Infrastructure

Make your Social Media platforms work together

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Push & Pull Content

Building Blocks: SEO


PROGRAMMING


ON-PAGEFACTORS

PROGRAMMING


ON-PAGEFACTORS

PROGRAMMING OFF-PAGE FACTORS


ON-PAGEFACTORS

PROGRAMMING OFF-PAGE FACTORS

KEYWORDS


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Content is King


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Content is King

Backlinks are Queen


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A.B.O.Always Be Optimizing

Building Blocks: Keyword Themes

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On-page factors


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Off-page factors / Backlinks


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Create a “Keyword Neighborhood”

Building Blocks: Social Media

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Web 2.0 Observations & Trends

People only go to the web for two reasons: to solve a problem or to be entertained – quickly.


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Social Media is Personal by its very nature


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Social Media is Personal by its very nature Social Media Conversion is in it’s infancy


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Social Media is Personal by its very nature Social Media Conversion is in it’s infancy Successful people are acting more like

companies and successful companies are acting more like people.


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Social Media is Personal by its very nature Social Media Conversion is in it’s infancy Successful people are acting more like

companies and successful companies are acting more like people.


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Digital Natives vs. Digital Immigrants


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What

Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling content.


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Why

1. Avoids the Silo Syndrome


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Why

1. Avoids the Silo Syndrome2. SEO

Grab as many organic positions as possible


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Why


Grab as many organic positions as possible3. Saves Time/Creates Efficiency


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Why


Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice


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Why


Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice5. Generate Website Referral Traffic


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Why


Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice5. Generate Website Referral Traffic6. 3 C’s

Consistency Clarity Congruency


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Why


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Why

7 Out of 10 Organic

Results on the 1st

Page of Google


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Why


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Why

Platform Optimization

for Highly Competitive Keywords


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How to build

Keyword Workshop / Research


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How to build

Keyword Workshop / Research RSS - Real Simple Syndication

Push & Pull content between platforms


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How to build

Gather your digital assets


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How to build

Gather your digital assets Video


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How to build

Gather your digital assets Video Pictures / Graphics


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How to build

Gather your digital assets Video Pictures / Graphics Music / Audio


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How to build

Gather your digital assets Video Pictures / Graphics Music / Audio Documents/Presentations/Files


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How to build

Gather your digital assets Video Pictures / Graphics Music / Audio Documents/Presentations/Files Press Releases


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How to build

Blogging is the Push-Foundation of the Infrastructure


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How to build

Blogging is the Push-Foundation of the Infrastructure

Infrastructure configurations are almost limitless


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How to build

Push Content onto Popular Social Media Platforms


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How to build

Pull Content into your Infrastructure


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How to build

Pull Conversion Platforms into your Infrastructure


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How to build – Things to consider

Widgets / Apps / Embeds


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How to build – Things to consider TwitterFeed.com, HubSpot, Feed Aggregators

and Distributors


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and Distributors


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and Distributors


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and Distributors


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Social Media Management & Tracking Tools


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Social Media Management & Tracking Tools


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No Follow Links


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No Follow Links

No Problem! There are NO nofollow tags inside RSS

feeds.


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Duplicate Content Comments from Google• Duplicate content on a site is not grounds for

action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.


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Duplicate Content Comments from Google• Duplicate content on a site is not grounds for

action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

• Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”


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Choosing the Right Social Media Platforms

Any website or social media platform that can receive or send RSS feeds can be used.


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Any website or social media platform that can receive or send RSS feeds can be used.

Any website or social media platform that gives you the ability to create a link or add a widget can be used.


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1. Indentify target demographic


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1. Indentify target demographic2. Build personas


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1. Indentify target demographic2. Build personas3. Examine the demographics of potential

platforms


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Identify which platforms accept those digital assets

Social Media Rules of Engagement

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E.L.E.E. Principles T.H.A.R.G. Principles


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E.L.E.E.

Engage


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E.L.E.E.

Engage Listen


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E.L.E.E.

Engage Listen Educate


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E.L.E.E.

Engage Listen Educate Entertain


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T.H.A.R.G.*

Transparency


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T.H.A.R.G.*

Transparency Honesty


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T.H.A.R.G.*

Transparency Honesty Accountability


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T.H.A.R.G.*

Transparency Honesty Accountability Reciprocity


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T.H.A.R.G.*

Transparency Honesty Accountability Reciprocity Gratuity


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T.H.A.R.G.*

Transparency Honesty Accountability Reciprocity Gratuity

*From The 2009 Tweeters Almanac By Amy Stark - @AmyStark


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Review

Building Blocks SEO Keyword Themes Social Media


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Review


Social Media Infrastructure What Why How


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Review





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Review



Choosing the Right Social Media Platforms Social Media Rules of Engagement

Questions & Answers

• Conclusion – Chad H. Pollitt• Free Inbound BluePrint available at

www.kunocreative.com• Follow Kuno on Facebook & Twitter

– Twitter.com/Kuno– Facebook.com/KunoCreative

• Questions

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Infrastructure Today!Build Your Social Media

http://www.kunocreative.com/

http://www.kunocreative.com/

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Social Media Infrastructure