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Social media is an increasingly important part of your online marketing strategy. These are just a few statistics about social media and some takeaways.
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59% of Twi*er users have visited B2B tech brand sites, compared to 40% for the average internet popula@on. (Source: Compete and Twi*er) Takeaway: now is the @me to take B2B social media seriously if you are a B2B marketer.
Twee@ng or checking email may be harder to resist than alcohol, among other substances. (source: The Guardian). Takeaway: Like it or not, we are living in a world that is increasingly addicted to staying hyper connected and on top of the latest cha*er. Become part of the conversa@on or get leK behind.
According to the Adobe 2013 Mobile Consumer Survey: 71% reported using their mobile device to access social media. (source: Adobe.com)
Takeaway: ensure your social media campaigns are op@mized for mobile devices — this means having mobile-‐friendly Facebook fan pages, website, and other mobile-‐friendly landing pages.
40% of social media users purchase an item online or in-‐store aKer sharing or favori@ng it on Twi*er, Facebook, or Pinterest. Addi@onally, social media influences online and in-‐store purchases roughly equally. (source: “From Social to Sale,” Vision Cri7cal) Takeaway: stop trying to align ROI solely to online purchases if you also have a bricks and mortar presence. Find ways to @e social media marke@ng campaigns to in-‐store purchases.
Worldwide there are an es@mated 23 million pets with Facebook profiles. 6% of dog owners tweet on behalf of their pets. Cat videos average 1 million view per day on YouTube. (source: internetservice.net) Takeaway: People are crazy about pets. If there is a logical way to engage pet owners or incorporate animals into your posts, go for it. If it doesn’t make sense, don’t do it. It will just come off dorky.
According to the website Indeed.com, more employers are seeking employees with specific social media plaborm skills: job pos@ngs reques@ng “Twi*er” skills are up 44 % since 2012; calls for “Instagram” skills have gone up 644% since Facebook’s purchase of Instagram. (source: Social Times)
Takeaway: social media skills are becoming more important as a job skill. If you are in a career that requires communica@on with customers, vendors, or the community, brush up on your social media plaborms to stay relevant.
Takeaway: more and more @me is spent with digital media per day by adults — it has overtaken print and radio, and it is neck in neck with television consump@on. If you aren’t leveraging online media to reach customers, now is the @me to start thinking about your digital media content marke@ng plans for the future.
US adults average 5 hours and 9 minutes per day engaged with digital media. (source: The Real@me Report)
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