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SOCIAL MEDIA: YOUTUBE
• YouTube is a video-sharing website
• Founded by Steve Chen, Chad Hurley and Jawed Karim in 2005 of Februrary
• Brought to Google for $1.65 billion in 2006 of November
MACBARBIE07
• Bethany Mota
• “Beauty guru”
• Outfit ideas, makeup and hair tutorials, and DIY ideas
• Started YouTube when she was 15
• From the comfort of her own home in California
YOUTUBE
• Account was created on June 8, 2009
• Successful and interesting videos
• Over 8,000,000 subscribers
• About 700,000,000 channel views
SUCCESS WITH FASHION
• Partnered with JCPenney and Forever21
• Launched a clothing and accessories
line with Aeropostale in 2013 of December
OTHER SUCCESS
• Dancing with the Stars – Season 19
• Guest judge in season 13 of
Project Runway
• Released a single, “Need You Right Now”
in October of 2014
Applebees
• Applebee’s is the largest casual dining chain in the world, with locations throughout the U.S and many countries worldwide
• A popular, free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues
UNDER 550 CAMPAIGN
• Used Facebook to promote it’s lower-calorie menu range
• Over 6,000,000 likes
• 14,000,000 visits
RESULTS
• 3% increase in sales
• 3x return on investment from Facebook Ads
• 29,000 responses to Poll Ads
SUCCESS
• “We were really pleased with the overall results of the campaign. Facebook is just a great place for Applebee’s to connect with our guests and raise awareness for our latest menu items and specials offers”
• -Bell Leibengood, Executive Director National Marketing, Applebee’s International
Resources
• https://www.facebook.com/business/success
• https://www.facebook.com/pages/Bethany-Mota/153789846425