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Acme Connect is a renowned service provider of internet marketing in Malaysia. We specialize in social media marketing services and we use our years of professional internet marketing industry experience to help bring our customers’ websites to exceptional levels of success. In Malaysia, the internet marketing has become a need for almost every business no matter what industry you belong to. In order to improve your business’s productivity in Malaysia, internet marketing is now necessary in generating more revenue through sales.
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Objectives
Acme
Curre
ntSit
uation
What can your brand do with
Social Media?
Customer service Brand AwarenessWord of mouth marketingFan base / Community growthFan Engagement / Community participation3Things You Wantto Achieve
• Listen to your customers
• Community growth and engagement
• Measurable Marketing
Social Media is best at
How does Acme help to get the MOST from
Social Media Marketing?
Mapping
Tactics Strategy Objective
supports supports
Brands often throw a Page together in five minutesand expect the magic to happen…
IT WON’T!
Content directions, eg Lifestyle? Jokes? Serious? Know your audience? People come to see the Page,but they stay to hear the voice.
Strategy01. Content Management
If content is the king, visual is the queen.Cover image, profile picture, wallpost, campaign.
Strategy02. Artwork Management
Ideas, proposal, development, execution, management.
Strategy03. Campaign Management
Plan, ads creation, execution, management
Strategy04. Advertisement Management
Tactics
Q&A, polls, Open dialogue?
TacticsContent: Monitoring analytics and adjust to achieveoptimization of the engagement.
TacticsArtworks: Monitoring analytics and adjust to achieveoptimization of the engagement
Tactics- Campaign - Content tactics (Teaser, Campaign wallpost)- Development of campaign (Fangate, Automation of post, share, invite, etc.)- Collection of Leads
TacticsAdvertisements
Case Studies
The Acme E-Connect SolutionCustomized (rather than generic) campaigns for social media
Facebook Advertising
Facebook Visual ideas & implementation
Facebook Wall Management
Facebook Sponsored Stories
Facebook Customized Tab information.
Telco Malaysia-XOX-XinXunA new up and coming mobile telco services provider
Using ‘covergence’ technology in providing innovative services
AwardsAwarded 1.5million numbers by MCMC with Prefixes of 010 and 011
The ChallengeRepeated attempts at enhancing online presence had failed. Website was unable to gain momentum even after using several internet marketing techniques.Acme E-Connect was asked to create brand awareness
Five months to achieve social media goals.
THE ACME E-CONNECT OUTCOME
Within just 5 months of working for Telco, Malaysia, we achieved:Growth in Social Engagement
Facebook likes increased from 7000 to 14,800
Growth in social engagement, and user engagement
200,000 total reach
1,500 talking about this daily
5,000 page views monthly
Today we’ve reached 38k of likes
The Acme E-Connect Solution
Facebook Visual ideas &
implementation
Facebook Advertising
Facebook Sponsored Stories
Customized Campaign
Facebook Wall Management
Facebook Customized Tab information
Regular Facebook updates to maximize audience engagement
Paradise Group, Malaysia
Founded in 2011
Restaurant specializing in Chinese cuisine.
USP – A sensorial dining experience; true Chinese ambience; diverse menu
AwardsPlatinum Winner, Asia’s Best 10 Restaurants of the Year
Asia’s Best 10 Most Authentic Asian Cuisine Restaurant
Asia’s Best 10 Most Trendy Casual Dining (Independent Restaurants), Hospitality Asia Platinum Awards 2011-2013, Regional Series
The ChallengeStrengthen Online Presence
Drive engagement
Drive traffic
Increase brand awareness
THE OUTCOME
Positive results began to flow in within the first two weeks of social media strategy implementation!
Increase in audience engagement – more people active and responding on Facebook posts
Increase in number of likes from 300 to 1,100 in 2 weeks
Significant increase in page views (2,500 page views in the first 2 weeks)
We have reached the number of 12k likes by now.
Workflow
Agreement on Contract
(deliverables)
Discussion on Marketing
Plan
Social Media Marketing
Mapping Plan
Review on SMM Plan Execution
7 days 7 days
Workflow
Content directions
Content Planning
(Every Tuesday)
Content Approval
(Every Wednesday)
Artwork Generation
(Every Friday)
Content Scheduling
(Every Sunday)
Campaign Ideas
Campaign Proposal (2
days)
Campaign Timeline (1
day)
Campaign Development
(7 days)
Campaign Execution
Campaign Management
Portfolio
Commitment to PAGE is the keyYou can’t remove “SOCIAL” from “Social Marketing”
and expect success.
