2. Contents Section 1.0 Brand Strategy Brand Promise1.1 Brand
Values1.2 Brand Voice1.3 Section 2.0 Basic Logo Usage Primary Logo
Usage 2.1 Logo Misuses2.2 Section 3.0 Visual Identity Elements
Logo3.1 Color Palette3.2 Image Palette3.3 Graphic Element - Graphic
Device 3.4 Graphic Element - Internal Com. 3.5 Corporate Fonts -
Primary 3.6 Corporate Fonts - Secondary 3.7 Section 4.0 Corporate
Communications Letterhead4.1 Business Card4.2 Envelope - A44.3
Envelope - DL4.4 CD Label - CD Jacket 4.5 Jacket Folder4.6 Medical
Insurance Cards 4.7 Motor Insurance Cards 4.8 Claim Folder4.9
Company Profile4.10 PowerPoint Template4.11 Section 5.0
Applications Unipole5.1 Megacom5.2 Mupi5.3 A4 Press Ad - Horizontal
5.4 A4 Press Ad - Vertical 5.5 Insurance Policy Brochure 5.6
Insurance Policy Icons 5.7 Proposal Form5.8 SignageSpacing5.9
Signage - Glass 5.10 Signage - Metal5.11 Signage - Wood5.12
Website5.13
3. 1.0 Brand Strategy The Solidarity Takaful brand strategy
serves as a discipline for the way the organization thinks, acts,
and communicates. By adhering to this central guiding principle,
Solidarity Takaful can create a clear, consistent and compelling
impression with its audiences at every touch point.
4. Brand Promise 1.1 Brand Strategy Solidarity Takaful Brand
Identity Guidelines | Brand Strategy Insuring Innovative Takaful
Products & Practices A promise is a defining statement that
clearly articulates what Solidarity Takaful stands for, how
Solidarity Takaful is unique, and howSolidarityTakafulcreatesvalue
for a diverse audience of stakeholders. The promise is the
fundamental strategic underpinning of the Solidarity Takaful brand,
guiding future communications and behaviours across every point of
contact.
5. Brand Values 1.2 Brand Strategy Passion At Solidarity, we
are passionate about our customers and our products, We show
enthusiasm, pride, and dedication in everything that we do. We are
committed to delivering and insuring superior products and
practices and thereby delivering superior value to our shareholders
Innovation Our products and customer service affect peoples lives
and so we identify peoples unmet needs by producing innovative and
lasting insurance products that will help our customers feel that
they are in safe hands. We will bring all of our experience to
practice because we acknowledge the uniqueness of every customer
and the importance of their health. Respect We believe in the
infinite worth of people and we honor our relationships and
promises to those who let us become part of their lives. We will
always strive to take care of peoples most important asset; their
health. Values are principles that govern how people behave and
make decisions. They represent fundamental beliefs that are shared
by people in the organisation. Solidarity Takaful Brand Identity
Guidelines | Brand Strategy
6. Brand Voice 1.3 Brand Strategy Voice denes the distinctive
way an organisation speaks to its
constituents.Thevoiceprovidescriteriaagainstwhichallcommunications
must be measured. Trustworthy We provide our customers with solid
promises and we always give them a proof that we give them the best
Accessible Easy to approach, enter and speak with. We listen to our
consumers and interact with them to answer their needs.
Humanitarian Active and peaceful. We understand our customers needs
and care for there welfares. It is all revealed through our ethical
practices. Solidarity Takaful Brand Identity Guidelines | Brand
Strategy
7. 2.0 Basic Logo Usage
8. Primary Logo Usage 2.1 Basic Logo Usage Clearspace On Black
Minimum SizeBlack And White Colors Grayscale Above are the
guidelines for Solidarity Takaful primary logo. Apply these
standards on all applications unless expressly approved by
Solidarity Takaful brand management. Note: Limited-use logo
congurations are specied in this document and should only be
applied in special situations, such as certain premiums, signage,
and select digital applications. Solidarity Takaful Brand Identity
Guidelines | Basic Logo Usage
9. Logo Misuses 2.2 Basic Logo Usage Do not rearrange the logo
elements Do not rearrange the logo elements Do not resize the logo
elements Do not use wordmark alone Do not rotate or ip the symbol
Do not use symbol alone Do not alter the logos colours Do not
recreate the logo with another typeface Do not modify the
bilinguality order of the typeface Retain the integrity of the logo
at all times, regarding color, typography, background usage, the
graphic form, proportion, and relative position of the elements.
Never alter the approved logo artwork. The preferred color
background for the logo is white. If certain situations call for
the logo to appear over a photograph or illustration, you must take
special care to ensure visibility of the logo. The best solution is
to avoid using complicated photographs as backgrounds. However if
an image is necessary, then use the clearest part or retouch the
area where the mark resides will help you achieve legibility.
Solidarity Takaful Brand Identity Guidelines | Basic Logo
Usage
10. 3.0 Visual Identity Elements
11. Logo 3.1 Visual Identity Element Solidarity Takaful Brand
Identity Guidelines | Visual Identity Elements
12. Color Palette 3.2 Visual Identity Element The color palette
is comprised of Solidarity Takaful Purple and Yellow. Color Palette
Solidarity Takaful Brand Identity Guidelines | Visual Identity
Elements
13. Image Palette 3.3 Visual Identity Element Photography
Solidarity Takaful is about positivity and optimism, so the
phototgraphy style should reflect positivity, warmth, optimism and
happiness. Solidarity Takaful Brand Identity Guidelines | Visual
Identity Elements
14. Icons Palette Follow the above attributes of the Sribble
Effect to create the icons of the insurance policy covers by adding
them to a vector shape on Adobe Illustrator. Adobe Illustrator -
Scribble Effect Attributes 3.4 Visual Identity Element Solidarity
Takaful Brand Identity Guidelines | Visual Identity Elements
15. Graphic Element - Graphic Device 3.4 Visual Identity
Element Graphic Element The word Takaful that can be found in the
symbol of the logo should be used as a graphic element when needed,
using the purple pantone color with up to 10% of transparency.
Usage Should be put over the image used, with the possibility of
chosing a layer style [Overlay, Multiply etc.] Vertical Horizontal
Solidarity Takaful Brand Identity Guidelines | Visual Identity
Elements
16. Graphic Element - Internal Communication 3.5 Visual
Identity Element Solidarity Takaful Brand Identity Guidelines |
Visual Identity Elements
17. Corporate Fonts - Primary Primary Fonts 3.6 Visual Identity
Element These fonts have been specied for visual brand consistency
and legibility across Arabic and English typesetting. Headlines GE
Thameen - DemiBold 0123456789 Gill Sans MT - Normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Body Copy GE Thameen - Book 0123456789 Gill Sans MT - Normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Solidarity Takaful Brand Identity Guidelines | Visual Identity
Elements
18. Corporate Fonts - Secondary Secondary Fonts 3.7 Visual
Identity Element These fonts have been specied for visual brand
consistency and legibility across Arabic and English typesetting.
Stationary GE Dinar Two - Light 0123456789 GE Dinar Two - Medium
0123456789 Web Site / Toll Free Gill Sans MT - Normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Solidarity Takaful Brand Identity Guidelines | Visual Identity
Elements
19. 4.0 Corporate Communications
20. Letterhead 4.1 Corporate Communications Follow the above
grid and typographic specications closely when creating stationery
templates and production les. It is critical to adhere to the
typographic specications, including type sizes, weights, line
spacing, paragraph spacing, and color. To ensure brand consistency,
the logo remains in a xed position. Solidarity Takaful Brand
Identity Guidelines | Corporate Communications
21. Business Card 4.2 Corporate Communications Follow the above
grid and typographic specications closely when creating stationery
templates and production les. It is critical to adhere to the
typographic specications, including type sizes, weights, line
spacing, paragraph spacing, and color. To ensure brand consistency,
the logo remains in a xed position. Solidarity Takaful Brand
Identity Guidelines | Corporate Communications
22. Envelope - A4 4.3 Corporate Communications Follow the above
grid and typographic specications closely when creating stationery
templates and production les. It is critical to adhere to the
typographic specications, including type sizes, weights, line
spacing, paragraph spacing, and color. To ensure brand consistency,
the logo remains in a xed position. Solidarity Takaful Brand
Identity Guidelines | Corporate Communications
23. Envelope - DL 4.4 Corporate Communications Follow the above
grid and typographic specications closely when creating stationery
templates and production les. It is critical to adhere to the
typographic specications, including type sizes, weights, line
spacing, paragraph spacing, and color. To ensure brand consistency,
the logo remains in a xed position. Solidarity Takaful Brand
Identity Guidelines | Corporate Communications
24. CD Label - CD Jacket 4.5 Corporate Communications Follow
the above grid and typographic specications closely when creating
stationery templates and production les. It is critical to adhere
to the typographic specications, including type sizes, weights,
line spacing, paragraph spacing, and color. To ensure brand
consistency, the logo remains in a xed position. Solidarity Takaful
Brand Identity Guidelines | Corporate Communications
25. Jacket Folder 4.6 Corporate Communications Inside Outside
Follow the above grid and typographic specications closely when
creating stationery templates and production les. It is critical to
adhere to the typographic specications, including type sizes,
weights, line spacing, paragraph spacing, and color. To ensure
brand consistency, the logo remains in a xed position. Solidarity
Takaful Brand Identity Guidelines | Corporate Communications
26. Medical Insurance Cards 4.7 Corporate Communications Gold
Silver Bronze Green Follow the above grid and typographic
specications closely when creating stationery templates and
production les. It is critical to adhere to the typographic
specications, including type sizes, weights, line spacing,
paragraph spacing, and color. To ensure brand consistency, the logo
remains in a xed position. Solidarity Takaful Brand Identity
Guidelines | Corporate Communications
27. Motor Insurance Card 4.8 Corporate Communications Follow
the above grid and typographic specications closely when creating
stationery templates and production les. It is critical to adhere
to the typographic specications, including type sizes, weights,
line spacing, paragraph spacing, and color. To ensure brand
consistency, the logo remains in a xed position. Solidarity Takaful
Brand Identity Guidelines | Corporate Communications
28. Claim Folder 4.9 Corporate Communications Recto Side Verso
Side Follow the above grid and typographic specications closely
when creating stationery templates and production les. It is
critical to adhere to the typographic specications, including type
sizes, weights, line spacing, paragraph spacing, and color. To
ensure brand consistency, the logo remains in a xed position.
Solidarity Takaful Brand Identity Guidelines | Corporate
Communications
29. Colors Images should be overlayered with the purple color
of Solidarity Takaful and the watermark. Company Profile 4.10
Corporate Communications Follow the above grid and typographic
specications closely when creating stationery templates and
production les. It is critical to adhere to the typographic
specications, including type sizes, weights, line spacing,
paragraph spacing, and color. To ensure brand consistency, the logo
remains in a xed position. Solidarity Takaful Brand Identity
Guidelines | Corporate Communications
37. Insurance Policy Brochure 5.6 Applications Follow the above
grid and typographic specications closely when creating stationery
templates and production les. It is critical to adhere to the
typographic specications, including type sizes, weights, line
spacing, paragraph spacing, and color. To ensure brand consistency,
the logo remains in a xed position for both languages. Cover Inside
Solidarity Takaful Brand Identity Guidelines | Applications
38. Proposal Form 5.8 Applications Follow the above grid and
typographic specications closely when creating stationery templates
and production les. It is critical to adhere to the typographic
specications, including type sizes, weights, line spacing,
paragraph spacing, and color. To ensure brand consistency, the logo
remains in a xed position. Solidarity Takaful Brand Identity
Guidelines | Applications
39. Signage Spacing 5.9 Applications The above signage
specications are general guidelines for logo scale and positioning
only. As signage applications need to be addressed on a
case-by-casebasis, further exploration is necessary to rene and
nalise specications for fabrication and installation. The process
for implementing signage should include: - Materials selection,
engineering, testing, and prototyping - Lighting selection and
testing - Fabrication, delivery, and installation Solidarity
Takaful Brand Identity Guidelines | Applications
40. Signage - Glass 5.10 Applications The above signage
specications are general guidelines for logo scale and positioning
only. As signage applications need to be addressed on a
case-by-casebasis, further exploration is necessary to rene and
nalise specications for fabrication and installation. The process
for implementing signage should include: - Materials selection,
engineering, testing, and prototyping - Lighting selection and
testing - Fabrication, delivery, and installation Solidarity
Takaful Brand Identity Guidelines | Applications
41. Signage - Metal 5.11 Applications The above signage
specications are general guidelines for logo scale and positioning
only. As signage applications need to be addressed on a
case-by-casebasis, further exploration is necessary to rene and
nalise specications for fabrication and installation. The process
for implementing signage should include: - Materials selection,
engineering, testing, and prototyping - Lighting selection and
testing - Fabrication, delivery, and installation Solidarity
Takaful Brand Identity Guidelines | Applications
42. Signage - Wood 5.12 Applications The above signage
specications are general guidelines for logo scale and positioning
only. As signage applications need to be addressed on a
case-by-casebasis, further exploration is necessary to rene and
nalise specications for fabrication and installation. The process
for implementing signage should include: - Materials selection,
engineering, testing, and prototyping - Lighting selection and
testing - Fabrication, delivery, and installation Solidarity
Takaful Brand Identity Guidelines | Applications
43. Website 5.13 Applications The above homepage specications
are general guidelines for design look and feel only. As websites
are to be addressed as a separate, comprehensive digital design
exercise, further exploration is necessary to rene and nalise
specications for implementing and launching SolidarityTakaful
website. The process for implementing the websites should include:
- Site map development - Wireframe and architecture development -
Content generation - Image creation, sourcing and acquisition -
Design renement - Coding and beta testing - Final renement - Launch
Solidarity Takaful Brand Identity Guidelines | Applications