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Social Media in Today's Grocery Stores: Supermarkets can build strong relationships with their guests by engaging in social media. Here is an outline of best practices.
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START WITH THE BENTO BOX ANALOGY
Winn Dixie’s umbrella corporate talk.
This is built from the homogenous social media responses, information, posts, and guidelines that define the “Winn Dixie” experience.
Bento Box
represents
It provides the context for the rest of the offerings.
top off with someone who knows variety is the spice of life
A good social media supermarket plan offers variety made appetizing.
Cultures might be ethnic, cultures may be regional, in fact cultures can be based on jobs, hobbies, sports… Whatever the basis - they often come with their own foods.
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brought to you by Madeline Gutierrez
Watching this online?* Check out the up coming video.
Charm. It’s old school with new millennium zing.
*If your watching this as a Slideshare on a mobile phone or aren’t online, you can see the video at: http://bit.ly/CharmingSocialMedia .
