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Social Media Tools What You Need to Know Presented by Cheryl Bella to the Las Vegas Hospitality Association
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Social Media ToolsSocial Media ToolsSocial Media ToolsSocial Media Tools
What You Need to KnowWhat You Need to Know
Presented by Cheryl Bella to the Las Vegas Hospitality Association
Presented by Cheryl Bella to the Las Vegas Hospitality Association
Social Media Social Media
Needs to be integrated into your current marketing efforts
It does cost
Provides new way to engage your customers
Needs to be integrated into your current marketing efforts
It does cost
Provides new way to engage your customers
Examples of Social MediaExamples of Social Media
Forums, Ratings, Reviews Social Networking Sites Blogs Microblogging Sites Pod and Video Casts Photo Sharing Sites
Forums, Ratings, Reviews Social Networking Sites Blogs Microblogging Sites Pod and Video Casts Photo Sharing Sites
Social Media Is AboutSocial Media Is About
Online relationship building
User-generated content
Adding value
Online relationship building
User-generated content
Adding value
These may be Web 2.0 tools but some of the same basic Marketing
101 rules apply
These may be Web 2.0 tools but some of the same basic Marketing
101 rules apply
Social Technographics LadderSocial Technographics Ladder
Publish & uploadPublish & upload
Post ratings, reviews and Post ratings, reviews and commentscomments
Tag pages, use RSS feedsTag pages, use RSS feeds
Have social networking pageHave social networking page
Read and watchRead and watch
From Groundswell, Charlene Li & Josh Bernoff
Forrester Forrester ResearchResearch
- Charlene Li- Charlene Li
- Josh Bernoff- Josh Bernoff
GroundswellGroundswell
http://www.forrester.com/Groundswell/book.htmlhttp://www.forrester.com/Groundswell/book.html
Insert screen shot of iMeet homepage
Insert screen shot of iMeet homepage
Where to Start - 1Where to Start - 1
Where to Start - 2Where to Start - 2
Follow what are others doing www.wefollow.com
Follow what are others doing www.wefollow.com
GoGreenDisplays Twitter screen grab
GoGreenDisplays Twitter screen grab
GoGreenDisplaysGoGreenDisplays
GoGreenDisplaysGoGreenDisplays
Green Displays with Style and Sustainability
From Lettuce to Beef, What's the Water Footprint of Your Food?
Using Social Media to promote your conference
Climate change may displace up to 200 million - CNN.com
Green Displays with Style and Sustainability
From Lettuce to Beef, What's the Water Footprint of Your Food?
Using Social Media to promote your conference
Climate change may displace up to 200 million - CNN.com
Johnny CabJohnny Cab
Screen grab of Twitter pageScreen grab of Twitter page
Tennessee AquariumTennessee Aquarium
Tennessee AquariumTennessee Aquarium
Where to Start - 3Where to Start - 3
Monitor what is being said Google Alerts www.technorati.com www.yelp.com, www.tripadvisor.com, etc.
www.search.twitter.com (trends) www.google.com (trends)
Monitor what is being said Google Alerts www.technorati.com www.yelp.com, www.tripadvisor.com, etc.
www.search.twitter.com (trends) www.google.com (trends)
Start SimpleStart Simple
Add a social media component to a current campaign
Move to a social media campaign tied into marketing plan
Add a social media component to a current campaign
Move to a social media campaign tied into marketing plan
Focus on how relationships are changing, not on the tools themselves
Don’t do it just to do it Where does social media fit into your current marketing plan
Consider your resources & commitment you want to make
Find experts to rely on
Focus on how relationships are changing, not on the tools themselves
Don’t do it just to do it Where does social media fit into your current marketing plan
Consider your resources & commitment you want to make
Find experts to rely on
Recap: Tips to Remaining SaneRecap: Tips to Remaining Sane
Questions?
