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Introduction to digital media for Net Impact Professional Chapter, Bangkok.
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digiAindra
Copyright © ian fenwick. All rights reserved
Social Responsibility: A Digital Dimension
Ian Fenwick Sasin
Evolution for better or worse
Copyright © by ian fenwick. All rights reserved
digiAindra
William Gibson
The future is already here.It's just not very evenly distributed
“From the Canadian sci-fi writer who coined the term cyberspace
Copyright © by ian fenwick. All rights reserved
digiAindra
Part 1
Part 2
Part 3
Digital = Global
Digital = Communication
Digital = Different
Copyright © by ian fenwick. All rights reserved
digiAindra
Part 2
Part 3
Part 1 Digital = Global
Copyright Ian Fenwick
Internet penetration 20101.97 billion + (29%)
Asia 42% (825m)(21.5% penetration)
China 420 million(31.6%)
http://internetworldstats.com/ Stats taken from site December 2010http://en.wikipedia.org/wiki/Image:Internet_users_en_2007.PNGdstats.com/
Internet users already 42% are Asian, with penetration in Asia on 22%, long way to go
digiAindra
Copyright © ian fenwick. All rights reserved
Most essential medium, US 2010
42%
37%
14%
5%
“Among Internet, Newspapers, Radio and Television, which one…is most essential to your life?”
Source: http://www.edisonresearch.com/home/archives/2010/04/the_infinite_dial_2010_use_of_social_media_explodes.phphttp://www.edisonresearch.com/home/archives/Q3%20Media%20Perceptions%20-%20large%20slides%20_2_.pdf
Copyright © by ian fenwick. All rights reserved
digiAindra
http://mashable.com/2011/01/04/internet-surpasses-television-as-main-news-source-for-young-adults-study/
Internet Surpasses Television as Main News Source for US Young Adults
2010: 65% of under 30’s say internet is their major source for news2007 only 34%
TV main news source down to 52%2007 was 68%
Copyright © by ian fenwick. All rights reserved
digiAindraThailand: 13.5m 21% (2008)Bangkok:
Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008
top management 93%
www.internetworldstats.com/stats3.htm#asiaCopyright Ian Fenwick
biz decision-makers 80%
Copyright © by ian fenwick. All rights reserved
digiAindraMedia use, hours/week, upmarket adults, Bangkok,
Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008
19TV
Sources: Media consumption Synovate PAX Q3 2007-Q2 2008; Marketing spend GroupM – 2008 Media Outlook
14Internet (excl. email)
hours/week
Copyright Ian Fenwick
5Magazines
5Newspapers
TV
Copyright © by ian fenwick. All rights reserved
digiAindraMedia use, hours/week, upmarket adults, Bangkok,
Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008
25-34 years old,
Sources: Media consumption Synovate PAX Q3 2007-Q2 2008; Marketing spend GroupM – 2008 Media Outlook
14Internet (excl. email)Internet (excl. email) 17hours/week
Copyright Ian Fenwick
TV 17
Newspapers
4
Magazines5
Amongst upmarket adults (about top 20% of population) in Bangkok internet and TV
usage already (2 years ago) neck and neck
Copyright © by ian fenwick. All rights reserved
digiAindra
http://jonathan-russell.com/2010/01/05/thailand-becomes-facebooks-second-fastest-growing-market
Jan 5, 2010: Thailand world’s 2nd fastest growing Facebook community
Thailand started 2010 as one of the
fastest growing FB countries.
And maintained the pace
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.socialbakers.com/facebook-statistics/
January 2011
As FB increasingly resembles the real world in its composition. Notice the low level of penetration in some of the most
populous countries…it will grow
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.socialbakers.com/facebook-statistics/
January 2011
Thailand now is 21st largest FB country. People 60+ in Thailand make up only 1% of
our FB users…it will grow
Copyright © by ian fenwick. All rights reserved
digiAindra
Part 1
Part 3
Part 2
Digital = Global
Digital = Communication
Copyright © by ian fenwick. All rights reserved
digiAindra
Understanding Media: The Extensions of Man, Marshall McLuhan, McGraw-Hill, 1964,
the medium is the message
The Medium is the Massage, Marshall McLuhan and Quentin Fiore Bantam Books, 1967,watch
“
Can’t put it better than famous Canadian Marshall McLuhan. He called “content” the steak the burglar holds to distract the watch
dog of the mind. It’s media that changes lives, not messages
Copyright © by ian fenwick. All rights reserved
digiAindra
http://en.wikipedia.org/wiki/File:The_Thumbs-up_position.jpg, Steven H. Keys and http://www.keysphotography.com, http://en.wikipedia.org/wiki/File:OK_Sign.jpg, http://en.wikipedia.org/wiki/File:The_gesture02.jpg, Licensed under Creative Commons Attribution ShareAlike 2.0 License http://www.filmstudion.se/This_01.jpg
What is digital communication?
Copyright © by ian fenwick. All rights reserved
digiAindra
NOT just web
Digital communication is communication in any digital medium
Copyright © by ian fenwick. All rights reserved
digiAindra
Wired 14.07, July 2006, “His Space,” Spencer Reiss http://www.wired.com/wired/archive/14.07/murdoch.html
To find something comparable, you have to go back 500 years to the printing press…
“the birth of
mass media
Copyright © by ian fenwick. All rights reserved
digiAindra
Wired 14.07, July 2006, “His Space,” Spencer Reiss http://www.wired.com/wired/archive/14.07/murdoch.html
Technology is shifting power away from the editors, the publishers, the establishment, the media elite
“
Now it’s the people who are taking control.
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.youtube.com/watch?v=-9bN0zfMFW4 originally posted c. 2004
Video showing how a Bic pen exactly fitted into a
Kryptonite lock and could open it in seconds.
First posted c 2004 to YouTube
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.youtube.com/watch?v=-9bN0zfMFW4 originally posted c. 2004
http://www.bikebiz.com/news/23471/The-pen-is-mightier-than-theu-lock
…followed up with a post on a cyclist-oriented
forum
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.youtube.com/watch?v=-9bN0zfMFW4 originally posted c. 2004
http://www.bikebiz.com/news/23471/The-pen-is-mightier-than-theu-lock
Rapidly turned into a firestorm, eventually (within 10 days) company announced free product exchange
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.youtube.com/watch?v=-9bN0zfMFW4 originally posted c. 2004
http://www.bikebiz.com/news/23471/The-pen-is-mightier-than-theu-lock
This was first described in a British bicycle magazine in 1992 “
but the issue then disappeared from public view…
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.youtube.com/watch?v=-9bN0zfMFW4 originally posted c. 2004
http://www.bikebiz.com/news/23471/The-pen-is-mightier-than-theu-lock
This was first described in a British bicycle magazine in 1992 “
but the issue then disappeared from public view…
Digital things don’t disappear…
Copyright © by ian fenwick. All rights reserved
digiAindra
Adapted from presentation by Derek Brown, CEO Pronto Marketing, September 17, 2009
Old
Management, Employees
Corporate Communications messages
communication from the center• spokespeople
trained rehearsed controlled inauthentic
membraneimpermeable
Kryptonite were on the ‘old’ communications model: from the center
Copyright © by ian fenwick. All rights reserved
digiAindra
Adapted from presentation by Derek Brown, CEO Pronto Marketing, September 17, 2009
Management, Employees
Corporate Communications
membrane
messages
communication from the
pourous
edges
impermeableNew
the ‘new’ communications model: from the edges, center has less influence
Copyright © by ian fenwick. All rights reserved
digiAindra
Part 1
Part 2
Part 3
Digital = Global
Digital = Communication
Digital = Different
Copyright © by ian fenwick. All rights reserved
digiAindra
In June 2010, on average, the global
consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites
The Nielsen Company
“http://www.emarketer.com/Article.aspx?R=1007797
Copyright © by ian fenwick. All rights reserved
digiAindra
…internet users trust recommendations from people they know
& opinions posted by unknown consumers online
more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media
Nielsen Online, April 2009
“Social networks don’t lie…
Cited in http://www.bazaarvoice.com/resources/stats
Copyright © by ian fenwick. All rights reserved
digiAindra
Adapted from presentation by Derek Brown, CEO Pronto Marketing, September 17, 2009
Newer
Management, Employees
Corporate Communications
membranepourous
speed
communication everywhere
To borrow a metaphor from open source software, it’s from the cathedral (directed
top down) to the bazaar (ad hoc, self-directed…hubbub)
Those side conversations led by
advocates are the most persuasive part
of today’s communication
Copyright © by ian fenwick. All rights reserved
digiAindra
http://mashable.com/2009/04/15/youtube-fired/
If you think Kryptonite had a problem…
Original video’s withdrawn
Copyright © by ian fenwick. All rights reserved
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http://www.goodasyou.org/good_as_you/2009/04/video-let-the-dominoes-appall.html
…the internet is forever
But still easy to find…
Copyright © by ian fenwick. All rights reserved
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http://www.goodasyou.org/good_as_you/2009/04/video-let-the-dominoes-appall.html
http://www.readwriteweb.com/archives/dominos_youtube_video.php
…the internet is forever
The disgusting always gets lots of views. Within hours the exact store location had been determined
Copyright © by ian fenwick. All rights reserved
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…company learned about the video on Tuesday…executives decided not to respond
aggressively, hoping the controversy would quiet down.
“What we missed was the perpetual mushroom effect of viral sensations,” he said.
…By Wednesday afternoon, Domino’s had
created a Twitter account, @dpzinfo, to address the comments…presented its chief
executive in a video on YouTube by evening.Stephanie Clifford
NYT 2009, April 16http://www.nytimes.com/2009/04/16/business/media/16dominos.html?_r=1
“Viral rarely quiets down. Notice they had no Twitter
Copyright © by ian fenwick. All rights reserved
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http://www.readwriteweb.com/archives/dominos_youtube_video.php
Domino’s PresidentPatrick Doyle…
After 2 days the President makes a statement , again it’s now not there
Copyright © by ian fenwick. All rights reserved
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http://www.readwriteweb.com/archives/dominos_youtube_video.php
…the internet is forever
Domino’s PresidentPatrick Doyle…But still easy to find! Which is more impactful? The Prez’s carefully
crafted PR speech, or the original disgusting video? Old communication model can rarely match the new one.
Copyright © by ian fenwick. All rights reserved
digiAindra
Adapted from presentation by Derek Brown, CEO Pronto Marketing, September 17, 2009
Newer
Management, Employees
Corporate Communications
membranepourous
speed authenticity
communication everywhere
Copyright © by ian fenwick. All rights reserved
digiAindra
Adapted from presentation by Derek Brown, CEO Pronto Marketing, September 17, 2009
Newer
Management, Employees
Corporate Communications
membranepourous
speed authenticity advocates
communication everywhere
Copyright © by ian fenwick. All rights reserved
digiAindra
awareconsider
like
engagedready to act
ACTION
loyal
advocate
Starting to realize the real impact and authenticity of brand advocates
Copyright © by ian fenwick. All rights reserved
digiAindra
advocate
aware
consider
like
engaged
ready to act
ACTION
Social Megaphone
And turning the sales funnel into an advocates’
Copyright © by ian fenwick. All rights reserved
digiAindra
Adapted from presentation by Derek Brown, CEO Pronto Marketing, September 17, 2009
Newer
Management, Employees
Corporate Communications
membranepourous
speed authenticity advocates
social megaphone
engage
communication everywhere
Copyright © by ian fenwick. All rights reserved
digiAindra
March 2010
http://www.greenpeace.org/international/campaigns/climate-change/kitkat/NGOs seem better at authenticity and engagement
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.news.com.au/business/nestle-accused-of-pulling-greenpeace-orang-utan-finger-kit-kat-ad-from-youtube/story-e6frfm1i-1225842311451 http://www.youtube.com/results?search_query=nestle+palm+oil&search_type=&aq=f from
March 17-28, 2010
68 similar videos get
1.2 m viewsNothing like “banned” to get people watching
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.facebook.com/album.php?aid=127366&id=9250349228&ref=share
Copyright © by ian fenwick. All rights reserved
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http://www.greenpeace.org/international/campaigns/climate-change/kitkat/
Copyright © by ian fenwick. All rights reserved
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http://www.facebook.com/Nestle
Then Greenpeace get their advocates to join the Nestle FB page
Copyright © by ian fenwick. All rights reserved
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March 19, 2010: Damage control?
http://www.facebook.com/Nestle?v=feed&story_fbid=107128462646736
Copyright © by ian fenwick. All rights reserved
digiAindra
March 19, 2010: Damage control?
http://www.facebook.com/Nestle?v=feed&story_fbid=107128462646736
Copyright © by ian fenwick. All rights reserved
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Copyright © by ian fenwick. All rights reserved
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http://www.facebook.com/Nestle
Finally they publish their side, but on website not FB
Then quiet for several days, followed by some apologies
Copyright © by ian fenwick. All rights reserved
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…It’s a tough break that you were very publicly called-out by Greenpeace for being a contributor to rainforest deforestation.
However, your Draconian response of bullying YouTube into taking down the “Have A Break?” campaign video & insulting your fans & detractors on Facebook has lead to an unmanageable PR nightmare that was totally avoidable.
All you had to do was say, “We’re sorry. We’ve heard & share your concerns & are working with Greenpeace to find ways to fix this problem as soon as possible.
Please visit nestlecares.com or twitter.com/nestlecares to follow our journey towards sustainability.”
Nestlecares.com would have cost you $7.49 on Godaddy & a Twitter profile is free…
http://www.searchenginejournal.com/how-nestle-could-have-fixed-their-problems-online-for-7-49/19143/
“Josh Millrod, Digital Strategist,
Wieden+Kennedy
Copyright © by ian fenwick. All rights reserved
digiAindra
By the time you posted a press release about your commitment to become fully sustainable by 2015, it was way too little, way too late.
A big part of being social online is actually being social. If you were at a party and someone took 30 minutes to respond
to a question and then insulted your grammar and walked away, you probably wouldn’t want to talk to them again.
If you had simply said “We messed up” the moment Greenpeace posted their campaign it might not have gone viral, and your
customers would be focusing on your commitment to sustainability instead of dead orangutans… which are not cool with the urban influencer and early adopter markets these days.
http://www.searchenginejournal.com/how-nestle-could-have-fixed-their-problems-online-for-7-49/19143/
“Josh Millrod, Digital Strategist,
Wieden+Kennedy
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.greenpeace.org/international/campaigns/climate-change/kitkat/
And in the end palm oil is out of KitKats…sad part is that supposedly Nestle trying to achieve that all along. They passed up a great opportunity to explain & engage
Copyright © by ian fenwick. All rights reserved
digiAindra
Adapted from presentation by Derek Brown, CEO Pronto Marketing, September 17, 2009
Newer
Management, Employees
Corporate Communications
membranepourous
speed authenticity advocates
social megaphone
engagedon’t delete
don’t lie
communication everywhere
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.youtube.com/watch?v=0T-CreVC_6Y
…you can’t take something off the internet
that’s like trying to take pee out of a swimming pool…
It’s in there, it’s in there
Joe Rogan, Newsradio
“
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.facebook.com/note.php?note_id=373854973434
http://www.bnet.com/blog/technology-business/sarah-palin-shows-how-social-media-8217s-long-memory-can-trip-you/7771
http://twitter.com/sarahpalinusa/status/29677744457
http://www.slate.com/blogs/blogs/weigel/archive/2011/01/09/palin-spox-targets-on-sarahpac-map-were-actually.aspx
“ we never, ever, ever intended it to
It was simply crosshairs
Aide Rebecca Mansour Slate, Jan 9 2011
be gunsights.
like you see on maps
The map is off the website, but still on FB
Copyright © by ian fenwick. All rights reserved
digiAindra
http://www.facebook.com/note.php?note_id=373854973434
http://www.bnet.com/blog/technology-business/sarah-palin-shows-how-social-media-8217s-long-memory-can-trip-you/7771
http://twitter.com/sarahpalinusa/status/29677744457
http://www.slate.com/blogs/blogs/weigel/archive/2011/01/09/palin-spox-targets-on-sarahpac-map-were-actually.aspx
“ we never, ever, ever intended it to
10:43 pm, Nov 4 2010
It was simply crosshairs
Aide Rebecca Mansour Slate, Jan 9 2011
be gunsights.
like you see on maps
The internet is forever remember?
Copyright © by ian fenwick. All rights reserved
digiAindra
http://obamalondon.blogspot.com/2011/01/inexplicable-edits-on-sarah-palins.html
17:19PM. British Standard Time.
17:21PM. British Standard Time.
Offensive comments there at 17:19…as is someone who’s taking screenshots
Copyright © by ian fenwick. All rights reserved
digiAindra
http://obamalondon.blogspot.com/2011/01/inexplicable-edits-on-sarah-palins.html
17:19PM. British Standard Time.
17:21PM. British Standard Time.
Two minutes later, offensive remarks gone. Should remember that people will know…maybe some explanation would be good
Copyright © by ian fenwick. All rights reserved
digiAindra
You’ve got to keep a constant high-level eye on social media
http://mashable.com/2009/06/24/habitat-spam/ http://www.digitaltip.com.au/index.php/how-not-to-use-twitter-habitatuk-as-a-case-study/
Twitter spam
Habitat person decides to boost readership of their tweets by using the hashtags of trending topics.
Of course those hashtags were really designed for major events, not furniture sales
Copyright © by ian fenwick. All rights reserved
digiAindra
You’ve got to keep a constant high-level eye on social media
http://mashable.com/2009/06/24/habitat-spam/ http://www.digitaltip.com.au/index.php/how-not-to-use-twitter-habitatuk-as-a-case-study/
And, of course, people objected…a lot
Copyright © by ian fenwick. All rights reserved
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http://www.digitaltip.com.au/index.php/habitatuk-apologises-twitter-hashtag-issue/
And eventually the company had to apologize
Copyright © by ian fenwick. All rights reserved
digiAindra
Adapted from presentation by Derek Brown, CEO Pronto Marketing, September 17, 2009
Newer
Management, Employees
Corporate Communications
membranepourous
speed authenticity advocates
social megaphone
engagedon’t delete
don’t lie listen well
communication everywhere
Copyright © by ian fenwick. All rights reserved
digiAindra
Part 1
Part 2
Part 3
Digital = Global
Digital = Communication
Digital = Different
To Do
ListPart 3a
I was told presentations should have three sections…so the last one is 3a
Copyright © by ian fenwick. All rights reserved
digiAindra
To Do List• have the tools ready
policy
http://searchengineland.com/seo-for-a-good-cause-tips-for-advocacy-groups-non-profit-campaigns-61151
One of the reasons companies run into trouble is that they don’t have the social media tools ready BEFORE the problem hits
Copyright © by ian fenwick. All rights reserved
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http://www.intel.com/sites/sitewide/en_us/social-media.htm
Your people need to know your social
media policy…what they can and can’t
do.Intel’s looks very
sensible
Copyright © by ian fenwick. All rights reserved
digiAindra
To Do List• have the tools ready
policy Twitter account(s) Facebook page(s) Website: all browsers, search engine optimized
Microsites listening tools
http://searchengineland.com/seo-for-a-good-cause-tips-for-advocacy-groups-non-profit-campaigns-61151
Listening is very important. There are an array of tools (Google social network monitoring): all the way from Google alerts and Twitter searches (free) to v expensive solutions
Copyright © by ian fenwick. All rights reserved
digiAindraAre you monitoring
What’s being said? – What’s the sentiment?– Who’s talking?– Who being listened to?
• who are opinion leaders?
About you?– About your competitors?– About your partners (channel etc.)?– About the market?• incredible market research opportunity
Copyright © by ian fenwick. All rights reserved
digiAindra
To Do List• have the tools ready
policy Twitter account(s) Facebook page(s) Website: all browsers, search engine optimized
Microsites listening tools
• learn to use the tools use your early adopters
http://searchengineland.com/seo-for-a-good-cause-tips-for-advocacy-groups-non-profit-campaigns-61151
Copyright © by ian fenwick. All rights reserved
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http://twitter.com/ramon_deleon
Irony of Domino’s situation is that they have a home-grown social media expert. Ramon runs a few Domino’s outlets in Chicago.
Copyright © by ian fenwick. All rights reserved
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http://www.viddler.com/explore/dpzramon/videos/36/
Embedded over 90,000 times
A twitter complaint gets him into a store in the early hours of the morning for this, authentic, apology. Contrast with the PR-scripted President’s video. You have to go to viddler to see the video
Copyright © by ian fenwick. All rights reserved
digiAindra
To Do List• have the tools ready
policy Twitter account(s) Facebook page(s) Website: all browsers, search engine optimized
Microsites listening tools
• learn to use the tools use your early adopters post several times a week minimum
• identify influencers, make them advocates Twitter look at Klout scores Bloggers, under-rewarded
http://searchengineland.com/seo-for-a-good-cause-tips-for-advocacy-groups-non-profit-campaigns-61151
Copyright © by ian fenwick. All rights reserved
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Working with advocates
• what do they need? content? recognition? awards? funds? help? involve, participate, engage
• build content capable of going communal microsites video downloads
• encouraging community to do the heavy lifting let them behind the scenes illusion of exclusivity, secrecy
Copyright © by ian fenwick. All rights reserved
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To Do List (cont’d)
• develop rapid-response kit
links, quotes, pics, video that can be dropped into hot-button issues
• consider Search Engine Marketing (SEM)Google grants
• maybe an app
http://www.google.com/grants/
Copyright © by ian fenwick. All rights reserved
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iHobo
http://www.ihobo.org/
iHobo app for iPhone lets you ‘take care of’ a virtual homeless person…raises awareness of homelessness, & raises funds
Copyright © by ian fenwick. All rights reserved
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To Do List (cont’d)
• develop rapid-response kit
links, quotes, pics, video that can be dropped into hot-button issues
• consider Search Engine Marketing (SEM)
Google grants
• maybe an app• use existing web
resources http://www.google.com/grants/
Copyright © by ian fenwick. All rights reserved
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http://www.justmeans.com/
http://my.socialactions.com/profiles/blogs/social-media-amp-csr-the-top
Wide range of leading companiesCan “follow”
About 40% US & Canada, 35% UK, 25% other. 500,000+ unique visitors (2008)
Copyright © by ian fenwick. All rights reserved
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http://www.developmentcrossing.com/
http://my.socialactions.com/profiles/blogs/social-media-amp-csr-the-top
Can create & share personal profile information on events & career opportunities.
Copyright © by ian fenwick. All rights reserved
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http://www.businessfightspoverty.org/
http://my.socialactions.com/profiles/blogs/social-media-amp-csr-the-top
can set up your own page
interactive map with case studies(nothing in SE Asia!)
podcast series
Copyright © by ian fenwick. All rights reserved
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http://www.tigweb.org/
http://my.socialactions.com/profiles/blogs/social-media-amp-csr-the-top
Taking It Globalalmost 250,000 members, in 269 countries and 1169 schools.
•create your own page•access resources•sign petitions•download action guides•make lifestyle resolutions•use educator resources
• how-to guides for community organizers
Copyright © by ian fenwick. All rights reserved
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http://my.socialactions.com/
Can find & can post ideasVote ideas up & down
Copyright © by ian fenwick. All rights reserved
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Part 1
Part 2
Part 3
Part 3a
Digital = Global
Digital = Communication
Digital = Different
To Do
ListThanks…
Copyright © by ian fenwick. All rights reserved
digiAindra
Trying to control, or even manage, your online
reputation is becoming increasingly difficult.
And much like the fight by big labels against the illegal
sharing of music, it will soon become pointless to even try.
It’s time we all just give up on the small fights and become
more accepting of the indiscretions of our fellow humans
Michael ArringtonFounder & Co-editor TechCrunch
http://techcrunch.com/2010/03/28/reputation-is-dead-its-time-to-overlook-our-indiscretions/
“
Copyright © by ian fenwick. All rights reserved
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