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SocialTALK is the social media industry's most robust publishing, management, and measurement platform. As a Social CMS (Content Management System) it enables you to build, manage and measure your social media presence across multiple touchpoints including Facebook, Twitter, YouTube, Wordpress, and Movable Type. As a Social CRM (Customer Relationship Management) tool SocialTALK enables you to identify and respond to your most influential customers, encouraging them to continue building your brand. Check us out at www.socialtalk.com or read Mashable's posts: SocialTALK Helps Businesses Diffuse Social Media Clutter: http://mashable.com/2010/02/12/socialtalk/ SocialTALK named one of Mashable's top 10 essential tools for B2B marketers. http://mashable.com/2010/04/08/b2b-marketing-tools/
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SocialTALK The social media management platform for the world’s largest companies
SYNCAPSE EMPLOYS THE GLOBAL LEADERS IN SOCIAL TECHNOLOGY We have 140 of the smartest people in social technology in offices across the US, Canada and Europe
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MANAGING OVER 50 MILLION CLIENT-TO-CUSTOMER DIRECT CONNECTIONS Enterprise-grade technology to build, manage, and measure the social media presence for the world’s largest brands
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In 2007 Blackberry had 1 Facebook Page managed by 1 person.
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Today BlackBerry has 33 pages managed by over 50 people connecting to 3 million customers across 28 countries, in 18 different languages.
That’s just one brand.
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Managing many global social media locations is time consuming and resource-intensive
Executives want better reports showing the results and impact of their social media efforts
Legal and PR teams are concerned about the risks involved in their social media participation
EFFICIENCY GOVERNANCE REPORTING
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EFFICIENCY
• Manage all of your pages and blogs from one central tool
• Schedule your posts in advance across time zones
• Archive and retrieve all of your social media activities
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GLOBALIZATION
• Syndicate global equity content to all local pages with one click
• Allow regional markets to run campaigns with their own posts
• Aggregate all engagement metrics through one central tool
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EDITOR
APPROVER
PUBLISHER
social media coordinator, agencies, interns
*chief privacy officer, in-house counsel, managers
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GOVERNANCE
• Create custom workflows to record management and legal approvals
• Reduce your risk by controlling who can approve and publish your content
• Keep a time-stamped digital thumbprint of every interaction
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REPORTING
• Graph your publishing activities across all social media platforms
• See how your engagements (likes, comments, shares) trend globally and locally over time
• Optimize the direct 1-on-1 connections you’ve established across your brands
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BENEFITS
• Prove causality between your media spend and direct connections
• Increase community engagement by optimizing post content and timing
• Earn higher budgets and executive support by showing campaign effectiveness
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EXAMPLE
All-Channel Fan Engagement: Pull all available data from all channels including Facebook, Twitter, YouTube, WordPress to see your total social media growth.
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EXAMPLE
Facebook Fan Engagement: Track each brand or location over time in one chart to show which communities are growing in size and engagement.
High Membership Base, Low Level of Engagement
High Membership Base, High Level of Engagement (Optimal)
Low Membership Base, High Level of Engagement
Low Membership Base, Low Level of Engagement
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EXAMPLE
Response Index Per Page: Track # of fans over total engagements per post to show community growth (blue line) and activity level (red line).
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Our client services team is here for you.
WEEK FOUR: Reporting We’ll advise your key users on how to use the reporting suite for their own unique needs.
WEEK THREE: Optimization We’ll help you optimize your activities and workflows based on your first few weeks of usage
WEEK TWO: Customized Training Your staff and agencies will be fully trained on how to use SocialTALK
WEEK ONE: Administrative Setup We’ll set you up with all the right users and permissions and your own customized workflow
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Get started today It takes just a few minutes to get you on your way to centrally managing and measuring your social media activities
No software to install, no downloads All you need is a password and a web connection
Full training and customer support Included with your monthly license!
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THANK YOU
[email protected] (646) 267-2474
41 East 11th St 11th Floor New York, NY 10003
www.syncapse.com
Andrew Cherwenka VP US Sales
Let’s start the conversation.
[email protected] (212) 699-3703
41 East 11th St 11th Floor New York, NY 10003
www.syncapse.com
Adrienne Scissons Account Manager
