- 1. BUSINESS AND SOCIETY LINKAGES &POSSIBILITIES
2. BUSINESS IS THE COLLECTION OF PRIVATE, PROFIT-ORIENTED
ORGANIZATIONS. SOCIETY IS A BROAD GROUP OF PEOPLE AND OTHER
ORGANIZATIONS, INTEREST GROUPS, A COMMUNITY, A NATION. BUSINESS AND
SOCIETY INTERRELATE IN A MACRO ENVIRONMENT AND IN MANY OF OTHER
WAYS. 3. Youthare the power of any nation, it is thetime of
globalization and youth is breakingall the barriers between society
and oldculture to create a world of togetherness. Now youth are
becoming interprenurer andin their busy hectic life schedule they
arefeeling the need of society. 4. Nowa day we are thinking about
linkages and possibilities not before past 10 years, this is only
happened due to some massive corporate scams which threatened the
root of the society, mind of society and business are also loosing
their images. some scams and tragedy are given below- 5. On
December 3, 1984, poisonous gasleaked from Union Carbide India
Limited(UCILs) pesticide plant in Bhopal, whichkilled thousands of
people. After a long long time court gave judgmenton this case as
only two year prison. Ispenalty of killing thousands of people
isonly two year prison? 6. Enron Corporation was an Americanenergy,
commodities, and servicescompany based in Houston, Texas. When
ENRON got bankrupt it causes ahuge social damage of employment
of22000 working staff, as enron is furtherknown for willful
corporate fraud andcorruption. 7. One of the ever biggest scandal
in INDIAwas Satyam scam.SATYAM is one of thebiggest It software
company of India wasfound app. $1 billion fraud. It also create a
bad effect on society ascorporates are loosing their images
insociety. 8. Afterhaving such huge scams businesswants to retain
their image in the society. So in place of earning a huge
revenuefrom business, corporates wants togenerate social capital.
To generate social capital they spent someamount of their profit in
the welfare of thesociety. 9. Neithergovernment, nor charity, has
been able to solve the worlds hardest social problems -- poverty,
hunger, ignorance, and environmental degradation. But a new
approach has arisen that gives hope that there are new ways to deal
with old problems. Its social entrepreneurship 10. After giving a
part of their profit for thewelfare of the society, what the
businessget in return from the society? Business get the social
capital in return ofthe profit. Social capital is basically the
value ofsocial relationship and the role ofcorporation to get some
economic result. 11. Globaldiscourse basically belong to
theinternational relationship. Massive corporate scandals generate
themismatch between the society and thebusiness. We need some
global discourse to solvethis type of mismatch. 12. Social
Construct is something that isnt,necessarily, inherently true in
nature. In 1898 white citizens of Wilmington, NorthCarolina,
resenting African Americansinvolvement in local government
andincensed by an editorial in an AfricanAmerican newspaper
accusing whitewomen of loose sexual behaviour, riotedand killed
dozens of black women. 13. Race as a political construct that
cannot beoverlooked, yet race as a biological realityjust isnt so.
Religions in and of themselves are man-made organizations based on
commonbelief systems. They are often tied intopolitics. 14. Apollo
Tyres: In association with 36 NGOs, the tyre company launched
Apollo Tyre Health Care Centre in October 2000 to provide general
and sexual health services for truckers and transport communities
at large. 15. Infosys:The Infosys Foundation in the past provided
considerable financial assistance to war widows. It has also been
involved with construction of a super speciality hospital in Andhra
Pradesh and reconstructing a school in Karnataka 16. Wipro:The Azij
Premji Foundation run by the Wipro chairman is working on providing
elementary schooling to thousands of underprivileged children. It
believes in partnering to guarantee learning in school. 17. As
Indias kissan Company, ITC has takencare to involve farmers in the
designingand management of the entire e-Choupalinitiative. ITCs
Agri Business Division, one of Indiaslargest exporters of
agriculturalcommodities, has conceived e-Choupal asa more efficient
supply chain aimed atdelivering value to its customers aroundthe
world on a sustainable basis 18. Four years ago, Reliance
Industries Ltd. launched a countrywide initiative known as Project
Drishti, to restore the eye-sights of visually challenged Indians
from the economically weaker sections of the society. This project,
started by one of Indias corporate giants has brightened up the
lives of over 5000 people so far. 19. Itrespects cultural
differences and findsthe business opportunities in building
theskills of employees. A concept whereby companies
decidevoluntarily to contribute to a better societyand a cleaner
environment 20. NGOs have been working as integral partsof civil
society and a social entity sincegenerations. NGOs play an
important role in social andeconomic movement in Nepal,
thegovernment behaviour is not positivetowards them. Lots of
criticisms,comments, discussion and argumentshave been done on the
governing systemand behaviour of NGOs. 21. Over 80 universities
around the world teach social entrepreneurship and social
enterprise, many of which have dedicated centers to further the
study of social entrepreneurship (among them: Harvard, Oxford,
Stanford, NYU, Columbia, UC Berkeley, INSEAD, etc.) Barack Obama
presidential campaign also mentions social enterprise as part of
its platform. 22. Socialethics are a very complex subject, and
there cannot be any parallels drawn in the way different people
must behave. But it does pay to be responsible for the society we
live in, and endeavour to make a better place to live in. 23.
social ethics are typically driven by individualmorals that
determine right or wrong. - Islamic women covering their faces or
theirhair. As a matter of course, this is a practicethat is
dictated by the religion they choose tofollow, but in circumstances
where terrorismhas the world in its grip, is it a violation ofhuman
rights to ban the wearing of burqaswhen the question is one of
national security? 24. Businessethics are actually understood to
be"principles and also standards with regards toconducts in the
world of enterprise". Doing social responsibilities in the locality
thatthe firm is located, will show the communitythat the firm
cares. Examples might includefollowing local ordinances, helping in
cleanand green campaigns and planting a treeprograms. 25. Twonation
theory of India and PAKISTANbecomes three nation theory as a result
ofBANGLADESH shows a big example ofbusiness ethics. Oil policies is
the main conflicting point ofUSA and Muslim countries. It is also a
niceexample of business ethics all over theworld. 26. SUBMITTED
by-Ashutosh Singh Roll. No- 2011028 Sec-A Submittedto-MR.AVIJIT
CHAKROBORTY(COURSE COORDINATOR)
