© Yigal Chamish

Online Presence Management:

How To Use Social MediaConcepts, Processes and Tools –

effectively for Teaching & Learning?

Yigal Chamish

In short• A graduate of Bezeq College, Jerusalem 1970-1975• Army service - Telecommunication force 1975-1980• 25 years of service:– Ministry of communication 1980-1984– Bezeq 1984-2004

• Role: Knowledge manager at Bezeq, The Israel Telecom Corporation, E&P Division 1999-2004

• Retired from Bezeq – Oct. 2004• BA Political Science, MA Business Administration

© Yigal Chamish

©Yigal Chamish

© Yigal Chamish

Agenda

• Knowledge Management– A proposed framework

• Online Presence Management– “Teach, “Learn”, “Focus”, “Share”,

“Professionalize”

• Social Networks– Concept, Basic principles, Tools

• What we achieved?

© Yigal Chamish

Online Presence

Management

© Yigal Chamish

Online Presence Management

• “Teach” - Social Media tools

• “Learn” - Search Engines combined with RSS

• “Focus” - Google Advanced Search & Search Options

• “Share” - Google Reader

• “Professionalize” - Yahoo Pipes

© Yigal Chamish

Online Presence Management

Social media

“Teach”

“Spread the word..”

Twitter, Facebook, Flickr, YouTube, SlideShare,

Scribd, Delicious, Blogs, Shelfari, LinkedIn

“Learn”

Search “to find”

Google search, Bing, Twitter / Facebook / Etc. Search,

RSS (TheOldReader, Feedly)

Share

© Yigal Chamish

RSS Readers (Or: Why GR?)

RSS Readers

Web-Based

BloglinesNetvibes

The Old Reader

Desktop-Based

E-Mail-Based

Microsoft Outlook

Browser- Based

Microsoft Internet ExplorerMozilla FireFox, Google Chrome

Safari

Application-Based

FeedReaderSharpReader

Mobile-Based

© Yigal Chamish

Examples of RSS Feeds

• YouTube – clips tagged ‘narrative’• http://www.youtube.com/rss/tag/narrative.rss

– clips of the user yigalc• http://www.youtube.com/rss/user/yigalc/videos.rss

• SlideShare– RSS feeds

© Yigal Chamish

Social Networks

Link

Social networks in a nutshell…• ‘Six degrees of Separation’– Milgram, Small World phenomenon- Facebook

• 'The Strength of Weak Ties’ – Granovetter- Find a job/Find an Employee Linked-In

• 'Law of the Few’– Gladwell - Maven, Networker, salesman – Twitter

• " ההמון The wisdom of crowds – "חוכמת– Surowiecki – Wikipedia, Google Search

© Yigal Chamish

© Yigal Chamish

© Yigal Chamish

©Yigal Chamish

© Yigal Chamish

Gladwell’s Law of The Few

•Connectors - They simply love the human kind, they ‘live’ and breath in

networks

•Mavens - They knows everything, they are willing to share, they don’t get insulted

and do never “take it personal”…•Salesmen - They know how to sell

anything to whom it may ever be…

© Yigal Chamish

© Yigal Chamish

The Wisdom of Crowds

© Yigal Chamish

Sources, useful links and references

© Yigal Chamish

ReferencesBy Malcolm Gladwell (2000)

– The Tipping Point – how little things can make big differences?

By Albert Lazlo-Barbasi (2003)

• Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life

By Mark Granovetter (1973)

• "The Strength of Weak Ties" American Journal of Sociology

Thank you and good luck!

. .www yigalchamish com

.yigal@yigalchamish com

972-50-5316151