“Social Media Strategies for

Mera Medicare”

Prepared by :- Mamta Meena B.tech 3rd year IIT Roorkee

•Starting from the ground flour and building up , here is my overview of how to create a social media marketing plan from scratch

•I like to think of this plane as a road trip. Start out by pointing yourself in the right direction , then choose the way you’re going to get there check in regularly to make sure you’re on track, and have some fun along the way.

•Who is your targeted audience ?• where do your potential customer hang out?•What do you want to tell them ?•How are you going to tell them?•What content are you going to create ?•How often are you going to post and update content ?

First of all, Ask some simple questions to yourself...

Try to answer all the above questions...

targeted audience

Research •Research about your customer

Analyze •Analyze the data and find out the type of customer ,their age group and

compare •Compare them and divide in

different sets

Research :-• To start ,you’ll have to poke around different social

network and do a little research on where your target audience spends time .

• Also Find your competitors and know about them so that you can target their customers also.

• engage with influencers in your niche to quickly grow audience.

• Join groups, chats and communities to find new people and new chance to grow your audience.

•Analyze and compare :- analyze the data obtained from the research and also the contents present related to your stream . Now compare the data.

WHERE DO YOUR POTENTIAL CUSTOMER HANG-OUT?

Social media

FacebookTwitterPinterestYoutubeLinkedinGoogle plusinstagram

What do you want to tell them?Why

choose us??

EfficientTransparent

Passionate

Team

Innovati

ve

Now you Know your target audience So Design content that would engage them Understand What are they searching for And according to that Have a content creation plan like 1. Posting Some Success stories on

facebook google plus ,2. details of some popular products ,3. advertising videos on social sites and

youtube 4. Most importantly Creating smart and

more informative web site 5. Making account on linkedin and many

professional sites

•Email marketing:-Email marketing is not dead! In fact, in according to Entrepreneur.com, Email is 40 times more effective than Facebook and Twitter! Why is that? Because by delivering an email to your clients and prospects inboxes, you are sticking your message in their face. Whereas with social media if your audience is not online the moment you post your valuable content, then they missed it. 

Your current offers and deals should be known to all of your customers either by videos or content writings or pictures

• Use Google alerts to get daily updates on content to share

• Automate accurate content to ensure your profiles stay fresh and updated.

• Analyze your most effective posts , then save in library to use it again

• Give replies to queries and comments

THANK YOU !