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Two engineers from Austin are preparing a world trip with a purpose: understand what users outside of the USA do with their social networks and find business or social innovations being invented outside of the USA that can create value for the Social Media community.
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Product Camp – August 2010
Christian Leman & Joseph Halverson
Templates
A World Trip with a Purpose.
Follow us on Twitter: SMedia_JustUS
Who are we?
After a significant experience managing IT projects
in international groups (Arcelor, Danone) in Europe
and in the USA, Christian transitioned to the high
tech industry as CTO of Anysteel, a startup with
operations in Europe and in South Korea. In 2001,
he co-founded and eventually became CEO of
Axessio, a 50-specialist consultancy for IT due
diligences and technical value assessments. In
2007, he joined SoftThinks, a French and American
software company, as COO. Now a permanent US
resident, he is creating Axessio USA in Austin, TX.
Christian holds a Master of Computing Engineering
from Supélec (partner of Georgia Tech in Europe)
and an MBA from the University of Chicago Booth
School of Business with high honors.
Christian Leman
Joseph graduated with honors from the University
of Texas at Austin in Mechanical Engineering,
where he was exposed to work environments both
in the USA (Flowserve) and in Europe
(Schlumberger in Paris, France). Since 2007,
Joseph has been an environmental consultant for
Trinity Consultants, a leading air quality specialty
firm and has worked in several states, including
California and Texas for major clients such as
ExxonMobil, Samsung, and Union Pacific Rail
Road. Currently, Joseph is working and applying to
various schools to enroll in an MBA/JD dual degree
program for the Fall of 2011.
Joseph Halverson
Creating Value
1. Delivering value where we go
2. Bringing value back to Austin
Meeting Social Media Users, Entrepreneurs and Experts outside of the USA,
to learn about business and social innovations being invented,
to connect those entrepreneurs to the US Social Media business community,
to share with the Austin community our learning and the ideas that are transferable and can create value in the USA.
Your own sub headlineTemplates
Most of us probably agree that
Social Media is a global phenomena.
72% of the global internet population is now
active on social networks
74% of Facebook users are not American.
78% of Wikipedia articles are non-English.
Brazilians are more active on social
networks than Americans.
Social networks are used everywhere
Social networks are used everywhereand, Facebook remains best known.
Current players have solid positionsbecause there is room for just a couple of SN in your life.
84% of users are only member of a personal website
13% have also member of a professional website
time
Adoptio
n
Product
Innovation
Customer
relationship
Operational
Excellence
And positions seem well establishedbecause Social Networks are “sticky” (and addictive?)
More existing users have no intention
to deactivate/switch/add membership.
80% of users in US owned websites
Over 1.2 Billion Users participate in
Social Networks owned by US companies.
based on the 189 Social Networks listed in Wikipedia.
It looks like the USA has won
another high-tech battle.
Best Hardware Best Desktop Software Best Search Engine
Best Social Networks
It looks like the USA has won
another high-tech battle.
Why? Probably because it is just the most efficient economy.
Talented and educated workforce1
2
3
Efficient consumer market
Efficient capital market
Even if the next (r)evolution is likely
to happen quickly…
… Social Media is probably here to stay.
Your own sub headlineTemplates
So… Social Media has already acquired
an apparent maturity.
74% of Facebook users are outside of the
USA.
US Social Media companies “owned” 80%
of global users.
Player positions are relatively solid in the
social media space.
Social Media is here to stay as an
innovation.
Is the Social Media battle really over?Has Asian and Middle Eastern Audiences fully tapped?
• Several regions with very large populations have still huge growth
potential
• Emergence of local players remains possible in those countries
Penetration of Facebook Facebook (tan) and Others
Where is the value?
Social Media is still searching
for business opportunity.
Facebook Estimated Value: $11b
Google Market Cap : $155b
and, the Revenue???
Innovation may come from elsewhereCentralized vs. Decentralized innovation.
Hardware, Software and Search
Engines are mostly invented
centrally and distributed.
Social Media offers more space
for decentralized innovation.
Innovation may come from elsewhereCentralized vs. Decentralized innovation.
Social Media is not disconnected from real life.
Interactions are happening locally.
Innovation may come from elsewhereCentralized vs. Decentralized innovation.
Since 74% of the Users are now outside of the
USA, it is likely that breakthrough innovation
and business opportunities are getting
invented outside of the USA.
Creation of business and social value that can
be transferable to the USA and/or elsewhere.
Facebook Platform Statistics as of May 2010
• More than one million developers and entrepreneurs from more than 180 countries
• More than 550,000 active applications currently on Facebook Platform
• Every month, more than 70% of Facebook users engage with Platform applications
• More than 250,000 websites have integrated with Facebook Platform
• More than 100 million Facebook users engage with Facebook on external websites every month
Not even talking about Social Media on Mobile Apps…
Some of our Questions
Why is the US the
most successful at
inventing and
leveraging social
networks?
Is it going to last?
321 What do users
outside of the US
do with their
social networks?
How do they relate
to the American
culture through
new interactive
media?
Are there any
business or social
innovations being
invented outside
of the USA?
Are some of them
transferable?
Probably not!
Templates
Any other related questions you
would ask yourself?
Question #1
Your own sub headlineTemplates
A World Trip with a Purpose.
Oct. 15th, 2010 to Jan. 15th, 2011
Templates
What five countries would
you be sure to visit?
Question #2
Objectives in each country
Users
Entrepreneurs
Scholars
Interviews
Survey
Brainstorming
Filming
Social Media is about Listening.
Templates
Any other tools/methods
to use while interacting?
Question #3
Sourcing the contacts
Personal Networks
Social Networks
IC2 institute
EO/YPO local chapters
UT Alumni Network
ChicagoBooth Alumni Network
Social Media is about Networking.
Creating Value
1. Delivering value where we go
2. Bringing value back to Austin
Your own sub headline
SXSW Mission Statement for 2011
…the need for face-to-face encounters has only
grown. The value of meeting people to share ideas and
do business is what makes SXSW work. SXSW is a
yearly reintroduction to the passion and artistry
required to produce meaningful creations that can
engage the imagination of a global audience…
-Roland Swenson, SXSW Managing Director
SXSW AcceleratorA contest developed to showcase interactive technology
Accelerator Program
Aimed at companies that have not launched their interactive technology yet. In 2010, ~two
hundred companies submitted their web-based products.
Strengths
• Helped companies expand their audience
• Network with industry leaders, and
• Learn about funding options
Weaknesses
• Mostly US and Western European participation
Our Goal: Get more international companies to participate to SXSW Accelerator
SXSW Interactive PanelAn opportunity to showcase interactive knowledge gained
from the “Road Trip with a Purpose.”
Interactive Panel
• In 2010, ~three hundred panel presentations were presented.
• SXSW Interactive is specifically looking for more advanced-level ideas,
as well as more sessions that cover technical issues.
• Interested in seeing more solo and dual presentations.
• Panels picked by a combination of participants, industry experts, and
SXSW staff to maximize panels selected.
Our Goal: Share our learning
Social Media BreakfastExpanding the network around the world
SMB
• The Social Media Breakfast was founded by Bryan Person in August 2007 as an event
where social media experts and newbies alike come together to eat, meet, share, and
learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics,
and online social networkers are all welcome to attend.
• The breakfast series began in Boston and has now spread to 40 cities throughout the
United States and around the world. (Singapore: only SMB outside of North America)
Our Goal: Plant the seed to get new SMBs created around the world.
Other ways to create value
We are working on several other ideas to create value during the trip:
• A documentary in partnership with UT RTF (Film) Department
• A partnership with a Venture Capitalist (VC) focusing on Social Media
to facilitate the assessment of the startups we are going to meet
Templates
Can you think of any other ways to
create value in Austin and abroad?
Question #4
How you can help us
Share feedback and ideas to create more
value in the USA and abroad, during the trip1
Introduce us to contacts (startups, VCs, Scholars), in the
US or abroad, willing to participate in the research2
Introduce us to companies/organizations willing
to support the project*3
* (win/win relationship ideal, financially or in-kind; including carbon offsets, accommodation, airline fares).
Templates
How can you help us?
Question #5
Sources
• "Socialnomics: How Social Media Transforms the Way We Live and Do Business“ by Erik Qualman
• “Social Media Revolution 2” - http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
• "The New Community Rules: Marketing on the Social Web“ by Tamar Weinberg
• "Groundswell: Winning in a World Transformed by Social Technologies“ by Charlene Li; Hardcover
• "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods“ by Shel Israel
• “Social networks around the world 2010” by Insight Consulting
http://www.slideshare.net/stevenvanbelleghem/social-networks-around-the-world-2010
• http://www.alexa.com for traffic ranks
• Google Finance and Wikipedia for company information:
http://en.wikipedia.org/wiki/List_of_social_networking_websites
• http://www.checkfacebook.com/
• http://www.sxsw.org/
• http://www.socialmediabreakfast.com/
• http://www.vincos.it/world-map-of-social-networks/
THANK YOU!
Befriend us on Facebook:
Christian Leman and Joseph Halverson
Follow us on Twitter:
SMedia_JustUS
sponsors