Social Currency

So NOW for Men

May 2014

Connection

There must be some

level of common

interest.

• Values

• Vocabulary

• Virtues

• Vocation

• Trust

Cred

• Basic human need to have a

level of credibility.

• People share things that

make them look good to

others.

– Clever rather than dumb

– Entertaining rather than dull

• If you can be seen as the

problem solver, your

network will flourish.

Save NRG

• Basic Human need to

conserve energy

• Manifested in

– Loyalty

– Filter the Noise

• People will use the path

of least resistance

• If you can solve my

problem, I don’t need to

use my energy reserve

Social Currency vs. Social Media

STEPPS

• Social Currency

• Triggered

• Emotion

• Public

• Practical Value

• Stories

An Important Concept

Currency ≠ Content

Content

• The message

• The noun that describes

the message container

– Video

– Infographic

– Blog

– Brochure

• The “thing” a person in

your network is willing to

share to prove their cred.

Word of Mouth

• Asking people to tell a friend (e.g. saying

"please forward to a friend" in your newsletter).

• Making it easy for people to share. YouTube:

where "every single video has 13 different ways

you can share it with a friend."

• Solve "the matchbook problem" – provide

content that help people market for you.

• "Take part" - every day, look up your content,

and when you find people talking about your

content, comment.

A Social Currency Sandwich

Cred

• Are you seen as the “go to guy”

• Have you earned respect

Content

• The message

• The media that contains the message.

Conserve NRG

• You can solve their problem and they don’t need to work so hard

• Filter the noise

The bread wraps itself

around the content to make

the sandwich.

Exercise

• You will get a piece of

paper with one of the

rows on the right.

• The person with the

channel needs to

“assemble the

sandwich”

• The group (sandwich)

gathers and discusses

the question.

Channel Instagram

Bread Rye

Meat Ham

Cheese Swiss

Condiment Mayo

Provide an example of good

social currency in your business

and how it can best be used to

establish your cred and help

another save NRG so as to refer

you via word of mouth?

Thank You

David L. Davis, PMP, PgMP, MBA

PMI Community of Practice Adviser

419 346-7152

dldavispmp@gmail.com