Social media: where's the money? #dagvanmarcom #voka

Social media for professionalsClo Willaerts (@bnox)

Mercator Roadshow, 26/09/2011

Social media:Where's the money?

VOKA Limburg, 17 Feb 2012

Business book

Versions:• The Conversity Model

Het Conversity Model

• ePub, Kindle

Publishers:• Lannoo Campus (BE)

• Spectrum (NL)

• Amazon.com/co.uk

http://www.lannooshop.be/marketing-reclame/The-Conversity-Model-pcalHZFbCF8oUAAAEk3Q8zesQYZTnZFbCFdMoAAAEulEQ6D0s.-Lannoo-LSH-Site-WFS-nl_BE-EUR.html?Name=The-Conversity-Model&Brand=LannooCampus&JumpTo=OfferList

http://www.lannooshop.be/marketing-en-reclame/Het-Conversity-Model-pcalHZFbCF8oUAAAEk3Q8zesQYLMzZFbCF4tsAAAEuvkQKaJNX-Lannoo-LSH-Site-WFS-nl_BE-EUR.html?Name=Het-Conversity-Model&Brand=LannooCampus&JumpTo=OfferList

http://www.e-boek.org/Boek/Willaerts/The-Conversity-Model/9789020997866.html

http://www.amazon.com/The-Conversity-Model-ebook/dp/B004P8JX6K/ref=sr_1_1?ie=UTF8&qid=1298879994&sr=8-1

Social media + business

Social Media:first impression

The human web

High fan engagement

T-shirt brands

Self-serve advertising

Sponsored Stories based on Open Graph actions

http://www.insidefacebook.com/2012/02/13/facebook-tests-readwatchlisten-sponsored-stories-too-soon/

http://www.insidefacebook.com/2012/02/13/facebook-tests-readwatchlisten-sponsored-stories-too-soon/

In-app purchases& virtual gifts

F-commerce

Coupons/sampling: birthdays

Case: BMW Fan Day

YouTube.com/TrendsDashboard

YouTube Advertising

Joharno

Case: Pantene Aqua Light

Case: FITAGency LVDE

Twitter: expectations

Twitter: first impression

Creative

Trending topics & Promoted Tweets

Self-serve advertising

Direct sales

Branding

Case: @EY_lifeBelgium

Bonus: Pinterest Gifts

Final tips

1) be findable

2) be likeable

3) be shareable

conversity.be/blog

Thank you very much!@bnox

[email protected]

slideshare.net/bnox

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