Social Media Marketing:Turning “Likes” into Dollars

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Vice President of Marketing for Manta

Meet Sara Oberst

Overview

Pick your platforms Listen to customers Plan ahead Monitor your posts Reward customers Q&A

1. Pick a Platform

You don’t have to play social media Twister Where are your customers? Which platform is best for your message?

2. Don’t Just Talk, Listen

Social media is a place to start and maintain conversations with your customers

Remember: reviews are social Monitor reviews Solicit good ones Respond to negative ones

3. Plan Ahead

Download a calendar and use it Think of seasonal offers, sales, high and

low times Make a budget for promotion Use tools like Hootsuite and Canva

4. Monitor Closely

Keep a close eye on what posts work best You’ll learn the most in the first 6 weeks

5. Make It Exclusive

Reward customers who follow you and respond on social media Exclusive offers Pre-sales Exclusive content

Bonus Tip

Social media is a means to an end. Extend the connections you make into real life to reap the rewards.

Take it offline!

Q&A Session

Sara OberstVP of Marketing

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