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As an employer, you are responsible for the online privacy of your employees. You should figure out how to deal with that. This presentation gives a few guidelines.
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Social Media�
�Koen Delvaux �@kodel�
privacy in the office �
(also known as) �
�Koen Delvaux �@kodel�
Publishing colleagues in bikinis on social media�
@kodel Koen Delvaux�
SOCIAL MEDIA PRIVACY IS HARD��
MEET THE �ZUCKERBERG FAMILY �
@kodel�
If even Randi can’t figure it out… �
@kodel�
… you certainly will not�
COMPANIES LIKE TO BE SOCIAL �
Employees like to have fun�@kodel�
Employer branding �Showing how much fun your employees have.�
@kodel�
@kodel�
Company events �How to share the fun without being ridiculous?�
@kodel�
Teambuilding! �Creating a bond, but what with images out of context? �
EMPLOYEES LIKE TO BE SOCIAL �
The secret plan�We’re working on something exciting! �Does the competition need to know this too?�
@kodel�
Exposing partners �Checking in at a customer or supplier �Maybe you’re giving info to competitors? �
@kodel�
Picturing colleagues �Sometimes it’s fun, other times it’s bullying �
@kodel�
WHAT CAN YOU DO ABOUT IT?�
1 CREATE AWARENESS�
@kodel�
• Use examples to ensure people think about what they are doing �
• Don’t start with rules & regulations�
2 SOCIAL MEDIA POLICY�
@kodel�
• Not only what employees can post�• Also what the employer can post (opt in) �
(no tools needed. It’s about agreements that are made after discussions with staff) �
3 NO TWEET EVENTS�
@kodel�
• For every company party, make clear if there will be tweeting or not �
• Alternative: No Tweeting after midnight �
4 OPT-IN FOR PROMOS�
@kodel�
• Ask for volunteers when a camera crew hits the work floor �
• Announce beforehand that cameras will be present �
4 PROVIDE INTERNAL NETWORKS�
@kodel�
• Ensure your intranet is participative: Yammer or (a good) Sharepoint site �
• If not, people will create Facebook groups �• Ensure the rules of the internal network
are clear (= no sharing externally) �
SOME TECHNOLOGY TIPS �
Youtube: unlisted video’s �
@kodel�
(unlisted playlists are however not supported) �
Flickr: guest pass �
@kodel�
Yammer: instant intranet�
@kodel�
Allows for more control than closed Facebook groups �
WHERE ARE THE BOOBIES? �
Younger people couldn’t care less�
@kodel�
bridge the generation gap, �but don’t settle for the lowest denominator �
THANK YOU�@kodel�