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Social Media Meets Word of Mouth: An Exclusive Interview with Andy Sernovitz
Friday, April 20, 2012@sernovitz
@DaveKerpen
#WOMBook
Andy Sernovitz
#WOMBook
• CEO of SocialMedia.org
• Author of Word of Mouth Marketing
• Taught at Northwestern University and the Wharton School of Business
Dave Kerpen
#WOMBook
• CEO of Likeable Media
• Author of Likeable Social Media
• Has been featured on ABC World News Tonight, BBC, and the New York Times
What Is Word of Mouth Marketing?
1. Giving people a reason to talk about you.2. Making it easier for that conversation to take place.
#WOMBook