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What is Social Media? Why should you, as a business, be concerned with? What is Social Media Marketing? This presentation gives some insight into the statistics of social media and insights into what you can do to market your business on social media websites. This presentation was prepared for the Downtown Evansville Kiwanis group in May of 2013 by Andrew Epperson of Lieberman Technologies.
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www.LTnow.com
Content & Digital Marketing
www.LTnow.com
• Introduction
• Social Media Marketing
• Success Stories
• Questions
Agenda
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• Digital & Content Marketing
• Infrastructure & Hardware
• Hosting Services
• Web Development & Programming
• Custom Software Development
Lieberman Technologies
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Senior Web Specialist, Project Manager
University of Evansville Graduate
12 years of experience
WordPress, Social Media,Search Engine Optimization, Website Analytics, Web Hosting, Content Marketing, Development
Andrew Epperson
www.LTnow.com
@eppand#LTnow
Tweet This!
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• What is Social Media?
• Why use Social Media Websites?
• What is Social Media Marketing?
• What is my next step?
Social Media Marketing
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It is NOTthe Technology
What is Social Media?
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• Define Social:of, pertaining to, connected with
• Define Media:an instrument on communication, like a newspaper or a radio
• Social Media is a social instrument of communication.
What is Social Media?
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Poll
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• Social Networking
• Social Photo and Video Sharing
• Location Based Social
• Social Bookmarking
• Social News
• Wikis
Social Media Websites
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Reach
Why Use Social Media Websites?
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• 27% of total U.S. internet time is spent on social networking sites.
• 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users.
• 15% of total U.S. mobile internet time is spent on social networking sites.
Social Media Stats
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• 46% of online users count on social media when making a purchase decision.
• 91% of local searchers say they use Facebook to find local businesses online
• 71% of social media participants say they are more likely to purchase from a brand they follow online
Social Media Stats
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1. facebook.com
2. google.com
3. youtube.com
4. yahoo.com
5. Baidu.com
6. wikipedia.org
7. amazon.com
8. qq.com
9. live.com
10. taobao.com
Top 20 Websites
11. blogspot.com
12. google.co.in
13. linkedin.com
14. twitter.com
15. yahoo.co.jp
16. bing.com
17. sina.com.cn
18. yandex.ru
19. vk.com
20. msn.com * Rankings via Alexa.com
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Audience
Why Use Social Media Websites?
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– 1.11 billion users
– 400 million users
– 225 million users
• Google+
– 343 million users
Social Media Websites by the Numbers
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– 48.7 million users
• Flickr
– 87 million users
• YouTube
– 1 billion users
– 4 billion views per day
Social Media Websites by the Numbers
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• Quora
– 1.5 million unique users per month
• foursquare
– 33 million users
• Yelp
– 78 million users
Social Media Websites by the Numbers
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• Stumbleupon
– 25 million users
– 393 million users
• Tumblr
– 216.3 million users
Social Media Websites by the Numbers
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Poll
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Mobile
Why Social Media Websites?
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The number of people accessing the internet via a mobile phone increased by 60.3% to 818.4 million
in the last 2 years.
Mobile Statistic
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• US Market
– 278 million mobile subscribers in the U.S.
– 40 to 80 interactions per day
• Facebook’s Mobile App
– 751 million mobile users access Facebook every month
– 189 million active mobile only users
Mobile Stats
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Mobile Social Media
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The process of gaining traffic or attention
through social media sites.
Social Media Marketing
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• Communicate
• Around the Office
• Employee Highlight / Spotlight
• Contests
• Feature Stories / Client Success Stories
• Blogging
• Advertising
• Be human! Be helpful!
What Can You Do?
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• Promote / Boost
• When should you promote a post?
– Will the post be relevant tomorrow?
– Has is been at least 6 hours since posting?
– Does is have a call-to-action?
– Does it have engagement?
Facebook Advertising
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Website statistics after implementing a blog
• Visits : + 1,137%
• Pageviews : + 668%
• New Visits : + 10%
• Facebook Traffic : + 950%
• LinkedIn Traffic : + 375%
• Twitter : + 100+
• Google+ : + 100%
Success Story | LTnow.com
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Social Media referral traffic from previous 30 days
• LinkedIn : 74 visits
• Facebook : 51 visits
• Google+ : 5 visits
• Twitter : 1 visit
Success Story | LTnow.com
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3 month Social Media Marketing campaign
• m.facebook.com referral traffic : + 138%
• facebook.com referral traffic : + 39%
• search engine traffic : + 13 %
Success Story | Sloans.com
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Questions?
Social Media Marketing
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• Tuesday, June 11
• 3:30 – 5:30 pm
• Prizes
• Register online:LTnow.com/openhouse
www.LTnow.com/openhouse
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Lieberman Technologies
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Andrew Epperson
@eppand
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