Social media in public affairs: 6 questions, 6 suggestions

Matthew MaguireSenior CounselorEric Mower and AssociatesAlbany, New Yorkwww.mower.commmaguire@mower.com

Social media in PA: Six questions

• Why? (Let me rephrase that: Specifically why?)

• Who are you trying to reach, and what do you want them to do?

• How will you post?

• What voice will you use?

• How fast can you go?

• Who will control the technology?

Social media in PA: Six suggestions

• Learn how social media work now.

• Learn the lingo – then use it as little as possible.

• Learn hard lessons easily – i.e., from others’ blunders.

• Use your nephew wisely.

• See social media as tactics, not strategy.

• If your intent is professional, use professionals.