Social Media & SEO for Limo, coach keywords & industry

Social Media & SEO For keywords surrounding limousine and coach services,

and how social media can achieve improved results for search engine optimization

Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | [email protected] | @jakeaull

Why keyword analysis

 Testing a variety of keywords is an illustration of demand

  In other words, when we seek services (as well as information), we go online to search

 Our results in Google or Bing include websites, blogs and social media pages and mentions

 When companies know the terms their audience searches for, they can fill the web with the copy to achieve top search engine listings.

Initial keywords tested

  I used my various search engine analysis tools for the following keyword phrases (results report shorter and other variations):

  global transportation limousine coach bus door to door   global door to door limo coach   nationwide coach service   driver door to door  Door-to-door travel   Pickup dropoff

The Search Results

 Following pages show what people search for surrounding those keywords.

 Note that for the following pages’ largely searched keyword phrases:   Either one or no limo/coach/driver transportation services came

up on the first page of Google search results.   Leaving a large opportunity for such companies to fill web pages

and social media copy with such keywords   And optimize to achieve first page search results

Data & Analysis

Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding

404.259.5550 | ZenFires.com | [email protected] | @jakeaull

High Searches without Fierce Competition

Note increase in searches over time

The first page bottom results for ‘door-to-door service’ searches

Where in the world is the most demand:

Steadily increased demand for services

Harness this Keyword Demand



Harness this keyword demand

 Keyword-driven content (in social media, online PDFs, etc.) makes companies “found” online

 SEO succeeds from digital content, including blogs, social media posts, etc.

 Blogging with keywords automatically gives easy content to promote in social media and retain buzz marketing

 Even if most visitors don’t read the content, it achieves an SEO goal; content raises results in search listings

Paid vs. Organic Search

 Companies who don’t practice good SEO often pay the price in pay-per-click advertising

 Yet consumer web searchers trust – and click on – organic listings far more than they do pay-per-click listings

  (ask yourself, what do you click on?)

 Why pay for online clicks when you can achieve them through organic web and social content?

Social Media Helps SEO

 Here are some other limousine services that use blogging to specifically aid their SEO:   Phoenix Limousine Service 1 save

http://www.transaccent.com/blog/   Empire State Limos Blog http://www.empirestatelimos.com/blog/   LIMO BLOG | Exotic Coach Limousines and SUV Limos

http://www.exoticcoach.com/category/limo-blog/  Houston Limo Service | Limousine Rentals Company - Colony

Limousine | Houston, T... http://www.colonylimousine.com/

Specific local channel search results



YP.com Paid vs. Organic Listings

Yelp location listings

SuperPages Location (better) vs. Organic (lower) Listings

CitySearch paid vs. location listings

Additional Searches

 Organics searches for ‘limousine services Atlanta, GA’

 No listings for client Limousine Services come up in Google

 Likewise in MerchantCircle

 These and many others are desired channels for listings – they support each other.

 The more channels listed, the higher likewise in Google the company appears, via spread of digital content and footprint.

Conclusion



Review

 With a goal of heightened consumer-search results, research industry keywords searched most

 Form an ideal list of prominent keywords

  Investigate the competition

 Optimize for these keywords

 Optimize and set profiles in numerous local search channels

 Blog, and post about blog content in social media, to feed search results



Business

Social Media & SEO for Limo, coach keywords & industry