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This is a presentation I did for SDSU's College of Extended Studies Interactive Marketing Strategies class, May 2012.It's a fairly brief introductory overview of social media tools, metrics, strategy, and trends. The Q&A is where we dived into other areas such as Pinterest, Klout, Foursquare, and even touched on Wordpress a bit ;-)
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Social Media Overview:Tools, Metrics,
Strategy, Trends
Presented byRob Marlbrough, Co-Founder, CTO
Growing Brands With Fans
Social MediaIntroduction
About me... Focused on social media marketing, WordPress, and throwing awesome social media powered events, such as Foursquare Day, Mashable's Social Media Day, Twestival, Tweetsgiving, tWineUps, Comic-Con Tweetup, and more. A SD Magazine Top Tech Exec Award nominee, I started Web Wizards in 1997, and co-founded Fandom Marketing and Minglestream tweetwall in 2011. Say hi on twitter: @DowntownRob
Growing Brands With Fans
Social MediaTools
Why use publishing and management tools?
● All accounts in one place● Creates efficiency via scheduling, monitoring● Provides reporting & account metrics● Tweet from multiple accounts at once● Collaboration for team use● Approval & aggregation systems
Growing Brands With Fans
Social MediaTools
Publishing and Management Tools
● Sprout Social● Hootsuite● CoTweet● Tweetdeck● Seesmic● Crowdbooster● Threadsy
Growing Brands With Fans
Social MediaTools
Sprout Social
Growing Brands With Fans
Collaboration & Team Use Tools● Sprout Social● Hootsuite● CoTweet● TweetRoost
Content aggregation, approval tools● MediaFunnel● TweetRoost● Awareness● Buffer
Growing Brands With Fans
Social MediaTools
Growing Brands With Fans
Social MediaTools
Buffer
Marketing Metrics● Sprout Social● Hootsuite● Google Analytics
Listening Metrics● Radian6● Alterian SM2● Meltwater Buzz● Simply Measured
Growing Brands With Fans
Social MediaMetrics
Radian6Infographic
Growing Brands With Fans
Social MediaMetrics
Strategy Tips for Brands
● Think beyond the status updates● Do as much as resources will allow to do
well● Create goals with measurements● Strategy answers the why & how of goals● Use measurement tools, track goal progress● Establish benchmarks, continue to measure● Use listening tools to engage and relate● Layer in content strategy, influencer
outreach
Growing Brands With Fans
Social MediaStrategy
Brands should consider how they will integrate strategies into their existing operations:
● Communications integration● Marketing & promotions● Customer service● Community building● Legal (compliance)● Company culture● Size of the company
Growing Brands With Fans
Social MediaStrategy
Growing Brands With Fans
Social MediaTrends
From SocialMediaExaminer.com 2012 Report: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
Growing Brands With Fans
Social MediaTrends
From SocialMediaExaminer.com 2012 Report: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
Growing Brands With Fans
Social MediaTrends
From SocialMediaExaminer.com 2012 Report: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
Growing Brands With Fans
Social MediaTrends
From SocialMediaExaminer.com 2012 Report: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
Outsourcing
Q & A
Presented byRob Marlbrough, Co-Founder, CTO
Growing Brands With Fans
