Embed Size (px)
DESCRIPTION
Define your Social Media Strategies by focusing on the following two elements: #1. Build your online presence #2. Find the click!
Citation preview
Social Media Strategies
Build your online presence& find the click!
Marieke Henselma-ree-ka
Cheese
Herring
Since 1999
Since 2006
Branding Personality
Consumer brands +
Personal brands
Express the authentic voice of brands to attract and connect with loyal
customers and make brands more profitable
BusinessWiseApril 2007
#2 best selling business book www.amazon.co.uk
Social Media Strategiesfor Your Restaurant Business
YouTube Social Media Revolution
Marketing is changing
Not only different marketing channels, …
…it’s a different way of communicating
People do business with people they like
So, for you to
stand out
#1. People need to know you exist
#2. People need to like you
Social media is a very effective way…
…to meet many people in a short amount of time
No travel time and costs
Whenever you are available
Always make a connection
(even when you would never follow-up)
Who is your potential customer?
Are they already buying from your competition?
= Potential
People can buy from you
#1 if they know you exist
#2 if they like you
#1
Build your presence online
Website / blog
Foursquare?
Good Search Engine Ranking
#2
Do people like you?
Make it happen
Find ‘the click’
How?
Share who you are
(more than just your job title)
Share your knowledge
People who are interested will find
YOU
3 months => leads or
3 months => lost valuable time
Social Media Strategy needsa Content Plan
What do you want to share?
What is your target audience interested in?
Is your social media strategy going to be
… a waste of time?
or
… a success story?
Your choice
Build your presence
Connect across platforms
Find the click
Interact on each specific platform
What do you want to be known for?
<insert business>
Take your expertise to the next level
Don’t be selfish, share!
Thx!
